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Digital analytics in a nutshell

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Tabby Farney
Tabby Farney

Brief introduction to digital analytics presented at the Altmetrics and Digital Analytics Interest Group (part of the American Library Association's Library Information Technology Association).

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Tabatha Farney Director of Web Services & Emerging Technologies University of Colorado Colorado Springs tfarney@uccs.edu | @sharebrarian Digital Analytics in a Nutshell
What is Digital Analytics? Digital Analytics is “the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing digital usage.” – Digital Analytics Association
How does this differ to Web Analytics? Web Analytics Digital Analytics
So what does that mean? Data from digital media • Websites • Emails • Social media • Streaming media • Hosted content • Mobile apps • Site searches • Scripted objects • Blogs • …and the list goes on…
Digital Analytics & Libraries The Library Web Presence library website vendor content social media sites link resolver library catalog
Digital Analytics & Libraries The Library Web Presence vendor content link resolver library catalog library website social media sites
The Tools There isn’t ONE tool to rule them all…
The Tools Counter And the list goes on…
Digital Analytics & Libraries vendor content link resolver library catalog library website social media sites Link
Digital Analytics in LITA IG • Resource to share ideas and best practices • Innovators and creative space • Proud home to analytics enthusiasts and newbies • Agile enough to transform and adapt
Get Involved! Consider being one of our panelists at the 2015 ALA Conference! Submit your ideas at: http://bit.ly/1FBWrEm Come to our panel session on June 28, 2015 at ALA! Join the list-serv: ada@lists.ala.org Email either Tabby (tfarney@uccs.edu) or Cody (cbehles@memphis.edu) if you are interested in a leadership role for this Interest Group.

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Digital analytics in a nutshell

  • 1. Tabatha Farney Director of Web Services & Emerging Technologies University of Colorado Colorado Springs tfarney@uccs.edu | @sharebrarian Digital Analytics in a Nutshell
  • 2. What is Digital Analytics? Digital Analytics is “the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing digital usage.” – Digital Analytics Association
  • 3. How does this differ to Web Analytics? Web Analytics Digital Analytics
  • 4. So what does that mean? Data from digital media • Websites • Emails • Social media • Streaming media • Hosted content • Mobile apps • Site searches • Scripted objects • Blogs • …and the list goes on…
  • 5. Digital Analytics & Libraries The Library Web Presence library website vendor content social media sites link resolver library catalog
  • 6. Digital Analytics & Libraries The Library Web Presence vendor content link resolver library catalog library website social media sites
  • 7. The Tools There isn’t ONE tool to rule them all…
  • 8. The Tools Counter And the list goes on…
  • 9. Digital Analytics & Libraries vendor content link resolver library catalog library website social media sites Link
  • 10. Digital Analytics in LITA IG • Resource to share ideas and best practices • Innovators and creative space • Proud home to analytics enthusiasts and newbies • Agile enough to transform and adapt
  • 11. Get Involved! Consider being one of our panelists at the 2015 ALA Conference! Submit your ideas at: http://bit.ly/1FBWrEm Come to our panel session on June 28, 2015 at ALA! Join the list-serv: ada@lists.ala.org Email either Tabby (tfarney@uccs.edu) or Cody (cbehles@memphis.edu) if you are interested in a leadership role for this Interest Group.