2. In the last two centuries, technology became more and
more entrenched in human life, specially after the
availability of mobile devices.
19th century 21st century
6. Design stimulate desires with objects that are feasible to
build and viable to push into the market (Tim Brown).
7. When the pleasure of using an object is socialized, it may
generate a socially agreeable need.
8. Cellphone models made by freelance
industrial designers at Motorola (1970s)
appealed to the desire of being modern.
9. For four decades, cellphones ignored fashion trends,
despite being used in public much like clothes.
10. After 2000, cellphone makers realized that they could
have some help from designers (Razr Dolce&Gabbana).
11. ''Most people make the mistake of
thinking design is what it looks
like. It's not just what it looks like
and feels like. Design is how it
works.''
Steve Jobs, Apple
20. The smartphone race game
• Unlock your phone
• Switch your phone with the person next to you
• Call your own number
• If you receive an incoming call, you lost
• Be a good loser: do not answer!!!
25. Design is not a linear process
with determinate results.
26. Design is a dialectical process
Creation
Creation
Analysis/Synthesis
Analysis/Synthesis
Analysis/Synthesis
Creation
27. Seeing an object as it is. (certainty,
righteously, closed)
X
Seeing an object as it could be.
(uncertainty, ambiguity, open)
The crux of the dialectics