Web & Social Media Analytics Previous Year Question Paper.pdf
Identifying Opportunities for Communicating Astronomy with the Public
1. identifying opportunities
for communicating astronomy with the public
Pedro Russo
Leiden University/ EU Universe Awareness
russo@strw.leidenuniv.nl
@pruss | @unawe
4. Building
create tools to enable people to discover astronomy
make astronomy’ methods more familiar
arouse people’s interest and give them a keen
appetite for knowledge
train people how to raise questions and observe
help people discover astronomy
5. Mobilizing
encourage the public to watch astronomy as it progresses
attract astronomers to come out from their laboratories
organize meetings and other events with astronomers
6. Communicating
enable people to get to know about the advances of
astronomy
foster the general public’s access to astronomy
information
bring astronomy into public debate
19. How managers can contribute to IYA2009
• Encourage work experience placements for
science students.
• Encourage “artists in residence” programme in
the organisations or institutions.
Laurie Anderson - NASA's first Artist In Residence
“artists in residence” programmes in astronomical
organisations or institutions.
Michel Gondry – MIT’s Artist In Residence
32. Astronomers’ Views on Education and Public Outreach
Survey (N= 48)
How much of your working time do you spend on EPO activities?
16
14
12
10
8
6
4
2
0
0 hours <2 hours/week 3-5 hours/week 6-8 hours/week 2 days/week 3 days/week > 3 days/week
33. Astronomers’ Views on Education and Public Outreach
Survey (N= 42)
How much of your own free time do you spend on EPO activities?
12
10
8
6
4
2
0
34. Astronomers’ Views on Education and Public Outreach
Survey
Type of activities ( feel free to select more than one)
Presenting at schools
Bringing students into the lab/department
Giving public lectures
Writing popular articles
Writing popular books
Writing/contributing to a blog
Supporting EPO activities in a planetarium
Observing events
Institution/Observatories Open days
Supporting exhibitions development
Others
35. Astronomers’ Views on Education and Public Outreach
Survey (N= 42)
How do you participate in EPO activities?
35
30
25
20
15
10
5
0
38. It is not just a question of means.
You have to find the best approach
for the desired objective and the
intended audience, taking account
of that group’s level of knowledge
and centres of interest.
39. Planning
1. Map and define the stakeholder groups you are communicating
with
2. Analyse and determine their communicative predispositions
3. Define your key messages and key take home messages
4. Analyse what communication channels they use the most
5. Match the last points and you will find the right strategy for your
opportunity