Facebook for Health Organizations

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University of Michigan Taubman Health Sciences Library

Learn the basics of Facebook Pages for your organization! Check out our fan page http://www.facebook.com/MLibraryHealthy Society of Public Health Educators 2010 conference. East Lansing, MI Please pardon the weird formatting - didn't upload properly to slideshare.

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acebook for Health Organizations Kate Saylor Outreach Librarian University of Michigan Health Sciences Libraries

Session Overview Why Facebook? Personal Pages, Fan Pages or Groups Sharing Content Customization Fans and Ads Insights

Why Facebook? Free (except ad campaigns) One of the most popular social networking sites More than 400 million users 3 million fan pages Average user logged on 55 minutes daily 20 million people become page ‘fans’ daily

Social Networking Service X is a great organization! Mike thinks X is great! I hate X! Thanks Mike! I love cats!

Groups Personal interaction Limited size allows emails Greater permission control No applications Pages Corporate interaction Allows only updates Anyone can ‘fan’ a page Pages are indexed by search engines

Creating a Fan Page facebook.com/pages/create.php OR Search for “Facebook Pages” click on “Create Page” After setting up your first page you will have an admin section that will allow youto access your page and create more

Sharing Content 1. Links 2. Photos 3. Events *A once daily post rate works best for our page.

Editing Link Appearance 1. Thumbnail images 2. Link title 3. Link description

Flickr image courtesy of Per Ola Wiberg ~ Powi ~ back

Finding Fans Invite current friends to become fans Add a link on your website Pay for an ad campaign

Creating an Ad Campaign In 4 easy steps… Design Target Campaigns and Pricing Review Your Ad

Clicks The number of times users have clicked on your ad on the site. Impressions The number of times your ad has been shown to users on the site.

Insights Post Quality – Fan engagement score Interactions- Comments, Wall posts and Likes

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Facebook for Health Organizations

1. acebook for Health Organizations Kate Saylor Outreach Librarian University of Michigan Health Sciences Libraries

2. Session Overview Why Facebook? Personal Pages, Fan Pages or Groups Sharing Content Customization Fans and Ads Insights

3. Why Facebook? Free (except ad campaigns) One of the most popular social networking sites More than 400 million users 3 million fan pages Average user logged on 55 minutes daily 20 million people become page ‘fans’ daily

4. Why You?

5. Social Networking Service X is a great organization! Mike thinks X is great! I hate X! Thanks Mike! I love cats!

6. Creating a Personal Account

7. Groups Personal interaction Limited size allows emails Greater permission control No applications Pages Corporate interaction Allows only updates Anyone can ‘fan’ a page Pages are indexed by search engines

8. Creating a Fan Page facebook.com/pages/create.php OR Search for “Facebook Pages” click on “Create Page” After setting up your first page you will have an admin section that will allow youto access your page and create more

9. Admin Page

10.

11.

12. Sharing Content 1. Links 2. Photos 3. Events *A once daily post rate works best for our page.

13. Sharing Links

14.

15. Editing Link Appearance 1. Thumbnail images 2. Link title 3. Link description

16.

17. Uploading Photos

18.

19.

20. Creating Events

21.

22.

23.

24. Customized Landing Page

25. Static FBML Application

26.

27. Flickr image courtesy of Per Ola Wiberg ~ Powi ~ back

28. Change Landing

29. Finding Fans Invite current friends to become fans Add a link on your website Pay for an ad campaign

30. Creating an Ad Campaign In 4 easy steps… Design Target Campaigns and Pricing Review Your Ad

31. 1. Design

32. 2. Target

33. 3. Campaigns and Pricing

34. Clicks The number of times users have clicked on your ad on the site. Impressions The number of times your ad has been shown to users on the site.

35. 4. Review

36.

37.

38.

39. Insights Post Quality – Fan engagement score Interactions- Comments, Wall posts and Likes

40.

41.

42.

43. Questions?

Facebook for Health Organizations

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Facebook for Health Organizations