Credit card brands are one social bunch as they compete for the hearts and wallets of billions of consumers world wide. In this report, we look at how Amex, Visa, MasterCard, Capital One, Diner's Club and Ink From Chase compete to outsocialize one another

1. US Credit Card Brands
A Social Media Performance Report

2. THE
SOCIAL MEDIA
BENCHMARKING
COMPANY
FOR BRANDS
We monitor and analyze the daily activity on the social media
outposts of over 10,000 brands in 33 sectors across
Facebook, Twitter, YouTube and Pinterest.
Our clients use Unmetric to analyze competitors, benchmark
their performance, and compete intelligently

3. FACEBOOK
ANALYSIS
Time Period: March– April, 2013

4. Facebook Unmetric Score
74
60 59
57
46
41
0
10
20
30
40
50
60
70
80
Visa MasterCard American
Express
Capital One Diner's Club Ink from
Chase
The Unmetric Score is the first ever sector aware social media benchmark score that
blends various qualitative and quantitative metrics to rank your brand against your competitors.

5. Fan Base
2,894,389
2,705,099
1,713,942
1,477,544
198,646 195,472
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
Capital One American
Express
MasterCard Visa Diner's Club Ink from
Chase

6. Fan Growth Rate
10.90%
170.54%
28.57%
16.40%
12.03%
-0.12% -0.80%
-20.00%
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
140.00%
160.00%
180.00%
Sector
Average
Diner's Club Visa Ink from
Chase
MasterCard American
Express
Capital One

7. People Talking About This (% of Fans)
1.98%
13.10%
7.10%
5.40%
2.30%
0.19% 0.12%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%

8. Number of Posts
163
65
53 51 51
10
0
20
40
60
80
100
120
140
160
180
Diner's Club MasterCard Capital One American
Express
Ink from
Chase
Visa

9. Engagement Score
The Engagement Score is calculated based on the number of Likes, Comments, Shares and
estimated impressions each post gets.
168
1,654
383
24 7 6 5
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
Sector
Average
Visa Ink from
Chase
MasterCard Diner's
Club
American
Express
Capital One

10. Content Strategy
0
10
20
30
40
50
60
70
80
90
100
0
10
20
30
40
50
60
EngagementScore
NumberofPosts
Number of Posts Engagement

11. Most Engaging Posts

12. Replies & Average Response Time
31
4
0
5
10
15
20
25
30
35
MasterCard Diner's Club
Replies
23:32
17:31
MasterCard
Diner's Club
Average Response Time (HH:MM)

13. TWITTER
ANALYSIS
Time Period: March – April, 2013

14. Twitter Unmetric Score
73
47
37 36
0
10
20
30
40
50
60
70
80
American Express Capital One Visa MasterCard

15. Follower Base
626,117
74,855
52,584 40,087
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
American Express Capital One Visa MasterCard

16. Follower Growth Rate
14.76%
152.00%
9.80% 9.40%
-0.03%
-20.00%
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
140.00%
160.00%
Sector average Visa Capital One MasterCard American
Express

17. 14
27
18
6 6
0
5
10
15
20
25
30
Sector average Capital One American
Express
Visa MasterCard
Tweets/ Day

18. 529
223
197
32
0
100
200
300
400
500
600
American Express Capital One Visa MasterCard
Number of Replies

19. Average Response Time
HH:MM
58:16
12:07
6:22
2:06
8:03
0:00:00 12:00:00 24:00:00 36:00:00 48:00:00 60:00:00 72:00:00
Visa
MasterCard
Capital One
American Express
Sector Average

20. Customer Support Accounts
Brand @AskAmex @AskCapitalOne
U Score 41 31
Followers 36,960 9,096
New Followers 2,904 865
Follower Growth% 8.80% 10.90%
Tweets 8597 2275
Tweets/Day 140 37
Replies 7639% 1105
ART 1:31:51 4:53:59

21. YOUTUBE
ANALYSIS
Time Period: March – April, 2013

22. YouTube Unmetric Score
62
59
46
19
13
0
10
20
30
40
50
60
70
American
Express
Visa Capital One MasterCard Ink from Chase

23. Top Videos
(amongst these brands)

24. Visa Signature: Patrick Willis TV
Spot

25. MasterCard -- Monkey Doll

26. MasterCard's #InternsWanted
Presents: Space Jammed

27. THANK YOU
Please contact us at
info@unmetric.com
for more information
About Unmetric :
‪Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the
globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social
media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and
driving down costs by creating more efficient social media teams.‪