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HOW TO USE
Strategic Business Action to Achieve the Millennium Development Goals (MDGs)
A Portfolio of Options
This publication is a portfolio of options to help companies develop or align Corporate Social Responsibility (CSR) initiatives
toward the Philippine Business and the MDGs agenda and help the country achieve its targets. It contains —
     1  information on the programs identified as strategic by the various MDG clusters (composed of representatives from
        the government, business, NGO community and various funding agencies)
     2  costs in adopting or supporting any of the programs
     3  targets and measurement indicators
     4  directory of program implementing partners and network organizations

It is not the intention of this material to prescribe solutions but rather to provide choices for business should they support the
MDGs. It is preferable for companies to engage in CSR programs that align with their CSR policy or Vision-Mission-Goals.

Contents
 1      What are the Millennium Development Goals (MDGs)?
        Why are the MDGs important to business?
 2      How Business Developed the Agenda for Action?
        Business and MDG Core Team
 3      Business and MDG CEO Advisory Committee
 4      How Business Defined Agenda for Action?
        CEOs as MDG Champions
 5      What are the Philippine MDG targets?
 6      Strategic Action Points Per MDG Cluster
 7      Concrete Programs to Work on Strategic Action Points
 8      A Brief on Business and MDG Programs
13      Key Steps for Business to Support the MDGs
14      Tool for Monitoring and Reporting of Business Initiatives on the MDGs
15      Directory of Program Implementing Partners

Publication funded by the United Nations (UN) in collaboration with the Philippine Government through the National Economic Development Authority (NEDA).
The Philippine Business for Social Progress-Center for Corporate Citizenship (PBSP-CCC) was established to fulfill the Foundation’s vision of animating and
enabling companies to practice corporate citizenship (CC). PBSP-CCC tests, evaluates, documents and promote leading-edge practices on the following CC areas
or themes: (1) Social Investment, (2) Corporate-Community Partnerships, (3) Managing Workplace Concerns, and (4) Environmental Stewardship.
Copyright  2005 by the Philippine Business for Social Progress
All rights reserved. No portion of this document may be excerpted, reproduced, or copied without the permission of PBSP Any material used for presentation or
                                                                                                                       .
teaching purposes must give full acknowledgment to the Philippine Business for Social Progress.
Design: PBSP-Foundation Affairs Unit
quick facts

What are the Millennium Development Goals (MDGs)?
In September 2000, member states of the United Nations ratified the Millennium Development Goals (MDGs), adhering to
eight specific targets and milestones in reducing extreme poverty and worst forms of human deprivation by 2015.


                                                1        Eradicate Extreme Poverty and Hunger
                                                 2       Achieve Universal Access to Primary Education
                                                3        Promote Gender Equality and Empower Women
          Millennium
                                                4        Reduce Child Mortality
         Development
                                                5        Improve Maternal Health
                Goals                           6        Combat HIV/AIDS, Malaria and other Diseases
                                                7        Ensure Environment Sustainability
                                                8        Develop a Global Partnership for Development


                Why are the MDGs important to business?
                “Providing health services, nutrition, education, water, sanitation and so on will unleash poor people’s
                energies and encourage stronger societies and economies that can actively participate in the global
                economy. Supporting the Millennium Development Goals is therefore good for business.”

                Mark Malloch Brown
                Administrator, United Nations Development Programme
                “Business and Poverty: Bridging the gap,” The Prince of Wales International Business Leaders Forum, 2002
                                                                                                                           1
quick facts
    How Business Developed the Agenda for Action?
    In January 2004, PBSP NEDA and UN took the initiative to organize a square-table discussion on the MDGs bringing business,
                          ,
    civil society, government and donor agencies together to assess the country’s performance, identify gaps in MDG attainment
    and pinpoint factors that hinder progress in target setting.

    The results —
            Organized the Business and MDG Advisory Committee, Core Team and Program Management Team
            as lead advocates
            Established MDG Clusters on Poverty, Education, Health and Environment
            Identified strategic action points and programs for business support




      Business and MDG Core Team
      Cecile Alcantara, Executive Director, Coca-Cola Foundation, Inc.
      Lisa Antonio, Executive Director, Philippine Business for the Environment
      Rina Lopez-Bautista, President, Knowledge Channel Foundation
      Kenneth Hartigan-Go, Executive Director, Zuellig Foundation
      Milwida Guevara, President & CEO, Synergeia Foundation, Inc.
      David Laurel, Manager for Corporate Affairs, Nestlé Philippines
      Rosauro Luntayao, Executive Director, Roxas Gargollo Foundation
      Guillermo Luz, Executive Director, Makati Business Club                      PBSP Program Management Team
      Juan Miguel Luz, Undersecretary, Department of Education                     Gil T. Salazar, Executive Director
      Chito Macapagal, Director for Corporate Development, Unilever Philippines    Ramon R. Derige, Deputy Executive Director
      Dario Pagcaliwagan, Executive Director, Lopez Group Foundation, Inc.         Mary Ann B. Geronimo, Manager,
      Zarah Perez, Foundation Officer, Figaro Foundation Company, Inc.               Center for Corporate Citizenship
      Leo Querubin, Country Manager, Crimsonlogic, Inc.                            Caroline Grace M. Pedragosa,
      Marissa Camacho-Reyes, President,Philippine Center for Population               Senior Program Officer, Center for
        and Development                                                               Corporate Citizenship
      Rose Rivera, Country Health Adviser, Pilipinas Shell Petroleum Corporation   Jocyl T. Gobres, Program Officer,
      Karen Villanueva, Director for Corporate Affairs, Pfizer Philippines           Center for Corporate Citizenship
2
quick facts

Business and MDG CEO Advisory Committee
Co-Chairs:
Manuel V. Pangilinan, Chair, PLDT & PBSP
Washington Sycip, Founder, SGV & Co.

Lead Convenor:
Pedro E. Roxas, Chair, CADP Group Corp.

CEO Champions:
Howard D. Belton, Chair and CEO, Unilever Philippines; PBSP Trustee; Chair, Business and Environment
Edgar O. Chua, Country Chairman, Pilipinas Shell Petroleum Corporation; PBSP Trustee; Chair, Business and Health
Simon R. Paterno, Country Manager and Managing Director, Credit Suisse First Boston HK. Ltd.; Chair, Business and Education
Ramon R. del Rosario, Jr., President, Philippine Investment Management Consultants, Inc.; PBSP Trustee;
   Chair, Business and Poverty

Members:
Felipe Alfonso, Board of Trustee, Lopez Group of Companies
Rey Gerardo Bacarro, President & Country Manager, Pfizer Philippines
Jose Antonio Banson, Chair and CEO, Monark Equipment Corp.
Amb. Peter Beckingham, Ambassador, British Embassy
Deborah Landey, Resident Representative, United Nations
Oscar Lopez, CEO, First Philippine Holdings Corporation
Sergio Ortiz-Luis, Chair, Philippine Chamber of Commerce and Industry
Sec. Romulo Neri, Director General, National Economic and Development Authority
Ricardo Pascua, Co-Chair, Bishops Businessmen Conference
Ricardo Romulo, Chair, Makati Business Club
Sec. Corazon Juliano-Soliman, Secretary, Department of Social Welfare and Development
Robin Sy, Chair, Federation of Filipino Chinese Chamber of Commerce and Industry
Miguel Varela, Chair, Employers Confederation of the Philippines




                                                                                                                              3
How Business Defined Agenda for Action


The Business and MDG Advisory Committee and Core Team defined its strategy using the Business Framework for Action
developed by the Prince of Wales International Business Leaders Forum (IBLF). Using this framework, companies have the
option to help the achievement of the MDGs through:

1.    Core Business – this is when business specifically look into their                                  Policy Advocacy
      internal operation to create maximum business value to the community;
2.    Social Investment – this is when companies use profits, employee                                      Social Investment
      competencies/expertise, products, advertising and its influence to                                    Core Business
      advance and promote social agenda; and
3.    Policy Advocacy – this is when companies influence key policy issues
      and take the leadership in catalyzing discourses affecting business and
      society with different stakeholders in development.




