Certification Overview

AttainResponse Certification

RESELLER
CERTIFICATION
OVERVIEW

AttainResponse Reseller Certification Manual © Copyright 2009 VMdirect, LLC All Rights Reserved v. 01 090625 Page 1

Attain Response Reseller Certification :Overview

Content
Company’s Expectations for Affiliates to become Certified: ........................................................................ 3
Introduction .................................................................................................................................................. 4
Benefits of the AttainResponse Reseller Certification .................................................................................. 4
Certifications ................................................................................................................................................. 5
Expectations of Affiliates and VMdirect ....................................................................................................... 7
Business Marketing Overview ..................................................................................................................... 11
eMarketing .................................................................................................................................................. 14
ATTRACT .................................................................................................................................................. 15
Videoemail with Lead Capture ................................................................................................................ 16
Lead Capture Integrated into Web Page ................................................................................................... 17
.
Live Broadcast Example .............................................................................................................................. 18
Engage ......................................................................................................................................................... 20
Measure and Refine ................................................................................................................................ 20
Measure and Refine (continued) ............................................................................................................ 21
Analytics: ................................................................................................................................................. 21
Succeed ....................................................................................................................................................... 23
The AttainResponse Market Space ............................................................................................................. 24
Prospecting for AttainResponse Retail Customers ..................................................................................... 25
ANTI‐SPAM POLICY ..................................................................................................................................... 26
AttainResponse Pricing ............................................................................................................................... 28


Company’s Expectations for Affiliates to become Certified:

• To review the Overview document.

• To read and have a thorough understanding of the Reseller Certification Manual.

• To complete the Reseller Certification Task List.

• To successfully pass the Reseller Certification Test online.

1. In order to be Certified to resell the AttainResponse offering you must be an active Fast Track or
Chief Executive VMdirect Affiliate

2.    You will need to complete several activities within your “Tools of Attraction” including
a. MailF5
i. TemplateF5
b. MediaF5
c. MarketingF5
3.   Email addresses you’ll use to send your tasks to for verification of your tasks:
d. hwsupport1@aol.com
e. hwteam75@gmail.com
f. hwteam75@yahoo
g. hwteam75@hotmail.com
4.  Hardware and Software Requirements
h. We recommend you use Mozilla Firefox Browser for this certification process. You can
download it directly here: www.Mozilla.com
i. A webcam – we recommend Logitech webcams
**Note: You should be working on a computer purchased within the past three years for a
better performance.
i. A PC or Intel‐based Macintosh computer
j. A broadband Internet Connection
i. Recommend Minimum Speed
1. 3M bits/sec Download (or greater)
2. 1M bit/sec Upload (or greater)
** Note 1 Megabyte = 1024 kilobytes


Introduction

As a VMdirect Affiliate you have two product offerings, those found at helloWorld.com and
AttainResponse.com. Additionally, you can market the VMdirect Business Opportunity by enrolling
Affiliates in your organization.  The focus of this certification will be specifically designed to assist you in
understanding the AttainResponse product offering, the market, and business sales in general.

This certification process will include several tasks that you will be required to complete and send emails
to our certification team that will review your tasks and check them for accuracy and completeness.
This certification process should prepare you to be more confident when presenting the product to
prospects as well as help you learn to use the product to expand your own VMdirect business.

Upon completion of this certification you will be issued a certificate and be provided a logo that you can
use to brand your business card and other marketing materials you use in your sales efforts.

Benefits of the AttainResponse Reseller Certification

The permission‐based email marketing industry is a burgeoning industry and is currently experiencing
high growth rates. As a VMdirect Affiliate, ONLY Certified AttainResponse Resellers are allowed to resell
the AttainResponse product offering. The AttainResponse product offering is highly marketable and
offers very attractive recurring commissions.

Upon successful completion of this Reseller Certification you will be competent in the use of these
products and will be able to communicate the features and benefits of the product offering to
prospective buyers.

** Note: Coming Soon additional certifications. These certifications are offered but are not required.
The additional certifications are Trainer, Designer, Campaign Manager, and Internet Marketing
Specialist.

