1) A survey was conducted of 1,324 Pakistani adults in 15 major cities to understand attitudes towards elections and politics. 2) Key findings include most females showing little interest in politics, with many unaware of their voting status, whereas more males expressed interest. 3) Opinions were split on whether women would vote according to male family members' preferences or independently. 4) The document discusses findings related to both general attitudes and gender-specific attitudes.

1. &1&
May 2nd , 2013
&
‫ق‬‫ل‬‫خ‬‫آواز‬
A combined project of

2. &2
• 11 May – Election Day is very close
• Political pundits are anticipating about expected political scenario
• But what are public beliefs about
– Transparency of elections
– How much they are willing to cast vote
– What is their criteria of voting
– Candidate is important or party is important
– How women will vote
– How much they believe that conditions will improve after elections
• To answer all these questions Pulse Consultant asked few questions with 1324
Pakistani adults males /females , a representative sample of urban population of top
15 cities in the month of April 2013
• This report is the combine effort of Pulse Consultant & Umeed.pk
Understand Drivers of Voting

3. &
FROM BOTH GENDERS

4. &4
• Despite of all media rating & entry of “Political talk shows’ on ‘Prime Time” – on overall
level even in urban scenario - the interest in politics – doesn’t seems as high as one can
expect – Amongst females only 20% & amongst males around 43% respondents claimed
that they have interest in politics
• Majority of the males are aware that they are a registered voter – but 45% of the females
said that either they are not a registered voter or they are not aware with their voting
status
• 48% males & also equal percentage (48%) of female respondents agreed with the
statement that females voters will cast the vote to that candidate to whom their male
family members will prefer to vote. However 26% females disagreed with the statement
& showed a rebellious attitude towards males supremacy
• Allowing women to drive a car – is a symbol of women rights in Muslim society.
Interestingly Pakistani males (52%) have no problem in allowing females to drive the car.
Only 26% males respondents disagreed with this idea
Key findings

5. &5
‫آپ‬‫ے؟‬‫ہ‬‫ی‬‫پ‬‫س‬‫چ‬‫ل‬‫د‬‫در‬‫ق‬‫کس‬‫سے‬‫است‬‫ی‬‫س‬‫کو‬
17%
26%
23%
6%
28%
7%
13%
23%
15%
43%
‫ی‬‫پ‬‫س‬‫چ‬‫ل‬‫د‬‫ادہ‬‫زی‬‫ہت‬‫ب‬ ‫ی‬‫پ‬‫س‬‫چ‬‫ل‬‫د‬‫ھ‬‫چ‬‫ک‬ ‫ک‬‫ہت‬‫ب‬‫ہ‬‫ن‬‫ادہ‬‫زی‬‫ہت‬‫ب‬‫ہ‬‫ن‬‫م‬ ‫کم‬‫ھ‬‫چ‬‫ک‬ ‫ں‬‫ہی‬‫ب‬‫ھی‬‫ب‬‫ل‬‫ک‬‫ال‬‫ی‬
Males Females
Males : 43%
Females : 58%
Males : 34%
Both Gender
Females : 20%

6. &6
‫اآپ‬‫ی‬‫ک‬‫ر‬‫ووٹ‬ ‫رڈ‬‫سٹ‬‫ج‬‫ر‬‫ں؟‬‫ی‬‫ہ‬
72
17
11
55
33
12
‫ےہ‬‫ررٹسجڈ‬‫ووٹ‬‫ریما‬ ‫ےہ‬‫ںیہن‬‫ررٹسجڈ‬‫ووٹ‬‫ریما‬ ‫ںیہن‬‫ولعمم‬
Males Females
Both Gender

7. &7
‫ےگ‬‫ڈاںیل‬‫ووٹ‬‫رمد‬‫ےک‬‫رھگ‬‫ریمے‬‫وکسج‬‫یگ‬‫ڈاولں‬‫اوکس‬‫ووٹ‬‫ںیم‬/‫و‬‫وک‬‫ایس‬‫وخانیت‬‫یک‬‫رھگ‬‫ریمے‬‫رمد‬‫ےک‬‫ریمےرھگ‬‫وکسج‬‫یگ‬‫ڈاںیل‬‫وٹ‬
‫ےگ۔‬‫ڈاںیل‬‫ووٹ‬
29
19
36
10
6
20
28
26
15
11
‫اافتق‬‫ادہ‬‫زی‬‫تہب‬ ‫اافتق‬‫مک‬‫ھچک‬ ‫االتخ‬‫ہن‬‫اافتق‬‫ہن‬‫ف‬ ‫االتخف‬‫مک‬‫ھچک‬ ‫االتخف‬‫ادہ‬‫زی‬‫تہب‬
Males Females
Males : 16%
Females : 26%
Males : 48%
Females : 48%
Both Gender