                CEOs as MDG                       MDG Cluster                           CEO Champion
                Champions                        Overall MDG            MR. PEDRO E. ROXAS
                                                 Lead Convenor          Chair
                The CEO Champions are                                   CADP Group Corp.
                the prime movers to              Poverty Cluster        MR. RAMON R. DEL ROSARIO, JR.
                intensify the Business and                              President
                MDG campaign. They                                      Philippine Investment Management Consultants, Inc.
                provide leadership and           Education              MR. SIMON R. PATERNO
                direction in creating            Cluster                Country Manager & Managing Director
                                                                        Credit Suisse First Boston HK Ltd.
                alliances among business
                                                                        President, Management Association of the Philippines
                leaders and in building a
                                                 Health Cluster         MR. EDGAR O. CHUA
                critical mass of support
                                                                        Country Chairman
                from the general business                               Pilipinas Shell Petroleum Corporation
                sector.
                                                 Environment            MR. HOWARD D. BELTON
                                                 Cluster                Chair and CEO
                                                                        Unilever Philippines
What are the Philippine MDG targets?

  Clusters                 Goals                                  Philippine Targets

Business and   1 Eradicate Extreme Poverty           Halve proportion of families below subsistence
Poverty          and Hunger                          threshold of 20.4% of total families to 10.5%
                                                     Halve the proportion of malnourished children
                                                     from 9.8% to 4.9%

Business and   2 Achieve Universal Access to         Achieve universal access to primary education
Education        Primary Education                   from 90.05% to 100%
               3 Promote Gender Equality             Eliminate gender disparity in primary education
                 and Empower Women                   by 100% from 95.8% and in secondary
                                                     education by 100%

Business and   4 Reduce Child Mortality              Reduce children under-five mortality rate from
Health                                               80 to 26.7 per 1,000 children
               5 Improve Maternal Health             Reduce maternal mortality rate from 209 to
                                                     52.2 per 100,000 live births
                                                     Increase access to reproductive health (RH)
                                                     services to 60 percent by 2005, 80 percent by
                                                     2010, and 100 percent by 2015
               6 Combat HIV/AIDS, Malaria
                 and other Diseases

Business and   7 Ensure Environment Sustainability   Increase proportion of households with access
Environment                                          to safe drinking water from 73.7% to 86.8%

               8 Develop a Global Partnership for    Cushion the impact of globalization on local
                 Development                         producers. Particularly look into market
                                                     volatility in foreign exchange
                                                     Ensure that globalization positively impacts on
                                                     the people



                                                                                                       5
Strategic Action Points Per MDG Cluster

      Core Business                      Social Investment                             Policy Advocacy
BUSINESS AND POVERTY

Generate employment                   Develop and support social enterprises    Advocate tax incentives for start-
                                                                                up businesses
Support to Small, Medium and Micro    Institutionalize and maximize employee    Popularize and put into action the
enterprises                           engagement                                UN report on Unleashing
                                                                                Entrepreneurship
Popularize food fortification and     Adopt a health and nutrition program at   Advocate nutrition education
nutrition program in the workplace    the community level                       through mass media

BUSINESS AND EDUCATION

Utilize corporate brands to educate   Support direct school improvement         Advance gender issues via media
                                                                                campaign
Invest in systems improvement         Invest in systems improvement
Support capability building           Support capability building

BUSINESS AND HEALT H

Invest in effective & sustainable     Invest in strengthening local health      Use advertising to advocate for
reproductive health program           service delivery system                   population management messages
Mainstream HIV/AIDS, TB & malaria                                               Promote health policies in the
programs in the workplace                                                       workplace

BUSINESS AND ENVIRONMENT

Adopt sustainable production and      Adopting and investing in biodiversity    Intensify environmental education
consumption                           action programs
                                      Promote and support sustainable water
                                      utilization
                                      Invest in slum area development
                                      Invest in creation of model communities
                                      in new areas of operation
Concrete Programs To Work on Strategic Action Points
To scale up business support – this is the main challenge in achieving the MDG targets and to realize this, the Core Group
identified collective programs for Business to support or adopt. This is in partnership with a network of program implementing
partners. Such focus is expected to generate greater impact towards the achievement of MDGs.




                                                                         Program Implementing
    MDG Cluster               Business and MDG Programs                      Partners (PIP)

   Business and           •   Area Resource Management (ARM)           PBSP-Operations Group
   Poverty                    Program
                          •   Small and Medium Enterprise Credit       PBSP-SMEC Unit
                              Program (SMEC)
                          •   Corporate Volunteers for Enterprise
                              Development (CVED)
                          •   Social Entrepreneurship Program          Figaro, Nestlé, PBSP-Operations
                                                                       Group

   Business and           •   Reading Program (school-based)           Synergeia Foundation
   Education              •   Books on Air                             Knowledge Channel Foundation
                          •   Cable-A-School Program
                          •   Education Portal for Matching and        Crimsonlogic, PBSP-IT
                              Monitoring                               Committee

   Business and           •   Responsible Parenthood Program           Philippine Center for Population
   Health                                                              and Development, PBSP-Training
                                                                       & Consulting Group
                          •   Health in the Workplace Program -        Shell Foundation, PBSP-Training &
                              Support to HIV/AIDS, TB and Malaria      Consulting Group
                          •   Leaders for Health Program               Department of Health, Ateneo
                                                                       Graduate School of Business,
                                                                       Pfizer

   Business and           •   Water for Life for Metro Manila and      Yakap sa Kalikasan
   Environment                South Luzon Provinces
                          •   Sustainable Consumption and              Philippine Business for the
                              Production                               Environment, PBSP

                                                                                                                            7
Business and
A Brief on
      MDG Programs
Business and Poverty
The Area Resource Management (ARM) Program is a
participatory and integrated approach to poverty reduction and
area development. It organizes poor communities and helps them
gain access to livelihood, basic infrastructure and social services,
new skills and technologies, credit and markets. It is being
implemented in 275 barangays of 72 municipalities covering 10
provinces nationwide. Companies can adopt ARM in their
respective areas of operations.

The Social Entrepreneurship Program was conceptualized
to make sources of funds immediately available to fund MDG
projects and ensure its sustainability. A Socio-Entrepreneurial
Venture (SEV) can be characterized by the following: any ongoing
or start-up business which makes sources of funds immediately
available to sustain MDG projects; sources of funds for direct use
on projects are not dependent on livelihood projects, donations,
sponsorships, fund-raising campaigns that are ‘optional’ and irregular; availability of funds is continuous; success of SEV is not
dependent on operations of CSR projects; sources of funds from SEV may be allocated for multiple projects.