We have found that organizations are always asking for additional training or assistance with their email
marketing systems.  Some Affiliates may not be able or desire to fulfill all the needs of a new customer.
To help out both the Affiliates and Customers in this situation, a listing of all Affiliates certified in the
above listed specialties will be provided on the AttainResponse.com website.  AttainResponse Retail
Customers, or Reselling Affiliates on behalf of their customers, can contract directly for these additional
services from those Certified Affiliates.  Thus those Affiliates that wish to get certified beyond the
“Reseller” level can add an additional income stream.


Certifications

There are five (5) levels of certifications:

AttainResponse Certifications
Reseller Certification is mandatory
for all Affiliates that desire to
resell the AttainResponse product
offering. This Certification
demonstrates that the Affiliate has
a thorough understanding of the
AttainResponse product offering
and its various applications

Trainer Certification is presented
to the Affiliate that has a sufficient
competency of the AttainResponse
product offering so as to be able to
train AttainResponse customers in
its various applications

Designer Certification
demonstrates the skills necessary
to design and create graphic
templates for both MailF5 and
MarketingF5 which includes an
understanding and competency in
creating HTML documents that
display properly in most email
clients and browsers.
Campaign Manager Certification is
presented to the Affiliate that
desires to manage campaigns for
multiple clients. They will have to
exhibit competency in working
with clients in creating and
executing email campaigns as well
as understanding the analytics of
email campaigns.


Internet Marketing Specialist
Certification is presented to those
Affiliates that have completed all
four certification levels and has a
mastery of the AttainResponse
product offering and its various
applications.

See the Admin Center for graphics that Certified Affiliates may use for marketing purposes on your
business cards, websites and emails.


Expectations of Affiliates and VMdirect

As a Certified Reseller you are the first point of contact with the Prospect or Customer and you are
compensated for the life of the customer. Therefore, you should provide the following services for the
life of the customer:

1.
Contact  and Demonstrate
2.
Assess needs, provide recommendations, and accurate price quotes
3.
Engage and close during the sales process
4.
Get the customer’s account setup and provide basic training
5.
Get the customer trained or provide a Certified Trainer or Campaigner
Manager
6. Maintain the account

1. Contact and Demonstrate

Upon completion of this certification you will have a thorough understanding of the product. You can
setup and demonstrate the AttainResponse product to your prospects.

Things to consider during your presentations:

If you are demoing the system in their office you may not have the best experience. Some businesses
employ security devices such as firewalls that may prohibit communications to our servers.  It is best to
try using your own equipment that is known to be operational and try running a demo prior to that
actual demo. You should connect into their network and do a “dry‐run” through all of the products you
hope to present.

As a backup solution we suggest you have a current copy of the AttainResponse PowerPoint so if you
have network challenges during the demo you can “fall‐back” to the presentation.

2. Assess needs, provide recommendations, and accurate price quotes

An important part of the sales process is asking questions of your Prospect.  A more important part of
the process is listening to the answers and determining what are the needs of the Prospect as they
relate to our products and services.

Prospects look to you as the “expert” and will be looking to you for recommendations as to what level of
the product they should subscribe to and specifically how they should implement it into their business.
You should know enough about the product and about their business to make such recommendations.


In making your recommendations to your Prospect you will want to provide an accurate price quote.
You can review and prepare quotes for your prospect by visiting the www.AttainResponse.com website.
All of the appropriate pricing information for your Customers can be found there. You may also sign
them up using the website and help them complete the sign up process online.  VMdirect employees
will not prepare quotes for your prospect or customers.

3. Engage and Close the account

As a Certified Internet Marketing Specialist you can resell the AttainResponse retail product offering.
AttainResponse product offering contains the following products:

1. MailF5 ‐ Web‐based Video Email
2. MediaF5
a. Live Internet Broadcasting
b. Template Manager
c. Media Manager
d. FLV Playlist
e. Image Galleries
3. MarketingF5 – Permission‐based email application with templates and analytics

The AttainResponse offering is highly marketable and positioned aggressively versus its competitors
such as Constant Contact. In our preliminary marketing research we’ve presented the product offering
to several business owners and Internet Marketing professionals. We have received very positive
feedback from these people. Additionally, industry analysts forecast the eMarketing space to be a high
growth industry over the next several years. Therefore, as you meet prospects your product offering will
be welcomed and this will facilitate your sales.

