A quick overview of what User Experience is and typical resources you would use to build a website. Also a few recommendations of what books to read.

1. Patrick Neeman, Director of Product Design, Apptio
@usabilitycounts | www.usabilitycounts.com
What is User Experience?
A Quick Primer.

2. @usabilitycounts
Who’s Patrick Neeman?
• Almost 20 years of UX and Web Experience
• Is close to a true unicorn
• Runs a blog, UsabilityCounts.com

3. @usabilitycounts
What is User Experience?

4. @usabilitycounts
What my friends
think I create
What my mom
thinks I create
What society
thinks I create
What management
thinks I create
What I think
I create
What
I really create

5. @usabilitycounts
UI
is not
UX

6. @usabilitycounts
“When I grow up, I want to be a UX Designer.”
Lion Tamer,
Print Designer, Web Designer, Creative Director,
Program Manager, Product Manager, and
Director of Development

7. @usabilitycounts
The Competencies of User Experience
User Experience UX How the user thinks and feels
Information Architecture IA How the overall system is organized
User Interface Design UI How the screen is organized
Interaction Design IxD How the user and device act and react
Visual Design VxD How the system looks
Information Design ID How the information on a screen is organized
Data Visualization DataViz How data is visually represented
Content Strategy CS How the content reads

8. @usabilitycounts
What is the UX Process?

9. @usabilitycounts
UX Boils Down To…
Who is the user?
What is their goal?
Where are they?

10. @usabilitycounts
What’s UX Resource That I Need?

11. @usabilitycounts
It’s all about needs
• Is it big or little?
• Is there little or a lot of
interaction?
• Does it require a lot of
graphics?

12. @usabilitycounts
Web Designer!
I need to design a 20 page website
with only a little bit of content.

13. @usabilitycounts
Information Architect or
Content Strategist!
I need to design a large website in Wordpress or Drupal
with a lot of information that has to be searchable.

14. @usabilitycounts
Interaction Designer!
I need to design a mobile or web application
with a registration process.

15. @usabilitycounts
User Researcher!
I want to know how to analyze site traffic
to understand user’s needs and context.

16. @usabilitycounts
But What If I Don’t
Have All Those People?

17. @usabilitycounts
UX For Lean Startups
A Project Guide To UX Design
Recommended Books

18. @usabilitycounts
We’re All UX