   Business and Poverty                    The Small and Medium Enterprise Credit (SMEC) Program provides
                                           micro small and medium enterprises in the countryside access to medium and long-
 Target/Output Indicators                  term credit, leading over time, to an increase in productivity, employment and
                                           income. SMEC embraces the idea that assistance to the Micro and SMEs is an
  • No. of poor households reached         effective and viable method of increasing employment and incomes especially in the
  • % increase in income                   country’s rural areas.
  • No. of jobs generated or
       enterprises developed               The Corporate Volunteers for Enterprise Development (CVED)
  •    No. of water systems built          Program extends business advisory services to strengthen micro and small
  •    No. of households with access to    enterprises (MSEs) with the help of volunteer business advisers. CVED engages
       potable water                       individuals, either employees from the business sector, the academe or retired
  •    No. of children reached for         professionals, to volunteer their time and expertise to guide and assist MSEs in
       feeding program                     addressing a specific business need or improving a certain aspect of their businesses.
  •    No. of houses built
  •    No. of farmers trained
                                                                                                                                     9
Business and Education
In support of the Department of Education’s (DepEd) goal of “Making every Filipino child a reader,” the following support
programs were identified:

The Synergeia Reading Program: Lead Me to a New World, Teach Me How To Read (School-based)
In partnership with local governments, parents, Department of Education (DEPED), the business sector and the
community, Synergeia implements a Reading Proficiency Program that addresses the problem of very poor reading skills of
children at their roots. The goal is to make every elementary school children starting from grade one, an independent
reader in English.

Books on Air is a series of 15-minute TV programs on recommended books for Grades 1 to 3, where one book will be
featured in each program. Knowledge Channel will be producing the series as a material that can also be used on its Cable-
A-School Program.

Through the Cable-A-School Program, companies can partner with Knowledge Channel to provide elementary and
secondary public school students access to quality learning materials through cable television. Package includes installation
of cable TV or a satellite dish in the public school, installation of one 29" TV set, principal orientation, teacher training, and
calendar guides.



                                                                                   Business and Education
                                                                                  Target/Output Indicators

                                                                                 • % increase in reading comprehension
                                                                                 • No. of teachers trained
                                                                                 • No. of administrators trained
                                                                                 • No. of parents trained on teaching
                                                                                   reading
                                                                                 • No. of local school boards trained
                                                                                 • No. of schools reached
Business and Environment
The Supply Chain Partnerships for
Environmental Management and
Pollution Prevention Program aims to set
high environmental standards on the efficient use
of water, energy and raw materials as well as
proper waste management. The program also
supports Small and Medium Enterprises (SMEs)
in implementing good environmental practices.

The Water for Life for Metro Manila and
Southern Luzon provinces Program aims to
ensure supply and access to clean water for
Metro Manila and nearby provinces; restore
biodiversity and maintain ecological balance in
the 5 watershed areas; and provide livelihood
and income opportunities for the communities in
a manner that is culturally acceptable,
appropriate, environment-friendly and                       Business and Environment
economically sustainable. Aside from
reforestation and livelihood, there is also a
                                                             Target/Output Indicators
training component, which focuses on values
formation to enhancement of technical skills such   •   No. of trees planted
as forest management.                               •   No. of hectares rehabilitated
                                                    •   % increase in water holding capacity of trees
                                                    •   No. of hectares watershed areas rehabilitated
                                                    •   No. of farmers trained
                                                    •   No. of enterprises developed
                                                    •   % increase in income
                                                    •   No. of buyer companies with GSC program
                                                    •   No. of companies with GSC program
                                                    •   No. of suppliers reached thru the program
                                                    •   % reduction in resource consumption (buyer and supplier)
                                                                                                                   11
Business and Health
                                                                          The Leaders for Health Program (LHP) is a four-
                                                                          year program of the Department of Health, Ateneo Graduate
                                                                          School of Business and Pfizer, Inc., which sends doctors to the
                                                                          country’s poorest communities to take charge and sustain their
                                                                          own health care delivery system. Aside from regular wages,
                                                                          LHP doctor is given the incentive of earning a master’s degree
                                                                          in community health. He also assists the municipality design a
                                                                          sustainable system for health.

                                                                          PBSP’s HIV/AIDS in the Workplace Program aims
                                                                          to assist the business sector to respond to HIV/AIDS as one of
                                                                          the emerging business concerns due to its huge impact to
                                                                          human resource. PBSP offers HIV/AIDS orientation sessions to
                                                                          companies, trainings for the development of the Peer Educators
                                                                          and Counselors (PECs) and technical assistance on setting up an
                                                                          HIV/AIDS in the Workplace Program and development of HIV/
                                                                          AIDS policy.

PBSP’s DOTS in the Workforce Program helps companies set up a TB control and prevention program following the DOTS
strategy. DOTS or Directly Observed Treatment, Short Course is the World Health Organization (WHO)-prescribed strategy for
ensuring proper diagnosis and cure of TB. PBSP offers orientations, trainings and technical assistance in formation of a DOTS Program
Management System.

PBSP through its Training and Consulting Unit is piloting a Responsible
    ,
Parenthood Program in the Workplace and Communities with                                        Business and Health
the following components - Family Planning (FP) Orientation, Developing a pool of FP          Target/Output Indicators
Educators in the Workplace, and Education – Information dissemination through
various channels (forums, media, schools, etc.).
                                                                                             • No. of municipalities with sustained
Kilusang Ligtas Malaria (KLM) Program: A Model                                                 local health plans
Pilipinas Shell Foundation, Inc. (PSFI) has embarked on a community health program
                                                                                             • No. of companies with Health in the
aimed at a sustainable effort to control and finally eradicate malaria. Shell partnered
with local communities to formulate a Malaria Control Plan that educates residents             Workplace programs
on how to eradicate malaria. Local action groups were formed and mobilized to                • No. of communities reached
raise awareness regarding the disease; training courses on case identification were
held; and equipment and supplies were provided.

12
Key Steps for Business to Support the MDGs



Step 1: Review the Business and MDG                          Step 4: Program Implementation
Strategic Action Points vis-a-vis CSR                        Companies can work closely with a PIP or as maybe
objectives or Vision-Mission-Goals-                          necessary with the local government units or other
                                                             sectors.
Objective (VMGO)
It is essential for a company to choose a program that is
aligned to its CSR objectives. For guidance, read on the
Business Framework for Action on page 4.
                                                             Step 5: Monitoring and Reporting
                                                             PBSP as the secretariat, will undertake monitoring and
                                                                  ,
                                                             reporting of companies that implement programs aligned
Step 2: Choose an MDG Program                                to the MDGs. A database will be developed to facilitate
                                                             this process using the indicators identified by each of the
a. A company may choose from the list of proposed            MDG Clusters. On page 14 is a tool for monitoring and
   MDG programs under the four Clusters: Poverty,            reporting that companies supporting the MDGs (through
   Education, Health and Environment for easy reference.     the MDG programs or otherwise) can use in reporting
   A Program Brief can be found on pages 8-12. The           their initiatives. Reports should be submitted every
   Business and MDG Investment Portfolio (see inserts)       second week of October to prepare for the Philippine
   also contains other relevant information such as:         Business and MDG Report at the end of the year.
   components, cost, program implementing partner
   (PIP), and measurement indicators.
                                                                      Work flow between Company and PIP
   Accomplish Statement of Interest Form found in the
   Business and MDG Investment Portfolio. Return signed
                                                                                     Company
   form to PBSP to facilitate the program implementation
   and for monitoring purposes.
                                                                       FUNDING                  REPORTING
b. A company may opt to initiate an MDG program that
   is aligned to the proposed priority programs.                                        PIP


                                                                      Work flow between the Company-PBSP
Step 3: Modes of Engagement                                                 (PBSP as Fund Manager)
As the Secretariat, PBSP will broker agreements on details
of implementation between the company and the PIP   .
                                                                                                          REPORTING
                                                                                     Company
                                                                        FUNDING




Companies may opt to designate PBSP as fund manager
(for programs not implemented by PBSP) in which case the
Foundation will extend necessary services. If a company                                PBSP
opts to work directly with the PIP PBSP will only be
                                  ,
involved in brokering agreements between two parties.                                   PIP