Most importantly, you will be responsible to close your accounts. You should not expect the staff at
VMdirect to close your accounts. That responsibility is yours alone.

4. Get the Customer’s account set up.

To sign up an AttainResponse retail customer simply link to: www.AttainResponse.com/Your_Digital_ID
and that will take you to your replicated website. From there you simply click on “Sign‐UP.” Your entire
sign‐up process is web‐based and you simply select the desired AttainResponse Package and fill out the
forms. The sign up forms are designed to assist in case of errors and walk the customer through the
process.  Once you have completed the sign up process you will be presented with a Summary Page
with all of your account information. You should copy or print out that page for your customers records.


Upon completion of the Sign‐Up process the customer may simply link to www.AttainResponse.com and
click on the LOGIN link to log into their account.

** Note: When logging in as an AttainResponse Customer, please use the Full Domain Name, for
example: joespizzashack.com   or if the AttainResponse Customer opted to use AttainResponse as their
domain, please use joespizzashack@mailf5.com

5. Get the customer trained or provide a Certified Trainer or Campaigner

Once the Customer is logged into their account they will need some training. We have made significant
efforts to provide as much online training as possible including recorded screen captures that will walk
customers through the basic processes. However, we have found that the best training has come from
hands on training with Customers. We have had Customers trained within a couple of hours and they
were up and running and sending campaigns out. There is a learning curve to fully utilize and operate
the system.  However, the benefits of the product will soon be realized.

It is very important that you, as the Reseller, provide some initial basic training to get the customer up
and running with the basics.  It is highly advisable during the sales process to already have a training
plan lined up for the Prospect as soon as the sale closes.

Additionally, we will have a list of all Certified Affiliates on the www.AttainResponse.com website that
will enumerate the Certified Affiliates by geographic location. A Customer should be made aware that
this list is available for them to use as a resource if they so choose.  They can get assistance in all levels
of needs via this resource.

6. Maintain the account

Most sales professionals will maintain their customers by creating a consistent conversation with their
Customers and determining if the product is meeting their requirements, and/or suggesting new
applications or notifying the Customers of upgrades etc.  Remember you are receiving a 20% retail
commission monthly for the life of the account, and it behooves you to make sure they are happy.

Additionally, one satisfied Customer can be a source for numerous leads.  You will find that everyone
knows someone else that can use this product.  Build and maintain the relationship with your customer
and ask for leads.  The key to making sales with businesses and organizations of all kinds is to be able to
get to the decision maker.  Often times your new customer can get you an introduction with the
decision makers they know.

You never know who knows who.  Cultivate your relationship with your Customers by being there for
them.  The best way to do this is to be first line support for them.  Let VMdirect support you while you
directly support your Customers.  This will build the best relationship between you and the customer
and keeps you in control of keeping the Customers happy which will translate into a strong recurring
revenue stream.


Maintaining the customer is maintaining your recurring income stream. Stay in control of your future by
providing front‐line support.


Business Marketing Overview

Most businesses need to promote and communicate with their Customers, Vendors, Employees and
Others.  In the past they have relied upon telephones, letters and Faxes. With the phenomenal growth
of Internet email, it is a much more effective way to communicate with these people. Most people have
at least one email address, while some have many that they use.  Often email is their primary method of
communicating.

AttainResponse was designed to take advantage of this shift from traditional media to the Internet and
has designed and developed a powerful Internet Communication and marketing platform.

The AttainResponse product offering is targeted towards small‐to medium sized businesses or
individuals with an email list of 10,000 or less. It is currently estimated that there are 20 Million small to
medium sized business in the US alone.  In addition to small to medium sized businesses you can market
to:

• Churches
• PTA’s
• Clubs
• Associations
• Promoters/Entertainers
• Charities
• Network marketers

The AttainResponse offering is the most powerful Internet Market System available today.  VMdirect
has included all of the tools necessary to complete the Internet Marketing life‐cycle.

