The document summarizes the results of a market research study conducted on cosmetics and male grooming among students. The study aimed to understand students' buying behavior, identify market segments, and determine if students are willing to pay more for product improvements. The research involved a survey of 60 students, mostly male. The results showed that females are more likely to use and buy cosmetics. Students were segmented based on gender, purchase frequency, income levels, and other factors. Most students wanted changes to products like improved quality and packaging and said they would pay more. The researchers recommended targeting different segments accordingly.

1. MARKETING RESEARCH ON COSMETICS & MALE GROOMING

5. ....mix documentWe are conducting a survey about cosmetics and would like to know your views and opinion1.doc QUESTIONNAIRE

7. DATA ANALYSING

8. SAMPLES WHO USE OR BUY COSMETICS Female 41 15 3 1 93% 7% 93% 7%

9. FREQUENCY SHOWING PURCHASE OR USAGE OF COSMETICS MALE FEMALE 17 10 10 7 6 3 3 4 38% 23% 16% 23% 38% 19% 19% 24%

10. SOURCE OF PURCHASE MALE FEMALE 7 21 14 2 1 9 6 1 16% 66 32 5% 6% 56% 38%

11. SAMPLES WHO HAVE USED INTERNET AS A SOURCE OF PURCHASE MALE FEMALE 4 40 1 15 9% 91% 6% 94%

12. SOURCES OF INFORMATION FEMALE MALE 12 2 2 1 1 28 1 12 2 2% 64% 1% 27% 6% 75% 12.5% 12.5%

13. NEWSPAPER MOST FREQUENTLY READ MALE FEMALE 30 6 4 2 2 12 2 2 68% 14% 9% 4.5% 4.5% 75% 12.5% 12.5%

14. TIME SPENT ON LISTENING TO COMMERCIAL RADIO STATION FEMALE 5 5 16 5 6 12 6 6 3 1 Male

15. TIME OF DAY WHEN SAMPLES VIEW TELEVISION MOST FREQUENTLY MALE FEMALE 9 7 6 2 15 15 6

16. RANGE OF POCKETMONEY OF SAMPLES MALE FEMALE 16 20 8 8 6 2

17. PROPORTION OF INCOME SPENT ON COSMETICS MALE FEMALE 38 4 2 12 4

18. SAMPLES WHO WANT A CHANGE IN PRODUCT MALE FEMALE 35 9 13 3 80% 20% 81% 19%

19. TYPES OF CHANGES PREFERED BY SAMPLES MALE FEMALE 3 17 15 7 2 3 8 3 2

20. SAMPLES WHO ARE READY TO PAY FOR CHANGES IN PRODUCT MALE FEMALE 3 34 7 2 14

21. PERCENTAGE OF INCOME THAT SAMPLES ARE READY TO PAY FOR CHANGES MALE FEMALE 5 29 8 2 2 12 1 1

23. RESULT OF THE HYPOTHESIS TRUE 4 TH HYPOTHESIS TRUE 3 rd HYPOTHESIS TRUE 2 nd HYPOTHESIS TRUE 1 ST HYPOTHESIS TRUE/ NOT TRUE HYPOTHESIS

24. GRAPHICAL REPRESENTATION OF BUYING FREQUENCY & INCOME LEVELS

26. GRAPHICAL REPRESENTATION OF INCOME LEVEL AND AMOUNT SPEND 1= >5000 2= 5000 -10000 3=<10000

29. RECOMMENDATIONS

34. Channels of Advertisement The Company should advertise through these sources continously at the specific time given above as these sources are followed by consumers mostly. An Hour app. An hour app. Radio Prime Time Noon, Prime time & Evening Tv Times of India Times of India News paper Female Male Source of Advertise