2. Source: RBC.RU media-ratings
— Market leader in internet, radio and publishing
— Segments: business, news, TV-guides, sport,
lifestyle, fashion,
— More than 50 media brands
— Offices in 42 cities (Ukraine, Russia),
Headquartered in Kiev, Ukraine
INTERNET
— Leader among local players
— 15 leading internet projects
— 43% of internet consumption
RADIO
— In top-2 market players
— 8 station (5 national)
— 18% of radio consumption
— 64 cities
—
PUBLISHING
— Market leader
— 17 magazines and 7 newspapers
— 25% readership share
UMH group in
Top-15
Media Companies
in CIS
UMH GROUP: KEY FACTS ABOUT US
3. Sources: ACAR, Ad Coalition, GosComStat Russia, UkrStat, Internet World Stats, et al.
POST-SOVIET COUNTRIES: THE MAIN FACTS
Russia
and
Ukraine is
the
fastest-
growing
markets
Ex-USSR now:
– 15 states
– 120 languages
– 2 countries in the Top-10 by
territory globally
– 3 countries are EU members
Total population
– 290 million
– Russia and Ukraine
represent 65% of population
Total Internet population –
115 million
– The leader is Russia,
60% of total
– Ukraine keeps the second
place (13%)
14 billion USD volume
of ad market (2012)
– Russia achieved 11,3 billion
USD (85% of total)
4. Media spending keeps growing in all key
countries after the 2009 crisis
— Russian advertising market grew by 13%
to USD 11,3 billion in 2012
— Ukrainian advertising market grew by 9.7%
to USD 1.2 billion in 2012
Source: ACAR, Ad coalition USD with VAT
MAIN TRENDS
Digital is the most dynamic segment
Print keeps being the main source of income for publishers, however, circulation keeps dropping down
1
2
3
5. Source: ACAR, USD with VAT
RUSSIA KEEPS GROWING
TO REACH TOP-10 MARKETS GLOBALLY
Digital is the most dynamic segment
Print keeps being the main source of income for publishers, however, circulation keeps dropping down
2
3
Traditional press keeps
growing in advertising
volume
1
6. Source: ACAR, Ad coalition USD with VAT
Print keeps being the main source of income for publishers, however, circulation keeps dropping down
1
3
MAIN TRENDS IN THE REGION
Media spending keeps growing in all key countries after the 2009 crisis
Digital is the most dynamic segment
— Russian internet advertising market grew by 35%
to USD 2.1 billion in 2012
— Ukrainian internet ad market made USD 85 million
and expected 26% growth in 2013
— Internet is considered as the most influential source
of political news and information
2
7. Source: ACAR, Ad coalition USD with VAT
Print keeps being the main source of income for publishers, however, circulation keeps dropping down
1
3
Media spending keeps growing in all key countries after the 2009 crisis
RUSSIA: DIGITAL GROWTH
FOLLOWS GLOBAL TRENDS
2
— Digital share in
advertising market has
doubled in 3 years
— Press is primary
donor for digital
8. Source: ACAR, Ad coalition USD with VAT
Print keeps being the main source of income for publishers, however, circulation keeps dropping down
1
3
Media spending keeps growing in all key countries after the 2009 crisis
SAME TREND FOR UKRAINIAN
DIGITAL MARKET
Digital spending in Ukraine grows far ahead
of the market
2
9. Source: ACAR, Ad coalition USD with VAT
1 Media spending keeps growing in all key countries after the 2009 crisis
Internet is the most dynamic segment
MAIN TRENDS IN THE REGION
2
Print keeps being the main source
of income for publishers, however,
circulation keeps dropping down
— The audiences of top titles are up to 10 million readers
— Press advertising spending slightly grew in 2012 in key
markets
— Digital media for publishers is rather subsidized than
profitable business currently
3
10. Source: ACAR, Ad coalition USD with VAT
1 Media spending keeps growing in all key countries after the 2009 crisis
Internet is the most dynamic segment2
TOP 10 PRINT BRANDS
ARE 5-10 M READERS PER ISSUE
3 Brand
Antenna-TeleSem’
Argumenty I Facty
Za rulem
Komsomolskaya Pravda
Cosmopolitan
Telenedelya
Teleprogramma
Karavan istoriy
Lyudblyu Gotovit’
Liza
Cover*
9740.5
8295.1
7791.2
6954.5
5916.2
5240.9
4765.6
4308.1
4234.6
4221.4
Type
TV-guide
Quality
Auto magazine
Daily newspaper
Glossy
TV-guide
TV-guide
Glossy/Lifestyle
Culinary
Woman
*Audience of one number in thsnd
people
Source: TNS Russia, NRS Russia,
Sep 2012- Feb 2013, 16+, 100000+,
80000 respondents /yearly, CATI
Source: TNS Ukraine, MIMI
Ukraine’ 2012/3+4, 16-65, 50000+,
20000 respondents /yearly, F2F
Source: TNS Central Asia, MIMI
Kazazhstan’2012, 15+, 100000+,
300 respondents /yearly, F2F
11. Source: RBC.RU media-ratings
Leading media brands compete for top
positions across the region, looking for a
right mix of common values and post-
Soviet heritage, with effective adaptation
to every culture in every country
MAJOR CHALLENGES
While traditional media expand their
presence on multimedia platforms, top
media brands from non-competitive
segments start competing with each other
in a new digital world
MULTI-
CULTURALISM
MULTI-
PLATFORM