As you are out prospecting you should get your prospect to agree that people are migrating away from
traditional media and towards the internet. Old media such as:

1. Television
2. Newspapers
3. Direct mail
4. Yellow pages
5. Bill boards
6. Telemarketing

These media types are trending downward. You might say, “People are moving to the Internet for
entertainment, news, communication etc. so doesn’t it make sense that as a business you should be
spending your marketing budget there?”


A standard method of determining the effectiveness of a marketing campaign is to measure the Return
on Investment (ROI).

For example:

A business sends out direct mail piece to1000 addressees with an offer or product that is $19.95?

Costs:

1. Artwork costs $250
2. Printing costs $500
3. Mailing costs $280
       Total Costs $1030

The direct mail industry typically experiences returns from 0.1% ‐ 3% ROI.

Therefore, if we sent to 1000 people we would see between 1 – 30 sales of our offer @ $19.95 yielding
gross sales somewhere between $19.95 and $598

If we had a 50% profit margin the NET Sales would look like this

(Gross Sales) minus (Total Costs) = Gross Profit

$598 – $1030 = ‐ $432

This direct mail campaign lost $432 dollars.  NOT a successful campaign.

What should this business person do?  Reduce their costs?  Increase their price?

Use email instead!

Other marketing methods are more difficult to track because if you do a TV, Radio or a Yellow Page ad it
is tough to track where the leads are coming from.

A business man once said: “Half of my advertising isn’t effective. I just don’t know which half.”

The power of email is that everything is trackable and measurable. It is an advertisers dream.

In addition to using the AttainResponse offering for promotion there are many other applications:

1. Corporate communication
2. Reminder/appointment cards
3. Vendor and Employee communication
4. Special notices
5. Video playlists
6. Picture galleries
7. RSVP
8. Lead capture


It is really a no brainer for Prospects to see the value of Email Marketing.  A very good exercise is to ask
a Prospect a few questions about their yellow page ad.  Ask them:

Questions about Yellow Page Ad Typical Answers

How much do you spend each month on your
Too much!  Hundreds to Thousands of dollars.
yellow page ad(s)?

How many people looked at their ad today, last
I do not know?  There is no way to tell.
week, and last month?

Once a year.  And then you have to have it
How often can you change the message in the ad?
submitted months before the book comes out.

At least once a week.  I would include current
promotions.  I change based on holidays,
How often would you like to change the message?
seasonality, competition, and changes in the
market place.  I could be more flexible.

How difficult do you think it would be to sell this business owner a $99.95 a month AttainResponse
account that would allow him to:

‐   Pay basically pennies each month compared to what they are now doing
‐   Track the analytics of the email marketing
‐   Change the message daily, weekly, monthly
‐   Add rich media (video, audio, color)
‐   Put out coupons, sales, and discounts
‐ Build strong relationships with his customers
‐   Have endless flexibility

This should be a no brainer and an immediate decision.


eMarketing

Most people don’t understand that EMAIL is the most effective form of promotion on the Internet.
This is why you receive so much SPAM.

Many large companies like IBM, Apple, Motorola, and Disney (see the example campaigns in the
appendix) today are using specialized software platforms to send permission‐based email campaigns
that are specifically designed to:

• Send bulk emails – (send to many recipients simultaneously)
• Have  professionally designed templates
• Real –time reporting that show
o Who and when an email is opened
o Percentage open rates


o Bounce back rates
o What Links on the email users are clicking on
o SPAM complaints
• Support for the CAN SPAM ACT
• Import Lists from other programs

It has been shown that email campaigning is the most effective return on investment (ROI) a business or
individual can make.

The AttainResponse Internet Marketing System is made up of “The Tools of Attraction” + “Know How”.
The Tools of Attraction are MailF5, MediaF5, and MarketingF5. The Know How is a combination of
those time tested interpersonal skills taught by Mr. Richard Kall and the Internet marketing skills of
today. Our mission was to meld these two philosophies into a powerful source of knowledge in building
your business.