                                                                                                                           13
Business and the MDGs
            Tool for Monitoring and Reporting of Business Initiatives on the MDGs
Company Name
Name of Respondent
Position
Signature
Location of Business Operations
Telephone No.
Fax No.
Mobile No.
Email


Name of Program / Project

Brief Description of Program/Project
(including goals and objectives)

Strategy                                                                 Core Business
                                                                         Social Investment
                                                                         Engagement in Policy Advocacy
Program/Project Area of Focus                                            Poverty                         Health
                                                                         Education                       Environment

Year of Implementation and/or Duration
Program/Project Location (e.g. Community/School,
Municipality, Province, Region)

Program/Project Partners

Type & Number of Program Beneficiaries                                   Children and Youth              Farmers/Fisherfolks   LGUs
                                                                         Teachers/Administrators         Indigenous Peoples    School
                                                                         Out-of-school youth             Urban poor
                                                                         Micro & Small entrepreneurs
                                                                         Women
Amount of Corporate Investment
Success Indicator(s)* / Program Output or Outcome
as of reporting period
*See indicators on page 9-12. On-line database can be accessed at www.pbsp.org.ph in October 2005.

                                       For more information, please email to ceoforum_mdg@pbsp.org.ph
                                            Telephone No. 527-7741 to 48 loc. 106; Telefax: 527-3747
Directory of Program Implementing Partners

1   THE ATENEO GRADUATE                            Crimsonlogic started its operations on     4   KNOWLEDGE CHANNEL
    SCHOOL OF BUSINESS                             November 28, 2003 with the                     It was launched in 1999 to make
                                                   incorporation of a fully-owned                 quality, curriculum-based education
    (AGSB) Through its Health Unit,
                                                   marketing office, making it the ninth          available to all public schools
    AGSB is the driver of the Leaders for
                                                   overseas subsidiary to be set up under         through the medium of television.
    Health Program (LHP). It is a major
    instrument of the Ateneo de Manila             the Crimsonlogic Group of Companies.           The Knowledge Channel believes
    University in the pursuit of its mission                                                      that television can be an innovative
                                                   Contact: Leo Querubin,                         and cost-effective tool in providing
    and vision in the field of business
                                                   Country Manager                                better public school education. The
    management. Together with its
                                                   Unit 504, 5/F Net One Center,                  only all-education cable channel
    partners at the project sites, AGSB
                                                   Bonifacio Global City, Taguig                  offers high quality programs that aim
    delivers the capacity building
                                                   Tel. No. 8158946 / Fax No. 8158947 /           to raise math, science and other
    interventions of LHP as well as
                          ,
                                                   Email: leoquerubin@crimsonlogic.com            competencies of Filipino students in
    provide overall project
                                                                                                  areas that have access to cable TV
    implementation and monitoring.
                                               3   FIGARO FOUNDATION                              service or satellite dishes.
    Contact: Dr. Maria Eufemia Yap,                CORPORATION
    Director, Leaders for Health Program                                                          Contact: Rina Lopez-Bautista,
                                                   It is the social development partner
    Ateneo Graduate School of Business,                                                           President
                                                   of the Figaro Coffee Company, the
    Rockwell Center, Makati City                                                                  5/F Benpres Bldg., Meralco Ave. cor.
                                                   leading Filipino specialty coffee
    Tel. No. 8994589; 8997691                                                                     Exchange Road, Ortigas Center,
                                                   company in the country. The
    loc. 2210 / Fax No. 8985007 /                                                                 Pasig City
                                                   Foundation exists to inspire
                                                                                                  Tel. No. 9102033 / Fax No.
    Email: meyap@aps.ateneo.edu                    revitalization in the Philippine coffee
                                                                                                  9103187 /
                                                   industry to the end of providing a
                                                                                                  Email: rlopez@skycable.com
2   CRIMSONLOGIC                                   sustainable trade that improves the
                                                   quality of life of coffee farmers, their
    PHILIPPINES, INC.                                                                         5   PFIZER, INC.
                                                   families and the underprivileged
    Offers trusted and innovative                                                                 Pfizer was registered as a Philippine
                                                   who are also dependent on the
    solutions and services globally in key                                                        corporation in 1954. Living to its
    government and business sectors                coffee trade.
                                                                                                  commitment to the core value of
    such as trade and logistics, legal,                                                           community, Pfizer not only takes care
                                                   Contact: Pacita U. Juan, Director
    healthcare, insurance, taxation, social                                                       of its people, but also reaches out to
                                                   Suite 3A Classica I Condo, H.V. dela
    security and transportation. Today, it                                                        help many Filipinos gain better
                                                   Costa St., Salcedo Village, Makati City
    has offices in many parts of the                                                              access to good healthcare. Its
                                                   Tel. No. 8135836 / Fax No. 8190007 /
    world. In the Philippines,                                                                    corporate social responsibility
                                                   Website: www.savethebarako.org
                                                                                                  thrusts and groundbreaking
                                                                                                  partnership programs involve major




                                                                                                                                     15
stakeholders in government,              companies, implementing various                  and its partners implement
    medical community, patient groups,       poverty alleviation programs                     systematic programs to improve
    academe and industry.                    nationwide as an expression of the               the provision of basic education in
                                             corporate social responsibility of the           more than 150 municipalities in the
    Contact: Karen Villanueva,               business community.                              country. By engaging local
    Director for Corporate Affairs                                                            governments, socio-civic groups,
    23/F Ayala Life-FGU Center, Ayala        Contact: Gil T. Salazar,                         schools, teachers, parents and
    Avenue, Makati City                      Executive Director                               students, Synergeia’s programs
    Tel. No. 8643351; 8643655 /              PSDC Building, Magallanes cor. Real              serve as catalysts in mobilizing
    Fax No. 8643779                          Sts., Intramuros, Manila                         communities to recognize their
                                             Telephone No. 527-7741 to 51 / Fax               collective responsibility in
                                             No. 527-3743 / Email:                            improving basic education.
6   PHILIPPINE BUSINESS
                                             pbsp@pbsp.org.ph
    FOR THE ENVIRONMENT                                                                       Contact: Dr. Nene Guevara,
    (PBE)                                                                                     President & CEO
    PBE is a non-stock, non-profit
                                         8   PILIPINAS SHELL
                                                                                              Rm. 203 Ateneo Professional
    organization incorporated in             FOUNDATION, INC. (PSFI)                          Schools, Rockwell Center, Makati
    January 1992 to assist Philippine        PSFI was established on August 19,               T No. 898-2913/ Fax No. 898-2617/
                                                                                               el.
    business to address to its               1982 as a non-stock, non-profit                  Email: chingkel@synergeia.org.ph
    environmental issues and concerns        organization engaged in social
                                                                                              Website: www.synergeia.org.ph
    because they believe that the            development projects aimed to uplift
    business community has a unique          the quality of life in rural communities
    and important role in providing          in the Philippines. The Shell               10   YAKAP SA KALIKASAN
    solutions to the environmental           Companies in the Philippines set up a            TUNGO SA KAUNLARAN
    problems. Specifically, the key          seed fund for PSFI to become                     NG PILIPINAS, INC.
    roles of PBE are: environmental          sustainable in the long-term. Since              (YKKPI)
    information support,                     1982, the Foundation has helped more             YKKPI is a Filipino-owned,
    environmental advocacy, capacity         than 443,701 individuals from different          private, non-stock, non-profit
    builder, and linkage builder.            sectors.                                         organization that promotes
                                                                                              sustainable development as
    Contact: Lisa Antonio,                   Contact: Edgar Veron-Cruz,                       carved in the Philippine Agenda
    Executive Director                       Executive Director                               21 by partnering with
    G/F DAP Building, San Miguel             Shell House, 156 Valero St., Salcedo             government line agencies, non-
    Avenue, Ortigas, Pasig City              Village, Makati City                             government organizations,
    Tel. No. 6353670 / Fax No.               Tel. No. 816-6501 loc. 6815/                     corporate foundations, people’s
    6315714 /                                Fax. No. 816-6565                                organizations, the academe and
    Email: ctem@csi.com.ph                   Email: edgar.veroncruz@shell.com
                                                                                              other sectors of society.

