1. Reporting on Gender Results
Session for PR&Outreach Specialists 18 March 2011

2. What do you think?
•Do we report well on our work?
•Do we put people in the centre of our attention?
•Do we report our gender equality results well?
•How can we do our work better?
•What new tools and creative solutions are
available?

3. Overview of UNDP website
Total articles on www.undp.uz 115
67 (38 have pix of
Total articles with photos of men and men only and 10 pix
women with no people )
40 (55 quotes from
men only and 20 no
Total articles with quotes from women quotes)
Total articles that discuss issues affecting
women and UNDP's assistance in
addressing these issues 10

4. Tips for Gender Sensitive Communication
1) Making both women’s and men’s voice heard:
To be truly equal, women and men must be seen and heard to be equal.
-Who are beneficiaries of this
intervention, event, publication?
-Let them voice their
feedback/comments
-Interview both males and females
beneficiaries, experts
-Have both women and men in panels
-Have women and men in photos
- And increase stories about women
beneficiaries and heroes!

5. Tips for Gender Sensitive Communication
2) Choice of language
Language is dynamic and not neutral. Words make a difference, they
reinforce our beliefs, and the choice of our words has consequences.
•Traditionally, masculine nouns and •He  s/he, they
pronouns used to refer to both •Mankind humankind
sexes •Chairman  chairperson
•However, increasingly, readers do •Businessmanbusiness manager
not understand “man” to be •Fatherland  native land
synonymous with “people” •Mother tonguenative language
•As more women appear in public •Dear Sir  Dear Sir/Madam, Dear Editor
realm, avoid using the language •Miss/Mrs  Ms.
that “erases” or “misrepresents” •Lady  woman
women and contributes to gender •Manly strong, mature
inequality •Weak half of humanity  the oppostive sex
•Motherly  loving, warm, nurturing

6. Tips for Gender Sensitive Communication
3) Avoid Stereotypes
Media producs play an important role in forming and thus changing
perceptions about people in a society, it is crucial to promote stereotype-free
communication in our daily language use.
Frequent biases about role of women in
media and patronizing women in media
•Avoid portraying women and men in
stereotypical occupations or associated •Primary role of women as mothers,
with certain characteristics wives, carerers, housekeepers
•Before printing review your •Women as sex objects
article/speech/release/publication to •Women as irrational, weak, soft and
avoid reinforcing traditional roles of male dependent
women and men or characteristics •Women associated with informal sector
•Try to rephrase and be proactive and and small business
open-minded in your language

7. Using social media
• Changes the way projects are conceived and implemented. Business model,
not just fancy tools
• Beyond traditional players. Innovation often coming from emerging
markets
• Low cost, high speed (from pilot to mainstream in 1-2 weeks)
• “We can’t do everything in house”. Collective, distributed intelligence –
collection, analysis, response
• Reuse and sharing/quick replication
•Abundance of data sources
• Beyond words/reports > visualization/mapping/geolocation