Facebook has millions of users. More than likely that includes you. Harnessing the power of Facebook...

1. Solid Recommendations About Facebook Marketing That
Can Help Anyone
Facebook has millions of users. More than likely that includes you. Harnessing the power of
Facebook can help you reach a huge pool of potential customers for your business. These tips can
help you learn about Facebook marketing.
Make sure that you pay close custom facebook page attention to the amount of information you post
on Facebook. If you only talk every once in a while, many users may become bored and look
elsewhere for gratification. Posting too much is not a good thing either since many people will read
it as desperation. Do your best to find the proper
http://learnaboutus.com/how-to-use-facebook-for-business-1.html balance.
If you don't have time to maintain a Facebook page for your business, you can still use Facebook for
marketing. Facebook provides ads on their site which can easily be hyper-targeted towards your
exact target demographic, from their sex and age to their likes and dislikes, making your campaign
hyper-successful, too.
Give your Facebook page a really strong theme. Know what your about and deliver it in the
graphical look of your page. Remember, you have one chance at making an excellent first impression
on your new Facebook guests. To turn them into real fans, you've got to deliver from the first page
load.
Do not hesitate to share links to other sites on Facebook. If you come across an article or a video
your audience will be interested in, think about sharing it on Facebook. It is best to avoid sharing
links to website you are in competition against or you could lose customers.
Post content regularly. Businesses that do not update Facebook at all are sometimes assumed to be
shrinking or out of business. Businesses that post rarely are seen as lackadaisical or too casual. Try
and post a few times a week to stay fresh in people's minds without being there every single day.
Do not repost any pictures on Facebook that sensationalize tragedy. You may think there is nothing
wrong with sharing a photo that insists people need to like it to show respect for a crime victim, but
it is the total opposite. You will be looked at as someone that is trying to profit from the bad fortune
of someone else.
When you post something, one of your intentions should be to elicit responses from your community.
Therefore, think about each post and figure out how to phrase things so that people will want to
comment on what you have to say. Explicitly asking for opinions is one of the best ways to do this.

2. Use pictures. Once you've got your site set up, share
pictures with your Facebook friends and fans. These
pictures can be of your product, or they can be
inspirational or funny pictures. Your customers will share
these pictures with their own Facebook friends, which
raises your exposure across the site and will lead people
to you.
Try to create a dialogue with your customers. Ask them
what kinds of products are their favorite or if there is
anything they would like to see added to your business.
Try to keep the topics for dialogue positive. Do not ask them what was the worst experience they
had with you or one of your products
Don't think of your fans as numbers. That's a big no-no in Facebook marketing. You aren't collecting
numbers, you are building brand champions. You are creating a community of people who love your
company or brand. Treat them with the respect that they are due. These people can make a
difference for your company.
There are plenty of resources you can use to learn more about Facebook marketing but keep in mind
that the methods recommended by Facebook marketing gurus might not be adapted to your target
audience. Learn as much as possible about Facebook marketing and choose the methods that seem
to be adapted to your audience.
If you want to stay active on your page and don't have the time, hire someone. You need to be right
on top of your game with these posts to really succeed. Once a day is a minimum, but can be hard to
maintain. Hiring a person to do that will cost money, but it may be worth it.
Engage other businesses within your niche on Facebook. The more you interact with others and
network, the better off your company will be. Make "friends" with relevant professionals and
exchange comments and content to establish greater credibility and expand your viewing audience.
Customers can also be part of the exchange, making it a winning situation for everyone.
Approaching your Facebook campaign as a way to make your brand more popular is not a good
strategy. You will get better results if you approach Facebook as a way to provide your customers
with quality content. Think of Facebook as a way to stay in touch with your customers rather than
reaching out to more potential customers.
You need a Facebook plug-in on your site. If you blog, this is very easy. This plug-in will display a
link to your page, a list of your subscribers or your latest updates.
Vary the timing of your posts to see when you get the most likes or comments. For instance, a lot of
people are on social media sites late at night, after ten. Your post may get more visibility if it goes up
then. And, if you don't want to be doing work related tasks that late at night, you can always take
advantage of the scheduling feature that Facebook offers and write the post during the day.
Post a "just for fun" post every so often. Not every post you write needs to be officially about your

3. brand. People want to see that there are humans behind these fan pages. Every so often give them
something that shows that you are. Repost a popular meme or something else that's slightly random
to your brand, yet still tasteful.
Use different techniques to market to different target audiences. This means that you have to
acknowledge that people of all races, ages and sexes use Facebook, and each group responds to
different strategies. If you want to have the best results possible using Facebook you will be sure to
keep this tip in mind.
As was stated earlier in this article, Facebook marketing can get your business some great exposure,
so long as you know what you are doing. Use the tips and tricks mentioned above to get your
business up and running. A little effort now will pay off down the road.