7   PHILIPPINE BUSINESS FOR              9   SYNERGEIA FOUNDATION                             Contact: Sonny Martires,
    SOCIAL PROGRESS (PBSP)                   It is made up of a diverse group of              Executive Director
    PBSP is a corporate-led social           individuals and institutions that work on        Unit 9, 2nd Flr. Ordoveza Bldg. II,
    development foundation composed          programs together to improve the                 Sto. Domingo Bay, Laguna
    of more than 190 member                  quality of basic education. Synergeia            Tel. No. (049) 536-8385/
                                                                                              Email: yakap_kalikasan@yahoo.com

16
Why talk about business and poverty?
Poverty attacks the foundations for healthy business: an expanding customer base, a stable and safe environment, and a reliable,
healthy and efficient workforce. Endemic poverty stuns the growth of local enterprises and makes investment unattractive, as a result
ensnaring the poor in the trap of underemployment and lack of access to essential and enabling goods and services.

- Business and Poverty: Bridging the Gap, The Prince of Wales International Business Leaders Forum, 2002




                                                                 With the support of:




                                                    For more information, please contact:

                                           THE EXECUTIVE DIRECTOR
                                      Philippine Business for Social Progress
                                                          or
                                                  THE MANAGER
                    Philippine Business for Social Progress - Center for Corporate Citizenship
                                    PSDC Building, Magallanes corner Real Streets
                                         1002 Intramuros, Manila, Philippines
                                        Telephone Nos.: (632) 527-7741 to 48
                                         Fax Nos.: (632) 527-3747/ 527-3743
                                         Email: ceoforum_mdg@pbsp.org.ph
                                             Website: www.pbsp.org.ph

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Philippines Business and the Millenium Development Goals