In addition to attracting new customers, the “Tools of Attraction” are effective tools for retaining
customers. Studies show that it is far cheaper to keep a customer than acquire new ones, therefore, use
our tools to communicate with them; be consistent and have an actionable item or quality information
to keep them engaged.

The Internet Life Cycle process is composed of a process of Attraction, Engagement, measure and
refinement and realizing Success.  We will now define each process.

ATTRACT

The attraction phase of Internet Marketing is the process of acquiring new customers and building your
list of contacts. Using the “Tools of Attraction” you will attract customers by using:

• Live broadcasting
• Video Emails
• Lead capture pages

Using the above online tools, found in AttainResponse’s F5 products, you will attract Customers or Leads
into your contact lists in a number of ways.  Here are just a couple of examples:

‐   You can post links to a LiveF5 broadcast presentation on the AttainResponse.com offering on social
networks like Facebook.com or Myspace.com.
‐   You can use MailF5 to send informational video emails with an actionable item, an image with a
clickable link, within the video email such as “buy now” or “sign –up now.”


Video email with Lead Capture

Lead capture or the act of capturing leads into a list is a critical aspect of the overall Email Marketing
Life‐cycle.  You must have a list of email addresses to send email to before Email Marketing can begin.
The leads, or email addresses, must be “opted‐in”, meaning that they have agreed to receive your
content from you, or your organization.  Purchasing lists is NOT an option as the people on the list have
not “opted‐in” to get your message.   The following is some very good ways to build an “opt‐in” email
list using “lead capture” techniques and your Tools of Attraction.

Notice the elements of the above email. This is a video email with a lead capture form. This is a powerful
method to build a list. A compelling video, adjacent to a lead capture form, that will add a contact to
your specified “contact list” automatically when filled out and submitted by the recipient.

Note that once this video email is created with the form and sent the system creates a permanent URL
that you can promote traffic to. You could promote the link on various social network sites and drive
traffic to the URL with your goal being to get people to add their contact information into the form.
Once the form is completed the contact information is added to a designated “list” in MarketingF5.  An
auto responder, built into MarketingF5, could then immediately send out an email with the
predetermined message or offer.

The process is basically: expose your offer to as many people as possible with a series of offers until they
“opt‐out” of the process or “opt‐in” and consume your offer.


Lead Capture Integrated into a Web Page

This graphic is a screen capture of a web page with the
MarketingF5 form embedded. There are several
components of this page that are effective:

1. Big and RED headline with a clear message
2. Benefits of the offer
3. Associated graphics
4. Actionable Items
5. An OFFER for inserting your contact information.

This is a common method of acquiring leads or contacts.
Give them something for entering their information. In
this regard he is offering a FREE seminar. We often see
that some reward is offered in an attempt to have the
contact enter their information. Offers that are common
include:

• Free Newsletters
• Free books (simply pay the S&H)
• Information (white papers, etc)
• Videos
• Discounts on future purchases


Live Broadcast Example

This is a screen capture of the LiveF5 Broadcast feature in MediaF5. Webcasting is also a common term
for broadcasting across the Internet.  This Tool of Attraction, known as LiveF5, is a very powerful tool.
This tool allows for one‐to‐many communication.  A presenter can give a live presentation to as many as
500 locations around the world simultaneously.

Audiences can interact via live chat with the presenter to let them know they are viewing or to submit
questions which the presenter can answer in real‐time.

The presenter also has the ability to push graphic slides or images during the presentation.  When the
webcast is complete you can save or archive for later viewing by those that missed the broadcast or
those you direct to it later.

The applications are numerous with this Internet broadcasting application:

• New product launches
• Question and answer sessions
• Show customers how to use, assemble, maintain, prepare (cooking) your products
• Broadcast meetings – churches, city government, school lectures


• Broadcast events – family, entertainment, informational, etc.

For AttainResponse Customers they will probably find the most value in broadcasting and recording
standard business presentations that they would do in person with Microsoft PowerPoint. With MediaF5
they can archive a LiveF5 session with them presenting PowerPoint type slides synchronized to the
video. After the broadcast is completed you can save and later retrieve the permanent URL link to the
presentation and promote the link. You should have actionable items in these type of presentations so
you can monetize your efforts.


