1. www.usability247.comUser Experience - 3 Great Responsive eCommerce Websites

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Getting user experience right –
3 great eCommerce RWD sites
If you're a regular reader of our
user experience blog, you've
probably sussed by now that we
love Responsive Web Design – and
when we say love, we mean love.

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But we're not alone
in our appreciation
of RWD….

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…..which means
there are plenty
of examples to
pick and
choose from,

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world, responsive
web design offers
the best solution for
creating a great,
and consistent user
experience.

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CLOGGS
Online shoe retailer, Cloggs, knows the value a good
responsive website can have in driving sales.
They have created a smooth experience that
can't fail to boost their eCommerce standing.

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So much so, that following
the responsive site's 2013
launch, the company
reported a 30% rise in
conversions.

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The clean UI, clear presentation of key
goals, and a fluid mobile version that
doesn't compromise when offering a
consistent, user-centric experience,
puts Cloggs among the Louis Vittons of
eCommerce responsive web design.

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Known for its luxury handbags,
it's only fitting that Mulberry
should have an eCommerce
website to match.
Mulberry
And when that website
is also a paragon of
responsive web design,
great things are
destined to happen.

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Mulberry provides a great looking user experience
across both desktop and mobile platforms; one
that matches the richness of their brand.
With its grid
layout allowing
a clean focus
upon the
products,
consistent
calls to
action,
simple
navigation,
and a guest
checkout to
minimise on
basket
abandonment,

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Who say's outfitting the smaller consumer should be
a bind? US baby and kid's clothing manufacturer
Carter's certainly doesn't.
Carters
Their eCommerce website is
both responsive and a
shining example of mobile user experience.

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Responsive web design places
the customer at the heart of the
mobile experience, presenting a
clean, intuitive interface, which
makes navigation and the
fulfilment of user tasks, simply
child's play.
The transition to mobile simplifies the
elements of the desktop site, without
losing any of the usability.

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more, speak to
Usability24/7
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