A Level Media, evaluation question 2 answer. "How effective is the COMBINATION of your main product and ancillary task?" For music video.

1. How effective is
the
COMBINATION
of your main
product and
ancillary task?

2. Aim
O The aim of this task to create 3 products that worked together to create
a good promotion platform for our artist.
O The 3 items were: a music video, digipak and a magazine advert.
Through doing audience research, we were able to identify who would
buy the album and would watch the video if it was real. This helped us
plan and make the decisions we needed to enabling the products to
look legit and believable for the genre.
O We tried to make a link throughout 3 and use the music video we
created to develop ideas for the other products. Creating a sense of
unity between them all. I think my group and I manage this as there is
a resemblance between them all.

3. The Products
For the actual CD, it took some time to get this right. In the end,
we decided on a swirl full of colours with the bands name being
prominent throughout in a mixture of different sizes and
positions. We chose these colours due to the band being called
‘Cold Fire’ the blues and the purples connote cold whilst the
orange and the red are in contrast as they represent the fire of
the name.
For the back of the CD, we chose to have a photo that was
taken of a gathering of trees which was edited and made into
polaroid. This was chosen as it has a cold feel to it, again
connoting the bands name. Also, nothing much is suggest
from the photo, making it look quite mysterious and arty. As a
group, we believe that is what we wanted our Digipak to look
like and also think it represents our artist well.

4. The Products
For the front cover, we used a photo of a pair shoes
hanging from a tree in the countryside. As the album
is called ‘Be Somebody’ we thought this fit in well with
having a constant theme throughout which would be a
little bit mysterious and unclear.
For inside the digipak, we chose to have an image of the
unknown mouth from the video and underneath the image
there is a quote from the lyrics of the song. Again, the
unknown mouth connotes a little bit of mystery which is what
we aimed for. We chose to have this photo on the pane so it
united the 3 products we had made. The lyrics on the page
was added, again to show unity between the print texts and
music video.

5. The Products
O Polariods feature heavily between the print
products. This decision was done due to the
genre and how individual my group and I felt
the band would be and felt this design
choice would connote the feel of the band.
The scattered placement of the photos is
done to not make the advert look over
thought but to look original. To make it look
real and believable we added where the
album could be purchase for to promote the
band the best we could. The mouth from the
video is added into a polaroid and features
on the advert. This is done to show the link
between the 3. The dark background
represents the rock side of the band, but it
was also done to enhance the photos to
make them stand out more and really
emphasise the polaroids.

6. Media Language
O Facial Expression: An example of where we used a
facial expression to show how the character was
feeling was during the dance routine where the
actor falls to floor and feels like giving up.
O Body Language: Body language is shown when the
actor in the video is having her interview, the way
she is playing with her nails connotes that she’s
nervous.
O Object Connotation: At the beginning of the
video, the actor is shown screwing paper and
throwing it. This shows that the actor doesn’t agree
and is upset with outcome of reading it.
O Use of Lighting: Throughout the video, a mouth
appears singing the lyrics to the song. This has a
black and white effect on it and also uses an effect
called Raster, this also carries on throughout the
entire piece. We chose to have it back and white to
keep the mysterious feel flowing through the three
products.

7. Media Language
O Length of Shot: We tried to keep the length of shots
appropriate for the speed of the music. For
example, when the music sped up the length of
shots decreased. This showed the link between the
visuals and the music cutting to the beat.
O Camera Angle: We chose to use a selection of
camera angles through the piece. These included:
Close ups, extreme close ups, over the
shoulder, low and high angles.
O Focus: The focus of the products was to promote
the artist ‘Cold Fire’ by creating them in way to
show them in a positive light but also to show what
genre of music the band are representing without
O GraphicsO Layout: The layout of the 2 print products are
set around polaroids being placed in a messy
layout. By doing this, as a group we felt it
connoted the genre the best we could.
O Logo: We chose not to have a logo for the
band, but just to use the name in the same font
on all 3, allowing people to remember it and link
the 3 together.

8. Media Language
Mise-en-Scene:
O Set/Location: We chose to film in a middle class street of houses and a
dance studio, again this
O Costume/Clothing: We made sure the two girls that feature in the video had a
positive representation so we made sure the clothing they wore was
appropriate and didn’t agree with Goodwin’s thought about women in music
videos.
O Lighting: The lighting of the video is quite bright, this is due to the positive
meaning of the lyrics. As the genre is Alt Rock, it isn’t expected for the
lighting to be very dark which is a convention of rock videos.
O Framing/Size, and Positioning of characters within the frame: On the
magazine advert, the photos that contain 3 people in the shot are directly in
the middle. EG the photo where they are leaning again the trees, it is
centred. This allows them to become the centre of attention and the first thing
that people see. Also, in the video, the mouth scenes are done so that the
framing is just the mouth and nothing else. We decided this after trying the
shot in full, but felt that having other facial features took away from what we
were trying to achieve.

9. Representation/
Image
O One a whole, we wanted to make sure the representation that
was shown in the video and on the print products was positive
and didn’t connote anything else. We made sure the people in
the video where dressed appropriately EG, wearing full
clothing, not showing their bodies in a sexualised way through a
lack of clothing.
O As for the image of the 3 products, we wanted to make sure
when people sure them, they knew exactly what genre they
belonged to, which is Alt Rock. Also, we wanted to make sure
there was a continuous feel of mysterious and unknown. Giving
the feeling that the song/band isn’t just aimed at one specific
audience.