8. &8
‫اچےیہ‬‫رکین‬
‫گ‬
‫ڈراویئن‬‫وک‬‫وخانیت‬
21
31
24
11 13
33 31
25
4 6
‫اافتق‬‫ادہ‬‫زی‬‫تہب‬ ‫اافتق‬‫مک‬‫ھچک‬ ‫االتخ‬‫ہن‬‫اافتق‬‫ہن‬‫ف‬ ‫االتخف‬‫مک‬‫ھچک‬ ‫االتخف‬‫ادہ‬‫زی‬‫تہب‬
Males Females
Females : 64%
Males : 52%
Females : 10%
Males : 24%
Both Gender

9. &
MALES SPECIFIC ATTITUDES

10. &10
• Majority (68%) of the urban males respondents have no faith on Pakistani current electoral
process & agreed with the statement that “Clear – transparent elections are impossible in
Pakistan’
• Almost half (55%) of the urban males respondents are foreseeing the betterment in country
conditions after election whereas almost quarter (22%) of the respondents disagreed with
this statement.
• Due to social & electronic media campaigns to bring change via vote casting – 58% of urban
males respondents are convinced to cast vote in upcoming elections
• Securing of personal interest / benefits seems one of the major drivers (48%) in motivation
to choose candidate to cast vote.
• Half of the urban males respondents (50%) will prefer the party over candidate’s personal
character.
Key findings

11. &11
‫ےہ‬‫انکمم‬
‫گ‬
‫ی‬‫انشکیل‬‫افشف‬‫اصف‬‫ںیم‬‫ااتسکن‬‫ی‬
43%
25%
12%
11%
9%
‫اافتق‬‫ادہ‬‫زی‬‫تہب‬ ‫اافتق‬‫مک‬‫ھچک‬ ‫االتخف‬‫ہن‬‫اافتق‬‫ہن‬ ‫االتخف‬‫مک‬‫ھچک‬ ‫االتخف‬‫ادہ‬‫زی‬‫تہب‬
Males Only
‫اافتق‬‫ومجمیع‬:٪68‫االتخف‬‫ومجمیع‬:٪20

12. &12
‫ےگ‬‫وہاجںیئ‬‫رتہب‬‫احالت‬‫ےک‬‫ااتسکن‬‫ی‬‫دعب‬‫ےک‬‫ات‬‫ااختنی‬‫ان‬
16%
39%
23%
12%
10%
‫اافتق‬‫ادہ‬‫زی‬‫تہب‬ ‫اافتق‬‫مک‬‫ھچک‬ ‫االتخف‬‫ہن‬‫اافتق‬‫ہن‬ ‫االتخف‬‫مک‬‫ھچک‬ ‫االتخف‬‫ادہ‬‫زی‬‫تہب‬
‫اافتق‬‫ومجمیع‬:٪55‫االتخف‬‫ومجمیع‬:٪22
Males Only

13. &13
‫ںیم‬‫اگ‬‫اجؤں‬‫رضور‬‫ڈاےنل‬‫ووٹ‬‫دہعف‬‫اس‬
32%
26%
24%
9%
9%
‫اافتق‬‫ادہ‬‫زی‬‫تہب‬ ‫اافتق‬‫مک‬‫ھچک‬ ‫االتخف‬‫ہن‬‫اافتق‬‫ہن‬ ‫االتخف‬‫مک‬‫ھچک‬ ‫االتخف‬‫ادہ‬‫زی‬‫تہب‬
‫اافتق‬‫ومجمیع‬:٪58‫االتخف‬‫ومجمیع‬:٪18
Males Only

14. &14
‫رکواےئ‬‫اکم‬‫ذایت‬‫ریمے‬‫وج‬‫اگ‬‫ڈاولں‬‫اوکسووٹ‬‫ںیم‬
23%
25%
23%
22%
7%
‫اافتق‬‫ادہ‬‫زی‬‫تہب‬ ‫اافتق‬‫مک‬‫ھچک‬ ‫االتخف‬‫ہن‬‫اافتق‬‫ہن‬ ‫االتخف‬‫مک‬‫ھچک‬ ‫االتخف‬‫ادہ‬‫زی‬‫تہب‬
‫اافتق‬‫ومجمیع‬:٪48‫االتخف‬‫ومجمیع‬:٪29
Males Only

