2. Development of China’s IT industry
and its career prospects
Philip Zheng
Senior HR Director, Baidu.com

3. China: the Largest Internet Users Market in the World
Proportion of Chinese Internet Users
No. of internet Users 2005-2011
2011
Unit：10K Unit：%
51,310
45,730
38,400
23%
29,800
21,000
13,700
11,100
77%
* * * * * * *
* 2.27 billion netizens by 2011 globally
Source：CNNIC

4. High Growth Potential vs. Low Penetration Rate (38%)
Penetration Rate of Chinese Internet Users 2002-2011
*
JP 94%
*
*
US 77%
*
*
*
*
* *
* Global Average 35 %
* *
* *
* * *
* * *
*
* * * * * * * * * *
Source：CNNIC，2011/1

5. Size of Chinese Internet Economy: RMB 272B (2011)
Average annual growth rate for Chinese internet industry is 52% YoY. The size of
Chinese internet economy exceeded RMB 200B in 2011, which was only 0.58% of the
total GDP.
Size of China internet economy
2008-2013e As a Percentage of Chinese economy
Unit:100M RMB
* Unit:% *
5,647
*
* *
*
3,901
*
*
2,729 *
*
1,513
983 *
705
*
* * * * * * * * * *
Source：iResearch & Baidu.com

6. Key Players in Chinese Internet Industry

7. Trend of Chinese Internet Market
Search：New Search Engine
Mobile：Mobile internet
Vertical business for China internet market 2008-2014e Life：e-commerce
ecommerce 19% 26%
34% 40% 44% 44% 45%
Web game *
*
*
* * * *
Internet ads * * *
* * * *
Mobile internet
Search engine 17% 16% 13% 16% 20% 23% 25%
Online payment * * * *
1% 1% 1% 1% * * *
others 1% 1% 1%
10% 9% 9% 9% 8% 7% 7%
* * * * * * *
Source：iResearch

8. Search : Next Generation Search Engine
Business Size for Internet Search 2005-2014e Focus on multi-media, large
Unit：RMB100M scale data mining and
applications
558
New Milestone:
New Search Engine *
384
History：20 X in the
past 7 years
* 259
188
110
50 70
14 29
9
* * * * * * * * * *
Source：iResearch & Baidu.com

9. Mobile Internet: Accelerate and Explode in China
It only took 4 years for
Business Size for Mobile internet 2008-2014e mobile internet users to
Unit: RMB 100M grow up to 350M in China
1,941
Exploding
*
1,275
Gaining
Momentum
768
* 393
155 203
120
* * * * * * *
Source：iResearch

10. E-commerce: High YoY Growth in Online Shopping Business Size
2008-2014e on-line shopping size: China vs US
15,243
The market size of online shopping in China exceeded
RMB770B in 2011, with YoY increase rate of 55%. 13,198
12,692
12,310
11,384
10,744
9,860 10,234 9,940
9,737
7,736
4,980
2,630
1,282
* * * * * * *
China US

11. Huge Demand for Talent in Chinese Internet Industry
• Size of large internet companies:
- Tencent > 20K; Baidu 17K; Alibaba Group >25K
• Hire & Compete for the best in campus recruitment
• Key talent needs
• Developers
• Testers
• Product Managers
• Product Operations
• UE engineers
• Sales and marketing professionals

12. Talent Profile of Successful Candidates
• Be a fast learner
• Be creative
• Focus on the final results,
rather than the process
• Be the best in your technical/
professional area
• Be an excellent communicator
and collaborator
• Be passionate on what you are
going to do
• Be willing to win

13. Gap in Talent Supply for Chinese Internet Industry
• Technical Excellence, Esp.
Coding Capabilities
• Experience in Product
Development
• Independent Thinking
Ability
• Problem Solving Capability

14. The Beauties of Working in POEs
• Large platform for your career
• Huge growth opportunities
• High performance driven
culture
• Simple communication
environment
• Less hierarchies
• More earning opportunities

15. & the Challenges of Working in POEs
• Management is direct and
immature
• Process is not right on your
hand
• Tools & resources are not well
prepared
• Peer pressure is high with
faster pace
• You need to figure it out!

16. The Internet Industry is looking for Those who Want
to ......
• Make a big impact • Innovate for a new
for a great mission industry
• Grow on a fast track • Stand out as a
• Take a risk but bet leader
on a bright future