Engage

Once a Prospect or Customer’s information has been added to your contact list, which is really a
database, you will commence an engagement with this person until they complete your actionable item
or they unsubscribe. Tools you will use to engage will be:

1. Live Broadcasting
2. Video Emails
3. MarketingF5

These products are mostly interactive, and today’s marketing experts will tell you to make your
conversations with your customers or prospects interactive; a two‐way conversation.  Do NOT expect
that you can add a prospect to a list and just hope they will close themselves. Although you may
experience this, it is rare.  More importantly by creating an interactive conversation your conversion
rates will increase significantly if you follow up with personalized communication to the Prospect or
Customer.

Measure and Refine

Part of the Engagement process is to measure your results and refine your engagements. MarketingF5
has analytics built in to do precisely this.

The above graph shows a pie chart of the Opened, Unopened and Bounced emails for your campaign.


Measure and Refine (continued)

Above is a listing of a Snapshot of the Analytics available in your campaign.

Analytics:

Open Rates:

Industry averages show that email campaign “open‐rates” averages are from 5‐20%. Therefore, if you
send a campaign out and you receive 23.31% like the one above you are ahead of the average.

Click‐through Rates:

If you have a link in your campaign (like a video) MarketingF5 will show you the click‐through rates. This
will tell you what links and percentage of recipients that are clicking on links inside of your campaign.

Bounce Rates:

A bounce can be a soft or a hard bounce.  A soft bounce meaning the emails are experiencing troubles
being delivered. A hard bounce would simply mean a bad email address.

Unsubscribe:

Part of the CAN SPAM Act (USA law) is that if a campaign email is sent out it must provide for a method
for the user to unsubscribe.  This feature is built into MarketingF5 and the system will display the results
of those that unsubscribe.


SPAM Complaints:

MarketingF5 has a method for the recipients to complain if they believe the email that they received
from a user of MarketingF5 is SPAM. This information is also reported to our system administrators.
Too many SPAM complaints and a customer’s account will be disabled.


Succeed

This is the final process of the Internet Life Cycle.  You and your customers will have to determine what
your measurement of success is.  It may be to increase sales by “x” percentage or to increase your leads
being added to your contact list by 200%. You’ll have to interact with your clients to determine this.

In our experience customers find the system to be a very valuable tool for the operations of their
business.  Specifically in a recession period when many businesses cut expenses, one of the last items
they say they would consider giving up is their email marketing.

Whatever the metric of success is you can achieve it with the VMdirect/ AttainResponse tools.  Once
you achieve success you can start the process over with a new goal for success.


The AttainResponse Market Space

The above graphic shows the convergence on the Internet of three market places:

1. Mail ‐  (email)
2. Media ‐  (video)
3. Marketing ‐ (email marketing campaigns)

You can see a few of our competitors in each of those spaces. The AttainResponse offering integrates all
of those markets into one based on the feature sets of its product offering.   AttainResponse is where
they all intersect.  No other product has what we have all in one.

This integration of markets offers power and convenience for your customers because they have use of
one tool for all of their needs.


Prospecting for AttainResponse Retail Customers

When prospecting for AttainResponse customers you should simply identify a need for a business or
individual. Every business needs to promote their business. The AttainResponse offering is probably a
more efficient method than their current marketing or promotions.

Starting a conversation with a prospect:

We have found this to be effective:

Prospect: “What do you do?”

You: “I’m in the Internet Marketing & Promotion business”

Prospect: “How does that work.”

You: “I help businesses and individuals promote and market themselves online”

Then remain silent, and let them ask additional questions.

Follow this up by saying: “I don’t have a lot of time now; however, if you give me your email address I’ll
send you some information.”

Ideally you then place their name into a “form” generated by MarketingF5 that places them into a
specified contact list.  This will automatically send them a video auto responder with a form for them to
“confirm” their email address. Once they confirm their email address you can place them into another
“list” that starts an auto responder campaign that might send them information each week or month
until they bite on your offer.  This sounds difficult but it really is not.  Valid email contact lists are like
gold and it is well worth setting up the process to capture as many as you can.