  • 1.
  • 2. HOW TO USE Strategic Business Action to Achieve the Millennium Development Goals (MDGs) A Portfolio of Options This publication is a portfolio of options to help companies develop or align Corporate Social Responsibility (CSR) initiatives toward the Philippine Business and the MDGs agenda and help the country achieve its targets. It contains — 1 information on the programs identified as strategic by the various MDG clusters (composed of representatives from the government, business, NGO community and various funding agencies) 2 costs in adopting or supporting any of the programs 3 targets and measurement indicators 4 directory of program implementing partners and network organizations It is not the intention of this material to prescribe solutions but rather to provide choices for business should they support the MDGs. It is preferable for companies to engage in CSR programs that align with their CSR policy or Vision-Mission-Goals. Contents 1 What are the Millennium Development Goals (MDGs)? Why are the MDGs important to business? 2 How Business Developed the Agenda for Action? Business and MDG Core Team 3 Business and MDG CEO Advisory Committee 4 How Business Defined Agenda for Action? CEOs as MDG Champions 5 What are the Philippine MDG targets? 6 Strategic Action Points Per MDG Cluster 7 Concrete Programs to Work on Strategic Action Points 8 A Brief on Business and MDG Programs 13 Key Steps for Business to Support the MDGs 14 Tool for Monitoring and Reporting of Business Initiatives on the MDGs 15 Directory of Program Implementing Partners Publication funded by the United Nations (UN) in collaboration with the Philippine Government through the National Economic Development Authority (NEDA). The Philippine Business for Social Progress-Center for Corporate Citizenship (PBSP-CCC) was established to fulfill the Foundation’s vision of animating and enabling companies to practice corporate citizenship (CC). PBSP-CCC tests, evaluates, documents and promote leading-edge practices on the following CC areas or themes: (1) Social Investment, (2) Corporate-Community Partnerships, (3) Managing Workplace Concerns, and (4) Environmental Stewardship. Copyright  2005 by the Philippine Business for Social Progress All rights reserved. No portion of this document may be excerpted, reproduced, or copied without the permission of PBSP Any material used for presentation or . teaching purposes must give full acknowledgment to the Philippine Business for Social Progress. Design: PBSP-Foundation Affairs Unit
  • 3. quick facts What are the Millennium Development Goals (MDGs)? In September 2000, member states of the United Nations ratified the Millennium Development Goals (MDGs), adhering to eight specific targets and milestones in reducing extreme poverty and worst forms of human deprivation by 2015. 1 Eradicate Extreme Poverty and Hunger 2 Achieve Universal Access to Primary Education 3 Promote Gender Equality and Empower Women Millennium 4 Reduce Child Mortality Development 5 Improve Maternal Health Goals 6 Combat HIV/AIDS, Malaria and other Diseases 7 Ensure Environment Sustainability 8 Develop a Global Partnership for Development Why are the MDGs important to business? “Providing health services, nutrition, education, water, sanitation and so on will unleash poor people’s energies and encourage stronger societies and economies that can actively participate in the global economy. Supporting the Millennium Development Goals is therefore good for business.” Mark Malloch Brown Administrator, United Nations Development Programme “Business and Poverty: Bridging the gap,” The Prince of Wales International Business Leaders Forum, 2002 1
  • 4. quick facts How Business Developed the Agenda for Action? In January 2004, PBSP NEDA and UN took the initiative to organize a square-table discussion on the MDGs bringing business, , civil society, government and donor agencies together to assess the country’s performance, identify gaps in MDG attainment and pinpoint factors that hinder progress in target setting. The results — Organized the Business and MDG Advisory Committee, Core Team and Program Management Team as lead advocates Established MDG Clusters on Poverty, Education, Health and Environment Identified strategic action points and programs for business support Business and MDG Core Team Cecile Alcantara, Executive Director, Coca-Cola Foundation, Inc. Lisa Antonio, Executive Director, Philippine Business for the Environment Rina Lopez-Bautista, President, Knowledge Channel Foundation Kenneth Hartigan-Go, Executive Director, Zuellig Foundation Milwida Guevara, President & CEO, Synergeia Foundation, Inc. David Laurel, Manager for Corporate Affairs, Nestlé Philippines Rosauro Luntayao, Executive Director, Roxas Gargollo Foundation Guillermo Luz, Executive Director, Makati Business Club PBSP Program Management Team Juan Miguel Luz, Undersecretary, Department of Education Gil T. Salazar, Executive Director Chito Macapagal, Director for Corporate Development, Unilever Philippines Ramon R. Derige, Deputy Executive Director Dario Pagcaliwagan, Executive Director, Lopez Group Foundation, Inc. Mary Ann B. Geronimo, Manager, Zarah Perez, Foundation Officer, Figaro Foundation Company, Inc. Center for Corporate Citizenship Leo Querubin, Country Manager, Crimsonlogic, Inc. Caroline Grace M. Pedragosa, Marissa Camacho-Reyes, President,Philippine Center for Population Senior Program Officer, Center for and Development Corporate Citizenship Rose Rivera, Country Health Adviser, Pilipinas Shell Petroleum Corporation Jocyl T. Gobres, Program Officer, Karen Villanueva, Director for Corporate Affairs, Pfizer Philippines Center for Corporate Citizenship 2
  • 5. quick facts Business and MDG CEO Advisory Committee Co-Chairs: Manuel V. Pangilinan, Chair, PLDT & PBSP Washington Sycip, Founder, SGV & Co. Lead Convenor: Pedro E. Roxas, Chair, CADP Group Corp. CEO Champions: Howard D. Belton, Chair and CEO, Unilever Philippines; PBSP Trustee; Chair, Business and Environment Edgar O. Chua, Country Chairman, Pilipinas Shell Petroleum Corporation; PBSP Trustee; Chair, Business and Health Simon R. Paterno, Country Manager and Managing Director, Credit Suisse First Boston HK. Ltd.; Chair, Business and Education Ramon R. del Rosario, Jr., President, Philippine Investment Management Consultants, Inc.; PBSP Trustee; Chair, Business and Poverty Members: Felipe Alfonso, Board of Trustee, Lopez Group of Companies Rey Gerardo Bacarro, President & Country Manager, Pfizer Philippines Jose Antonio Banson, Chair and CEO, Monark Equipment Corp. Amb. Peter Beckingham, Ambassador, British Embassy Deborah Landey, Resident Representative, United Nations Oscar Lopez, CEO, First Philippine Holdings Corporation Sergio Ortiz-Luis, Chair, Philippine Chamber of Commerce and Industry Sec. Romulo Neri, Director General, National Economic and Development Authority Ricardo Pascua, Co-Chair, Bishops Businessmen Conference Ricardo Romulo, Chair, Makati Business Club Sec. Corazon Juliano-Soliman, Secretary, Department of Social Welfare and Development Robin Sy, Chair, Federation of Filipino Chinese Chamber of Commerce and Industry Miguel Varela, Chair, Employers Confederation of the Philippines 3
  • 6. How Business Defined Agenda for Action The Business and MDG Advisory Committee and Core Team defined its strategy using the Business Framework for Action developed by the Prince of Wales International Business Leaders Forum (IBLF). Using this framework, companies have the option to help the achievement of the MDGs through: 1. Core Business – this is when business specifically look into their Policy Advocacy internal operation to create maximum business value to the community; 2. Social Investment – this is when companies use profits, employee Social Investment competencies/expertise, products, advertising and its influence to Core Business advance and promote social agenda; and 3. Policy Advocacy – this is when companies influence key policy issues and take the leadership in catalyzing discourses affecting business and society with different stakeholders in development. CEOs as MDG MDG Cluster CEO Champion Champions Overall MDG MR. PEDRO E. ROXAS Lead Convenor Chair The CEO Champions are CADP Group Corp. the prime movers to Poverty Cluster MR. RAMON R. DEL ROSARIO, JR. intensify the Business and President MDG campaign. They Philippine Investment Management Consultants, Inc. provide leadership and Education MR. SIMON R. PATERNO direction in creating Cluster Country Manager & Managing Director Credit Suisse First Boston HK Ltd. alliances among business President, Management Association of the Philippines leaders and in building a Health Cluster MR. EDGAR O. CHUA critical mass of support Country Chairman from the general business Pilipinas Shell Petroleum Corporation sector. Environment MR. HOWARD D. BELTON Cluster Chair and CEO Unilever Philippines
  • 7. What are the Philippine MDG targets? Clusters Goals Philippine Targets Business and 1 Eradicate Extreme Poverty Halve proportion of families below subsistence Poverty and Hunger threshold of 20.4% of total families to 10.5% Halve the proportion of malnourished children from 9.8% to 4.9% Business and 2 Achieve Universal Access to Achieve universal access to primary education Education Primary Education from 90.05% to 100% 3 Promote Gender Equality Eliminate gender disparity in primary education and Empower Women by 100% from 95.8% and in secondary education by 100% Business and 4 Reduce Child Mortality Reduce children under-five mortality rate from Health 80 to 26.7 per 1,000 children 5 Improve Maternal Health Reduce maternal mortality rate from 209 to 52.2 per 100,000 live births Increase access to reproductive health (RH) services to 60 percent by 2005, 80 percent by 2010, and 100 percent by 2015 6 Combat HIV/AIDS, Malaria and other Diseases Business and 7 Ensure Environment Sustainability Increase proportion of households with access Environment to safe drinking water from 73.7% to 86.8% 8 Develop a Global Partnership for Cushion the impact of globalization on local Development producers. Particularly look into market volatility in foreign exchange Ensure that globalization positively impacts on the people 5
