News creative business idea and the ways of promoting the product. www.unitedworld.edu.in

1.  Agedius Savio Mondol
 Amrita Dutta
 Chandrakant Ezong
 Prabar Rakshit
 Ranjeet Singh
 Swarnali Das
 Vibhav Kaushal

3. Product description
 6” to 9” collectors
edition figurines of
famous characters from
holly-wood movies.

4. Reason for choosing the
business
 We wanted to bring something
unique to Kolkata.
 There is a latent demand for
our products which are
available abroad as well as
some metros like Delhi and
Mumbai
 With the advent of Satellite
television, The internet
revolution and multiplexes
showing Hollywood movies
young stars and working
professionals are exposed to
Hollywood characters and
would want to own a piece of
movie history.

5. IDEA GENERATION
 Last Saturday we went to a
Park Street to find out what are
the people in Kolkata are really
‘deprived of’…..
 After immense thinking we
entered a place called F-
Bloc..it was here we got a
major launch pad about our
new venture!!
 Here’s what F-bloc had to offer
and the reason why the gap
still exists!!

6. MAJOR LOCATIONAL
DISADVANTAGE!!!

7. NOT PROPERLY
ORGANIZED

8. MORE FLAUNTING
RATHER THAN SELLING!!!!

9. Evaluation of alternatives and selecting the best from the
rest!!
In a dilemma, we though of going to Park Hotel and sit at the lounge and
discuss about our various new business ventures that we can come up
with….
Here many ideas flashed across our minds, for eg. Looking at a big aquarium
Ranjeet came up with the idea of an aquarium restaurant..but at the end it
did not work out…
the next alternative what we had was opening a Madame Tussauds in
Kolkata, since the city of joy did not have any!!
EVALUATION OF ALTERNATIVES AND
SELECTING THE BEST FROM THE REST

11. EUREKA !!!
Finally, an idea clicked!!
Why not have a store where
we can sell figures of movie
characters, game characters
and also 3d and neon
paintings?… the Kolkata
market hasn’t really
experienced some thing like
this before…little did the city of
joy know about owning a
movie collectable or a painting
that looked just like the real
thing ….
EUREKA !!!A

12. Promotion
 Pamphlet with newspapers.
 Ads on Facebook and other online websites.
 College events Sponsorships .
 Events or Display at hotspots like City Center
, Mani Square and other multiplexes , near
Colleges and schools.

13. Pamphlets with Newspapers

14. Pamphlets

15. Ads on Facebook and other
websites.

16. College events Sponsorships .

17. Events at City Hotspots

20.  Ahmedabad Campus: Karnavati Knowledge Village,
A/907,Uvarsad, S.G.Highway, Gandhinagar
 Kolkata Campus: Infinity Benchmark Tower 10th
Floor, Plot - G1, Block - EP& GP, Sec - V, Salt Lake,
Kolkata.
 Reg. Office: 407, Zodiac Square, 4th Floor Opp.
Gurudwara, S.G. Road, Bodakdev, Ahmedabad.