Ask questions like:

1. Are you currently doing any promotions on the Internet?
2. Are you building an email list?
3. Are you sending out video email campaigns?

Start your conversations by asking questions, then listen and find a need or a desire and fill that need.

Most companies have an existing customer list and many are capturing emails now but do not know
what to do with them.  If your prospects are not capturing email addresses of their customers you need
to educate them and tell them you have the tool to start right away. If they have an existing list you can
further educate them by letting them know that they can upload their existing customers and send their
customers newsletters, special offers, update information and all with video to achieve a greater
response.


ANTISPAM POLICY

It is very important that you fully understand our SPAM policy as it will effect you and all of your
customers.  All large ISP such as Google, Hotmail, AOL, and Yahoo take SPAM very seriously.  They
monitor SPAM complaints very closely and start rejecting all email from anyone with a percentage
outside their requirements.

In order to maintain high delivery rates for all customers we must be very strict on our SPAM policy.
Customers and Affiliates alike will SPAM and will have their MarketingF5 service shutoff.  Don’t let it be
you or your customers.

IMPORTANT NOTE:  One (1) SPAM complaint per 1,000 emails sent (.1% complaint rate) is allowable.

Recourse:
If an account goes over this maximum limit then we will look for, in our system, either the "web form"
opt‐in or the "closed‐loop‐confirmation" for the subscriber(s) in question. A "closed‐loop‐confirmation"
is a confirmation email opt‐in (double opt‐in).

If there is no such record of the subscriber opting‐in then we unfortunately have no choice but to
consider closing that particular account for abuse.

We have done quite a bit of research and 1 per 1,000 is common amongst the larger email service
providers. And MOST IMPORTANT, sending clean, opt‐in email is the right thing to do for the Internet
and users of email.

What the Law Requires

Here's a rundown of the law's main provisions:

It bans false or misleading header information. Your email's "From," "To," and routing information –
including the originating domain name and email address – must be accurate and identify the person
who initiated the email.

It prohibits deceptive subject lines. The subject line cannot mislead the recipient about the contents or
subject matter of the message.

It requires that your email give recipients an opt‐out method. You must provide a return email address
or another Internet‐based response mechanism that allows a recipient to ask you not to send future
email messages to that email address, and you must honor the requests. You may create a "menu" of
choices to allow a recipient to opt out of certain types of messages, but you must include the option to
end any commercial messages from the sender.


Any opt‐out mechanism you offer must be able to process opt‐out requests for at least 30 days after you
send your commercial email. When you receive an opt‐out request, the law gives you 10 business days
to stop sending email to the requestor's email address. You cannot help another entity send email to
that address, or have another entity send email on your behalf to that address. Finally, it's illegal for you
to sell or transfer the email addresses of people who choose not to receive your email, even in the form
of a mailing list, unless you transfer the addresses so another entity can comply with the law.

It requires that commercial email be identified as an advertisement and include the sender's valid
physical postal address. Your message must contain clear and conspicuous notice that the message is an
advertisement or solicitation and that the recipient can opt out of receiving more commercial email
from you. It also must include your valid physical postal address.

SPAM Rules Simplified:



1. NO PURCHASED LISTS! Do not purchase Leads or Lists from any source.  These lists will almost
guarantee you will exceed the SPAM limitations and be shut down.
2. We want you to only use known good double‐opt in 1 contacts for AttainResponse. If you have
any doubts: Do Not Use the contact.
3. Even if someone has opted in, that opt in is only good for 90 days after they opt in. So, you must
have them constantly agree to be marketed to.
4. You must use the Opt‐Out Option found in the campaign and auto responder tools.
5. You must complete all sections of the SPAM requirements when composing your email
campaigns (physical address, open with a clarification that this is a solicitation…)
6. You cannot make outrageous claims about anything.
7. If anyone opts out by any other means than the automated opt out feature, you must remove
that person from your List within 24 hours.


1
A double‐opt in contact is defined by a two step process whereby a contact entered their contact information,
received an email confirming and they click on a link in that email to confirm that they are being sent emails.


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