  • 8. Strategic Action Points Per MDG Cluster Core Business Social Investment Policy Advocacy BUSINESS AND POVERTY Generate employment Develop and support social enterprises Advocate tax incentives for start- up businesses Support to Small, Medium and Micro Institutionalize and maximize employee Popularize and put into action the enterprises engagement UN report on Unleashing Entrepreneurship Popularize food fortification and Adopt a health and nutrition program at Advocate nutrition education nutrition program in the workplace the community level through mass media BUSINESS AND EDUCATION Utilize corporate brands to educate Support direct school improvement Advance gender issues via media campaign Invest in systems improvement Invest in systems improvement Support capability building Support capability building BUSINESS AND HEALT H Invest in effective & sustainable Invest in strengthening local health Use advertising to advocate for reproductive health program service delivery system population management messages Mainstream HIV/AIDS, TB & malaria Promote health policies in the programs in the workplace workplace BUSINESS AND ENVIRONMENT Adopt sustainable production and Adopting and investing in biodiversity Intensify environmental education consumption action programs Promote and support sustainable water utilization Invest in slum area development Invest in creation of model communities in new areas of operation
  • 9. Concrete Programs To Work on Strategic Action Points To scale up business support – this is the main challenge in achieving the MDG targets and to realize this, the Core Group identified collective programs for Business to support or adopt. This is in partnership with a network of program implementing partners. Such focus is expected to generate greater impact towards the achievement of MDGs. Program Implementing MDG Cluster Business and MDG Programs Partners (PIP) Business and • Area Resource Management (ARM) PBSP-Operations Group Poverty Program • Small and Medium Enterprise Credit PBSP-SMEC Unit Program (SMEC) • Corporate Volunteers for Enterprise Development (CVED) • Social Entrepreneurship Program Figaro, Nestlé, PBSP-Operations Group Business and • Reading Program (school-based) Synergeia Foundation Education • Books on Air Knowledge Channel Foundation • Cable-A-School Program • Education Portal for Matching and Crimsonlogic, PBSP-IT Monitoring Committee Business and • Responsible Parenthood Program Philippine Center for Population Health and Development, PBSP-Training & Consulting Group • Health in the Workplace Program - Shell Foundation, PBSP-Training & Support to HIV/AIDS, TB and Malaria Consulting Group • Leaders for Health Program Department of Health, Ateneo Graduate School of Business, Pfizer Business and • Water for Life for Metro Manila and Yakap sa Kalikasan Environment South Luzon Provinces • Sustainable Consumption and Philippine Business for the Production Environment, PBSP 7
  • 10. Business and A Brief on MDG Programs
  • 11. Business and Poverty The Area Resource Management (ARM) Program is a participatory and integrated approach to poverty reduction and area development. It organizes poor communities and helps them gain access to livelihood, basic infrastructure and social services, new skills and technologies, credit and markets. It is being implemented in 275 barangays of 72 municipalities covering 10 provinces nationwide. Companies can adopt ARM in their respective areas of operations. The Social Entrepreneurship Program was conceptualized to make sources of funds immediately available to fund MDG projects and ensure its sustainability. A Socio-Entrepreneurial Venture (SEV) can be characterized by the following: any ongoing or start-up business which makes sources of funds immediately available to sustain MDG projects; sources of funds for direct use on projects are not dependent on livelihood projects, donations, sponsorships, fund-raising campaigns that are ‘optional’ and irregular; availability of funds is continuous; success of SEV is not dependent on operations of CSR projects; sources of funds from SEV may be allocated for multiple projects. Business and Poverty The Small and Medium Enterprise Credit (SMEC) Program provides micro small and medium enterprises in the countryside access to medium and long- Target/Output Indicators term credit, leading over time, to an increase in productivity, employment and income. SMEC embraces the idea that assistance to the Micro and SMEs is an • No. of poor households reached effective and viable method of increasing employment and incomes especially in the • % increase in income country’s rural areas. • No. of jobs generated or enterprises developed The Corporate Volunteers for Enterprise Development (CVED) • No. of water systems built Program extends business advisory services to strengthen micro and small • No. of households with access to enterprises (MSEs) with the help of volunteer business advisers. CVED engages potable water individuals, either employees from the business sector, the academe or retired • No. of children reached for professionals, to volunteer their time and expertise to guide and assist MSEs in feeding program addressing a specific business need or improving a certain aspect of their businesses. • No. of houses built • No. of farmers trained 9
  • 12. Business and Education In support of the Department of Education’s (DepEd) goal of “Making every Filipino child a reader,” the following support programs were identified: The Synergeia Reading Program: Lead Me to a New World, Teach Me How To Read (School-based) In partnership with local governments, parents, Department of Education (DEPED), the business sector and the community, Synergeia implements a Reading Proficiency Program that addresses the problem of very poor reading skills of children at their roots. The goal is to make every elementary school children starting from grade one, an independent reader in English. Books on Air is a series of 15-minute TV programs on recommended books for Grades 1 to 3, where one book will be featured in each program. Knowledge Channel will be producing the series as a material that can also be used on its Cable- A-School Program. Through the Cable-A-School Program, companies can partner with Knowledge Channel to provide elementary and secondary public school students access to quality learning materials through cable television. Package includes installation of cable TV or a satellite dish in the public school, installation of one 29" TV set, principal orientation, teacher training, and calendar guides. Business and Education Target/Output Indicators • % increase in reading comprehension • No. of teachers trained • No. of administrators trained • No. of parents trained on teaching reading • No. of local school boards trained • No. of schools reached
  • 13. Business and Environment The Supply Chain Partnerships for Environmental Management and Pollution Prevention Program aims to set high environmental standards on the efficient use of water, energy and raw materials as well as proper waste management. The program also supports Small and Medium Enterprises (SMEs) in implementing good environmental practices. The Water for Life for Metro Manila and Southern Luzon provinces Program aims to ensure supply and access to clean water for Metro Manila and nearby provinces; restore biodiversity and maintain ecological balance in the 5 watershed areas; and provide livelihood and income opportunities for the communities in a manner that is culturally acceptable, appropriate, environment-friendly and Business and Environment economically sustainable. Aside from reforestation and livelihood, there is also a Target/Output Indicators training component, which focuses on values formation to enhancement of technical skills such • No. of trees planted as forest management. • No. of hectares rehabilitated • % increase in water holding capacity of trees • No. of hectares watershed areas rehabilitated • No. of farmers trained • No. of enterprises developed • % increase in income • No. of buyer companies with GSC program • No. of companies with GSC program • No. of suppliers reached thru the program • % reduction in resource consumption (buyer and supplier) 11
  • 14. Business and Health The Leaders for Health Program (LHP) is a four- year program of the Department of Health, Ateneo Graduate School of Business and Pfizer, Inc., which sends doctors to the country’s poorest communities to take charge and sustain their own health care delivery system. Aside from regular wages, LHP doctor is given the incentive of earning a master’s degree in community health. He also assists the municipality design a sustainable system for health. PBSP’s HIV/AIDS in the Workplace Program aims to assist the business sector to respond to HIV/AIDS as one of the emerging business concerns due to its huge impact to human resource. PBSP offers HIV/AIDS orientation sessions to companies, trainings for the development of the Peer Educators and Counselors (PECs) and technical assistance on setting up an HIV/AIDS in the Workplace Program and development of HIV/ AIDS policy. PBSP’s DOTS in the Workforce Program helps companies set up a TB control and prevention program following the DOTS strategy. DOTS or Directly Observed Treatment, Short Course is the World Health Organization (WHO)-prescribed strategy for ensuring proper diagnosis and cure of TB. PBSP offers orientations, trainings and technical assistance in formation of a DOTS Program Management System. PBSP through its Training and Consulting Unit is piloting a Responsible , Parenthood Program in the Workplace and Communities with Business and Health the following components - Family Planning (FP) Orientation, Developing a pool of FP Target/Output Indicators Educators in the Workplace, and Education – Information dissemination through various channels (forums, media, schools, etc.). • No. of municipalities with sustained Kilusang Ligtas Malaria (KLM) Program: A Model local health plans Pilipinas Shell Foundation, Inc. (PSFI) has embarked on a community health program • No. of companies with Health in the aimed at a sustainable effort to control and finally eradicate malaria. Shell partnered with local communities to formulate a Malaria Control Plan that educates residents Workplace programs on how to eradicate malaria. Local action groups were formed and mobilized to • No. of communities reached raise awareness regarding the disease; training courses on case identification were held; and equipment and supplies were provided. 12
