Market Research on promotional activities by companies in East Kolkata. www.unitedworld.edu.in

1. Cardozone Communico
By POUSALI MUKHERJEE
ENROLLMENT NUMBER: 010401058
PRESENTATION ON
MARKET RESEARCH ON COMMUNICATION
ACTIVITES DONE BY UPCOMING COMPANIES IN
EAST KOLKATA

3.  Advertising is multidimensional. It is a
form of mass communication, a powerful
marketing tool, a component of the
economic system
 Advertising in India was pioneered by
Dattaram and Company in 1905 from
Girgaon, an area in Mumbai.
 The Indian advertising industry has
evolved from being a small-scale business to
a full-fledged industry.
 Indian Advertising today handles both
national and international projects.
 Keeping in mind this situation, the rate at
which the advertising agencies are growing
the industry is expected to witness a major
boom in the times ahead
INTRODUCTION

4. CURRENT SITUATION

5. CURRENT SITUATION

6.  Cardozone Communico was
established in the year 2010 October
 Mr. Arthur Cardozo is the Managing
Director of this company
 The company has designed logo and
advertisements for reputed companies.
It has occupied a good position in
advertising industry in Kolkata
ABOUT THE COMPANY

7.  The company has come up with many innovative ideas and created new concepts to
promote goods and services of different organizations.
 The main aim of this company is to invent, reinvent and energies brands and to
strategize sustainable brand value
 They have departments like Creative Department who creates the actual ads. There
are copywriters and art directors who mainly work in this department.
 Account Service Department is also there. There are account executives who mainly
deal with the clients.
 The Company has also Media Buying Department
 The last and the most important department is the Production Department.
ABOUT THE COMPANY

8. PROFILE OF THE COMPANY

9. PROFILE OF THE COMPANY

10. These are the list of some reputed advertising agencies in Kolkata that act as
competitors for Cardozone Communico.
 Ideas Unlimited
 Hammer and Highlight
 Mudra Communications
 Ogilvy and Mathew
 Pamm Adversting Agency
COMPETITORS

11. JOB PROFILE
The work that had been assigned by the company is to do a market research
and find out 20 newly launched companies in East Kolkata and to find out the
promotional activities done by them to promote their goods and services. Detail
informations have been collected about all these companies by visiting their offices
and by meeting their Managers.

12.  Datas have been collected on the basis of these following parameters
DATA COLLECTION
Type and
specialty of
the company
Promotional
Acitivites
Marketing
Strategy
Future
Plans

13.  Sameco Technologies:
 Specialty: deals with national as well as international clients
 Promotion: Through poster only in sector v, ads in newspapers, job portals like
naukri.com
 Marketing Strategy: their tagline is their strategy Eco friendly and IT solutions. They
have created friendly atmosphere in their office, no differentiation between seniors and
juniors, don’t put extra pressure
 Future Plans : To open new branches in office areas.
 Amrit Retail Pvt Ltd :
 Specialty: only cotton clothes are available
 Promotion: only in internet
 Marketing Strategy: they use one type of machine called Cimaseki that gives a look of
sweater on the t-shirts and shirts
SOME EXAMPLES

14.  Monotel Hotel :
 Specialty :109 rooms available, 72 people can have food together at their restaurant
 Marketing Strategy: They offer 24 hours coffee (different types of coffee)
complimentary,Complimentary breakfast,Since business hotel - they provide WIFI
 Promotion: no ads now. They only recruit people by giving ads in The Telegraph and
ABP.
 Keyline
 Specialty: provide mobile applications
 Promotion: local ads, brochures, event at swabhumi for launching of any new product
 Marketing Strategy: Try to attract young crowd, give them good positions based on
their interviews, salary parameter is good
SOME EXAMPLES

15.  Data has been analysed on the basis of these following parameters
DATAANALYSIS
Type of
companies
Tie ups
with media
Promotional
Activities
Number of
companies
interested

16. From this graph we can
see that 40% are newly
opened restaurants, 15 %
Garment shop, 25 % call
center and software
development companies,
10 % clinics, 5 % hotels
and 5 % A.C Dealer.
DATAANALYSIS
Type of new Companies in
East Kolkata
A. C Dealers
Garment Shops
Restaurants
Clinics
Hotel
Call center,
software and
others
25 %
5%
15%
40%10%
5%

17. From this above graph we can see
30% of the companies promote
their goods and services through
news papers. The reason is that
they find news paper space
cheaper than the other options.
According to them if they put their
advertisement in a reputed
newspaper then that will create a
good image of their company in the
market as well as it will attract
more consumers.
DATAANALYSIS
Promotion through different
types of media
Newspaper
Television channels
Banners
Internet
Brochures
Pamphlets
30%
10 %
15%
20 %
15 %
10 %

18. From the above graph we can see
that only 5 % of the total
companies have tie ups with
newspapers and 10 % of the total
companies with Zomato. Most of
the companies preferred tie up
with reputed newspaper.
DATAANALYSIS
Tie Ups
Newspaper
Zomato
No tie ups
5%
10 %
85 %

19. From this graph we can see that
25 % of the total companies were
interested to give advertisements
through Cardozone and 75% were
not interested. The main reason is
that the companies do not want to
spend extra amount for giving ads
through an ad agency. Another
reason is that Cardozone is new in
this advertising industry so they
preferred to give advertisements
through some newspapers or TV
channels.
DATAANALYSIS
Number of companies
interested in giving Ads
Companies
Interested
Companies not
interested
25 %
75 %

20. The main objective of this market research was to find out new
companies or organizations in East Kolkata and how they are
promoting their goods and services. After doing the research
informations have been collected about all these new companies
and how they are promoting their company’s goods and services.
It has been found that most of the companies now days give ads
through internet or newspaper whether they want to recruit
people for their companies or whether they want to promote
themselves. Most of them have tie up with job portals or others
like zomato etc.
CONCLUSION

21.  In order to increase their clients
they can visit various companies
and promote their work
 They can create a new website
where they can give their full
details and where they can put
their work profile in details. They
can give the updates of their
works.
 They can give advertisements in
newspaper also .So that if anybody
is interested in designing their
advertisements through
Cardozone they can easily contact
them.
RECOMMENDATIONS

22.  Since the time span was short it
was not possible to collect more
data
 Some of the companies were not
willing to give their details.
 Some of the informations can be
biased because the companies may
give those selected informations to
create a good image in the market.
 It was not always possible to check
whether the informations provided
were accurate or not.
LIMITATIONS

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Reg. Office: 407, Zodiac Square, 4th Floor Opp. Gurudwara, S.G.
Road, Bodakdev, Ahmedabad.