Business Networking via LinkedIn
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Take advantage of online networking when you want to promote yourself, your project or your business. When we need to find more prospective customers usually we need to meet a lot of them. Internet gives businesses the opportunity to save time and be more precise in targeting. LinkedIn is the perfect place where you can search for partners, associates and specialists. Networking in LinkedIn is the subject of the presentation that you open. Contact us at www.unitrustmedia.com to continue the discussion.
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Business Networking via LinkedIn
- 1. UnitrustMedia Hristiana Slavkova, Managing Partner hristiana@unitrustmedia.com
- 2. Just a waste of time? ... or not 1200 1000 800 600 400 200 0 225 M Active Monthly Users 2013 Face Book Twitter LinkedIn 2013, Craig Smith at Digital Marketing Ramblings
- 3. How Social Media helps? Control your personal content Build your online profile and reputation Interact with customers and potential customers Networking increases your reach Directly through your connections Indirectly through your 2nd and 3rd level connections Achieve business development faster and better
- 4. What’s in it for me? $70 M • Investible assets earned by Morgan Stanley • Using LinkedIn for Small Business Owners $40 B • Potential “roll over” funds found by MSSB • Using LinkedIn - switching employers Leads • Become a Subject Matter Expert • LinkedInfluencer for “warm” leads
- 5. Top Ten Reasons for LinkedIn 1. Build your industry network - online and in person. 2. Remind potential customers of your expertise as a thought leader with your posts. 3. Offer to write recommendations for partners. 4. Network with peers in your industry for repeat business referrals. 5. Keep in touch with people who care most about your business.
- 6. Top Ten Reasons for LinkedIn 6. Find the right vendors (commercial insurance) for referral services. 7. Get answers to tough business questions with a little help from your real friends. 8. Win new business by answering group questions in your area of expertise. 9. Polish your personal brand. 10. Identify and follow mentors within your industry segment.
- 7. Why LinkedIn works People who like you…like people similar to you 2nd and 3rd level connections increase your reach by millions
- 8. 1st and 2nd and 3rd levels =
- 9. Your Strategy for Connecting Identify keywords and phrases to saturate within your profile in order to be “found”. Your profile is not a resume which is specifically written for job app. When prospecting, “clone” your best client’s attributes. Super connecting
- 10. Use LinkedIn Applications Turn your profile into your professional social media hub Connect your content to LinkedIn Promote your content to LinkedIn connections
- 11. How Do I: Choose a Group?
- 12. Make Groups work for you Join groups and participate Find prospects – engage them Raise your profile – be an opinion leader Search for groups that interest you Higher Education Linked CEO Include your non-professional interests Reply early and keep adding to the conversation Monitor conversation where appropriate Set up your own group: Become a thought leader, steer the conversation and orchestrate the members
- 13. How Do I: Prospect?
- 15. LinkedIn Recommendations = Trust Build trust through recommendations by others Validate your performance When reciprocate, places you on their profile page
- 16. How Do I: Capture Business Leads?
- 17. Network = $ocial net worth
- 18. Raise your profile Update your status often Amending your profile notifies all your contacts Be influential in a group Start your own group Start discussions Participate in other discussions Add value to key influencers Create links to your profile contacts.linkedin.com (CRM tool, free)
- 19. Tips for successful LinkedIn discussions Start conversations in your communities Good for research pre-meeting Invite people to the conversation Generate conversation around your content Do not sell Keep conversation on LinkedIn Offer links to relevant content Be honest and genuine Give back to the community – share findings with respondents
- 20. +357 96364010 info@unitrustmedia.com Thank You!
Hinweis der Redaktion
- Promise to show you How to earn connections Build your reputation Provide best practices to save you time Attract “warm” business leads through referral networking AND Have an enjoyable hour with me as we explore the Influence from LinkedIn
- LinkedIn – 225 Million as of March 2013 Smaller community Purely professional Business to Business Highly engaged Ownership / Founder access More CEOs More CFOs Ultimately: More Key Decision makers Fun Factoids How many years in business for LinkedIn? Turned “10” in May, launched in 2003 Originally skewed for Job Seekers Viewed as a trustworthy source
- Social media is an aggregator term for all the internet – based sites Google yourself and control your reputation for your profession
- LinkedIN branding statement: Relationships matter World-class professionals build networks to help them navigate the business world. No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out. ---Reid Hoffman, incubator & inventor of LinkedIn. American Banker profiled MSSB results, using keywords and group discussions $70 Million investible assets $40 Billion Rollover funds Systematically Grow Your Network Meet at a chamber or face-to-face session Invite to connect next morning, using email address on biz card Virtual world & trusted platform to gather influence Get to know your prospect BEFORE calling See who might be able to introduce you BEFORE calling
- LION -- LinkedIn Open Networker Gigantic network as superconnector More people will want to connect with you Great for people in sales to access a deeper list of 1st degree, 2nd degree and 3rd degree LAMB – Linked/ Look at My Buds Closed networks for strategic reasons Lawyers tend to exist within this sphere Small network may be beneficial Personally known Long-standing relationship Better introduction for you
- How to “clone” your network and expand into 2nd and 3rd degree connections Groups are an excellent showcase for your knowledge and expertise Most groups are “open” to membership which means your activity is public from the very beginning of your posting Gain access to “closed groups” because you’re known as an Influencer Group is managed by its creator who will approve or deny Biggest Groups to Grow Quickly Jobs Athletic Interests 50 groups max Leave group Replace non-productive Join groups to connect with identified prospects Really “datamine” the connections for your own equity Download a pdf of their profile Get into the conversation Example : TopLinked.Com Top Supporters Local Groups Example South Florida Gators Example NAIOP South Florida
- “medical professional” OR doctor OR “medical practice” OR physician AND “Florida” (CPA and Accountant) NOT “bookkeeper” Create a strategic list of connections Real Estate Attorney Key Note speaker Industry leader Motivational speaker like Bob Burg Read profile first, then craft your message – look at Group memberships Example: Carlos Berrocal “Lawyer” or “Attorney” in his contacts People search: “Lawyer” or “Attorney” AND “CPA” “Lawyer” or “Attorney” AND “CPA” AND “West Palm Beach, FL”
- Advanced search using Boolean terms And Or Not 95 attorneys or lawyers in Naples
- Review your goals LION or LAMB Industry sectors Who has viewed your profile Thank them at 1st level (Golden Rule) Please let me know if I may help in anyway At 10 views / each week Prove your authenticity with examples, story telling Show your passions Ask for Recommendations Example – DBW who viewed my profile South Florida Biz Journal
- It’s your personal equity measured by social media Bankers forge long-lasting relationships built upon trust Develop trust online (and offline) Tips: Inmaps.linkedinlabs.com Contacts.linkedin.com
- Promise to show you How to earn connections Build your reputation Provide best practices to save you time Attract “warm” business leads through referral networking AND Have an enjoyable hour with me as we explore the Influence from LinkedIn Virtual world of 7 billion internet users may search on any topic LinkedIn profiles are highly ranked within return from query Example: Key word string search for Geary Kinnett