1. Ready, Set, Launch!
Researching, Networking, and Negotiating your way to your
Dream Job!
Presented by Kate Williams, Anderson Career Services
Career Development Facilitator
2. Introduction
Background: Educational Technology Industry
2 years recruiting experience in technology field
Current position at UNM for 2 years
Passion for social media responsible use and professional
branding
3. Session Overview
Job searching is all about communicating your professional
brand across a variety of platforms
Networking: communicate your brand and work smarter to
create a “board of directors” for your job search
Job Market research: know yourself, your brand, and your
industry to prep across a number of job search aspects
Salary negotiation: value your brand and work to get what your
brand is worth!
4. Networking: Communicate
Your Brand
Networking is about teaching and learning, NOT monopolizing!
Take time to reflect:
What do you do that IMPACTS your organization?
What skills/qualities/attributes make you a top performer in
your field (can be academic)?
How would you QUANTIFY your success?
At the core, why do you do what you do?
Construct your message, then communicate
5. Networking: 30-second
commercial
I am a _______________________
Who works in/to/for ____________________
I would like to ___________________
Can we follow up by_____________________?
REMEMBER!
• Communicate the core of what you are about
• Leave the person with an ACTIONABLE next step
6. Network for your personality
Extraverts and introverts can both network effectively!
• Extraverts: encourage others to speak first. Pretend you will
be quizzed on the information later!
• Introverts: observe an extravert. Come prepared with
questions. Take a little time—it’s ok!
7. Network smarter, not harder!
• Choose events strategically—you don’t HAVE to know
everyone in town
• Professional organizations
• Speaker series
• Chamber of Commerce meetings
• New Mexico Business Weekly events
• Professors who have worked in your industry
REMEMBER! The more people know about what you are looking
for, the better able they are to help you reach your goal
8. Informational Interviews
• Great way to expand your network AND gain insight
• 20-30 minutes with an industry professional
• Includes questions about career path, advice, day in the life
• Send a thank you note and connect on Linked In (if
appropriate)
9. Social Media Networking
• Linked In: The Virtual Handshake
• Use Advanced People search to connect with fellow alumni in
your field or your desired field
• Join Groups in your profession and ask questions, provide
content—recruiters will look at this!
• Follow Companies you are interested in
• Use linkedin.com/studentjobs to find entry-to-mid level
positions across the country
• Identify targets for informational interviews or mentoring
11. Other Online Job Search Tools
• Lobo Career Connection
• New Mexico Business Weekly
• Monster/Simply Hired, etc.
• NM Net Links
• Linked In
REMEMBER: The best approach to your job search will be a
combination of online and offline!
12. Job Market Research
• Why?
Gain understanding of job prospects, growth, salary, good places
to relocate
• How?
Wide array of resources: industry professionals, O*Net, Bureau
of Labor Statistics, state and local employment agencies, news
outlets
13. Job Market Research
• Integrate into:
• Resume
• Linked In
• Interview prep
• Networking research
• Great for people transitioning to a new location!
• Great for salary negotiation
14. Job Market Research—Linked
In Groups
• Connect with industry professionals—join groups in your
professional field and find a mentor
• Connect with professors to discuss
• Find articles and news relating to trends in your field
15. Show Me the Money! Salary
Negotiations!
Common Fears and Questions
• Am I asking for enough? Not enough? Too much?
• What if they press me during an interview?
• How willing am I to negotiate?
• Do I really know my own worth?
16. Salary Negotiations
Tips to Be Prepared
Research the position on O*Net
Research trends on Bureau of Labor Statistics
Review the salary range on the job description, if provided
(federal jobs often will provide this)
Talk to industry contacts
Assess your level of knowledge and experience
Factor in geographic region
Know what you need to make to cover your costs
17. Salary Negotiations: What Ifs
What if….they ask me for a number during an interview?
What if….they won’t say a number first?
What if…the number I ask for is too high?
What if…I am not sure how to figure out how much I’m worth?
What if…I can’t get the number I want right now?
18. Conclusions and Next Steps
This content is part of the broader matrix of job search—meet
with a CDF soon to discuss how it fits in with your goals
UNM Career Services Main: career.unm.edu
Anderson Career Services: jobs.mgt.unm.edu
Find us on Linked In and Facebook!
Questions?