  • 15. Key Steps for Business to Support the MDGs Step 1: Review the Business and MDG Step 4: Program Implementation Strategic Action Points vis-a-vis CSR Companies can work closely with a PIP or as maybe objectives or Vision-Mission-Goals- necessary with the local government units or other sectors. Objective (VMGO) It is essential for a company to choose a program that is aligned to its CSR objectives. For guidance, read on the Business Framework for Action on page 4. Step 5: Monitoring and Reporting PBSP as the secretariat, will undertake monitoring and , reporting of companies that implement programs aligned Step 2: Choose an MDG Program to the MDGs. A database will be developed to facilitate this process using the indicators identified by each of the a. A company may choose from the list of proposed MDG Clusters. On page 14 is a tool for monitoring and MDG programs under the four Clusters: Poverty, reporting that companies supporting the MDGs (through Education, Health and Environment for easy reference. the MDG programs or otherwise) can use in reporting A Program Brief can be found on pages 8-12. The their initiatives. Reports should be submitted every Business and MDG Investment Portfolio (see inserts) second week of October to prepare for the Philippine also contains other relevant information such as: Business and MDG Report at the end of the year. components, cost, program implementing partner (PIP), and measurement indicators. Work flow between Company and PIP Accomplish Statement of Interest Form found in the Business and MDG Investment Portfolio. Return signed Company form to PBSP to facilitate the program implementation and for monitoring purposes. FUNDING REPORTING b. A company may opt to initiate an MDG program that is aligned to the proposed priority programs. PIP Work flow between the Company-PBSP Step 3: Modes of Engagement (PBSP as Fund Manager) As the Secretariat, PBSP will broker agreements on details of implementation between the company and the PIP . REPORTING Company FUNDING Companies may opt to designate PBSP as fund manager (for programs not implemented by PBSP) in which case the Foundation will extend necessary services. If a company PBSP opts to work directly with the PIP PBSP will only be , involved in brokering agreements between two parties. PIP 13
  • 16. Business and the MDGs Tool for Monitoring and Reporting of Business Initiatives on the MDGs Company Name Name of Respondent Position Signature Location of Business Operations Telephone No. Fax No. Mobile No. Email Name of Program / Project Brief Description of Program/Project (including goals and objectives) Strategy Core Business Social Investment Engagement in Policy Advocacy Program/Project Area of Focus Poverty Health Education Environment Year of Implementation and/or Duration Program/Project Location (e.g. Community/School, Municipality, Province, Region) Program/Project Partners Type & Number of Program Beneficiaries Children and Youth Farmers/Fisherfolks LGUs Teachers/Administrators Indigenous Peoples School Out-of-school youth Urban poor Micro & Small entrepreneurs Women Amount of Corporate Investment Success Indicator(s)* / Program Output or Outcome as of reporting period *See indicators on page 9-12. On-line database can be accessed at www.pbsp.org.ph in October 2005. For more information, please email to ceoforum_mdg@pbsp.org.ph Telephone No. 527-7741 to 48 loc. 106; Telefax: 527-3747
  • 17. Directory of Program Implementing Partners 1 THE ATENEO GRADUATE Crimsonlogic started its operations on 4 KNOWLEDGE CHANNEL SCHOOL OF BUSINESS November 28, 2003 with the It was launched in 1999 to make incorporation of a fully-owned quality, curriculum-based education (AGSB) Through its Health Unit, marketing office, making it the ninth available to all public schools AGSB is the driver of the Leaders for overseas subsidiary to be set up under through the medium of television. Health Program (LHP). It is a major instrument of the Ateneo de Manila the Crimsonlogic Group of Companies. The Knowledge Channel believes University in the pursuit of its mission that television can be an innovative Contact: Leo Querubin, and cost-effective tool in providing and vision in the field of business Country Manager better public school education. The management. Together with its Unit 504, 5/F Net One Center, only all-education cable channel partners at the project sites, AGSB Bonifacio Global City, Taguig offers high quality programs that aim delivers the capacity building Tel. No. 8158946 / Fax No. 8158947 / to raise math, science and other interventions of LHP as well as , Email: leoquerubin@crimsonlogic.com competencies of Filipino students in provide overall project areas that have access to cable TV implementation and monitoring. 3 FIGARO FOUNDATION service or satellite dishes. Contact: Dr. Maria Eufemia Yap, CORPORATION Director, Leaders for Health Program Contact: Rina Lopez-Bautista, It is the social development partner Ateneo Graduate School of Business, President of the Figaro Coffee Company, the Rockwell Center, Makati City 5/F Benpres Bldg., Meralco Ave. cor. leading Filipino specialty coffee Tel. No. 8994589; 8997691 Exchange Road, Ortigas Center, company in the country. The loc. 2210 / Fax No. 8985007 / Pasig City Foundation exists to inspire Tel. No. 9102033 / Fax No. Email: meyap@aps.ateneo.edu revitalization in the Philippine coffee 9103187 / industry to the end of providing a Email: rlopez@skycable.com 2 CRIMSONLOGIC sustainable trade that improves the quality of life of coffee farmers, their PHILIPPINES, INC. 5 PFIZER, INC. families and the underprivileged Offers trusted and innovative Pfizer was registered as a Philippine who are also dependent on the solutions and services globally in key corporation in 1954. Living to its government and business sectors coffee trade. commitment to the core value of such as trade and logistics, legal, community, Pfizer not only takes care Contact: Pacita U. Juan, Director healthcare, insurance, taxation, social of its people, but also reaches out to Suite 3A Classica I Condo, H.V. dela security and transportation. Today, it help many Filipinos gain better Costa St., Salcedo Village, Makati City has offices in many parts of the access to good healthcare. Its Tel. No. 8135836 / Fax No. 8190007 / world. In the Philippines, corporate social responsibility Website: www.savethebarako.org thrusts and groundbreaking partnership programs involve major 15
  • 18. stakeholders in government, companies, implementing various and its partners implement medical community, patient groups, poverty alleviation programs systematic programs to improve academe and industry. nationwide as an expression of the the provision of basic education in corporate social responsibility of the more than 150 municipalities in the Contact: Karen Villanueva, business community. country. By engaging local Director for Corporate Affairs governments, socio-civic groups, 23/F Ayala Life-FGU Center, Ayala Contact: Gil T. Salazar, schools, teachers, parents and Avenue, Makati City Executive Director students, Synergeia’s programs Tel. No. 8643351; 8643655 / PSDC Building, Magallanes cor. Real serve as catalysts in mobilizing Fax No. 8643779 Sts., Intramuros, Manila communities to recognize their Telephone No. 527-7741 to 51 / Fax collective responsibility in No. 527-3743 / Email: improving basic education. 6 PHILIPPINE BUSINESS pbsp@pbsp.org.ph FOR THE ENVIRONMENT Contact: Dr. Nene Guevara, (PBE) President & CEO PBE is a non-stock, non-profit 8 PILIPINAS SHELL Rm. 203 Ateneo Professional organization incorporated in FOUNDATION, INC. (PSFI) Schools, Rockwell Center, Makati January 1992 to assist Philippine PSFI was established on August 19, T No. 898-2913/ Fax No. 898-2617/ el. business to address to its 1982 as a non-stock, non-profit Email: chingkel@synergeia.org.ph environmental issues and concerns organization engaged in social Website: www.synergeia.org.ph because they believe that the development projects aimed to uplift business community has a unique the quality of life in rural communities and important role in providing in the Philippines. The Shell 10 YAKAP SA KALIKASAN solutions to the environmental Companies in the Philippines set up a TUNGO SA KAUNLARAN problems. Specifically, the key seed fund for PSFI to become NG PILIPINAS, INC. roles of PBE are: environmental sustainable in the long-term. Since (YKKPI) information support, 1982, the Foundation has helped more YKKPI is a Filipino-owned, environmental advocacy, capacity than 443,701 individuals from different private, non-stock, non-profit builder, and linkage builder. sectors. organization that promotes sustainable development as Contact: Lisa Antonio, Contact: Edgar Veron-Cruz, carved in the Philippine Agenda Executive Director Executive Director 21 by partnering with G/F DAP Building, San Miguel Shell House, 156 Valero St., Salcedo government line agencies, non- Avenue, Ortigas, Pasig City Village, Makati City government organizations, Tel. No. 6353670 / Fax No. Tel. No. 816-6501 loc. 6815/ corporate foundations, people’s 6315714 / Fax. No. 816-6565 organizations, the academe and Email: ctem@csi.com.ph Email: edgar.veroncruz@shell.com other sectors of society. 7 PHILIPPINE BUSINESS FOR 9 SYNERGEIA FOUNDATION Contact: Sonny Martires, SOCIAL PROGRESS (PBSP) It is made up of a diverse group of Executive Director PBSP is a corporate-led social individuals and institutions that work on Unit 9, 2nd Flr. Ordoveza Bldg. II, development foundation composed programs together to improve the Sto. Domingo Bay, Laguna of more than 190 member quality of basic education. Synergeia Tel. No. (049) 536-8385/ Email: yakap_kalikasan@yahoo.com 16
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  • 20. Why talk about business and poverty? Poverty attacks the foundations for healthy business: an expanding customer base, a stable and safe environment, and a reliable, healthy and efficient workforce. Endemic poverty stuns the growth of local enterprises and makes investment unattractive, as a result ensnaring the poor in the trap of underemployment and lack of access to essential and enabling goods and services. - Business and Poverty: Bridging the Gap, The Prince of Wales International Business Leaders Forum, 2002 With the support of: For more information, please contact: THE EXECUTIVE DIRECTOR Philippine Business for Social Progress or THE MANAGER Philippine Business for Social Progress - Center for Corporate Citizenship PSDC Building, Magallanes corner Real Streets 1002 Intramuros, Manila, Philippines Telephone Nos.: (632) 527-7741 to 48 Fax Nos.: (632) 527-3747/ 527-3743 Email: ceoforum_mdg@pbsp.org.ph Website: www.pbsp.org.ph