15. &15
‫اریٹ‬‫ی‬‫دہ‬‫دنسپی‬‫اینپ‬‫رصف‬‫وت‬‫ںیم‬‫ےہ‬‫وکن‬‫ادیموار‬‫ڑپاتھہک‬‫ںیہن‬‫رق‬
‫گ‬
‫ف‬‫وکیئ‬‫ےس‬‫اس‬‫دہاتوہں‬‫وکووٹ‬
24%
26%
33%
12%
5%
‫اافتق‬‫ادہ‬‫زی‬‫تہب‬ ‫اافتق‬‫مک‬‫ھچک‬ ‫االتخف‬‫ہن‬‫اافتق‬‫ہن‬ ‫االتخف‬‫مک‬‫ھچک‬ ‫االتخف‬‫ادہ‬‫زی‬‫تہب‬
‫اافتق‬‫ومجمیع‬:٪50‫االتخف‬‫ومجمیع‬:٪17
Males Only

16. &
FEMALES SPECIFIC

17. &17
• Women population constitute almost 50% of the Pakistani population
• They are progressing, vibrant & are an active part of the society
• No political system can run without their contribution & participation
• They are in the parliament & discussing politics at equal level with their male counterparts
• Women are also hosting political debates & discussions at many TV channels
• In upcoming elections which will be held on May 11 – many political parties are giving a fair
representation to women in their electoral panel
• It’s important to gauge the women‘s attitude towards politics & systems
Women Empowerment

18. &18
• Only 18% urban females have any interest in political talk shows , 63% have no interest
• Only 23% of urban female respondents tune any political talk show by themselves,
otherwise they(43%) only see these shows as their male family members are watcing that
program
• Despite lack of interest in politics (20%) majority of the urban females (68%) believe that
women should take part in politics
• Majority (61%) of the females residing in urban centers agreed with the statement that
women should cast vote in up coming elections
• A split opinion was observed when they were asked what will be their behavior if any
women candidate contest election from their constituency – 40% said they will cast the
vote to that lady, 31% were undecided & 29% didn’t agree with this idea
Key findings

19. &19
• Opinions split again ,when it was asked that whether women should attend political gatherings
- 40% are against this idea, 28% undecided & 32% are willing to participate in political
gatherings
• 46% of the women believe that female politicians perform better than their male counterparts
where as 27% disagreed with this statement & same quantity (27%) are un-decided
• Similarly 41% of the urban female respondents believe that female political analytical anchor
persons are performing better than their male counterparts, where as 30% are undecided &
29% believe vice versa
• Majority (63%) of Pakistani urban women believe that – they are free & there are no un-
necessary restrictions imposed on them by their male family members
• When female respondents were asked to recall any three alive women politicians – half (51%)
of them couldn’t recall any female politician’s name
• However amongst known female politicians – top 5 belongs to PPP
• Sharmila Farooqi (14%), Sheri Rehman (14%) & Hina Rabbani Khar (13%) are most popular
female politicians amongst females
Key findings

20. &20
‫ںیہن‬‫دیپسچل‬‫اخص‬‫وکیئ‬‫ےس‬‫وشز‬‫اک‬‫ی‬‫ایسیس‬‫واےل‬‫آےن‬‫رپ‬‫وی‬‫یٹ‬‫ےھجم‬
33%
30%
19%
9%
9%
‫اافتق‬‫ادہ‬‫زی‬‫تہب‬ ‫اافتق‬‫مک‬‫ھچک‬ ‫االتخف‬‫ہن‬‫اافتق‬‫ہن‬ ‫االتخف‬‫مک‬‫ھچک‬ ‫االتخف‬‫ادہ‬‫زی‬‫تہب‬
Females Only
‫اافتق‬‫ومجمیع‬:٪63‫االتخف‬‫ومجمیع‬:٪18

21. &21
‫وہےت‬‫رےہ‬‫ھکی‬‫رمد‬‫ےک‬‫رھگ‬‫اگلیت‬‫ںیہن‬‫ےس‬‫وخد‬‫ایسیس‬‫واےل‬‫آےن‬‫رپ‬‫وی‬‫یٹ‬‫ںیم‬‫ںیہ‬‫اےہ‬‫اڑپی‬
‫گ‬
‫اےئلیسداھکیی‬
16%
26%
35%
14%
9%
‫اافتق‬‫ادہ‬‫زی‬‫تہب‬ ‫اافتق‬‫مک‬‫ھچک‬ ‫االتخف‬‫ہن‬‫اافتق‬‫ہن‬ ‫االتخف‬‫مک‬‫ھچک‬ ‫االتخف‬‫ادہ‬‫زی‬‫تہب‬
‫اافتق‬‫ومجمیع‬:٪42‫االتخف‬‫ومجمیع‬:٪23
Females Only

22. &22
‫انیلاچےیہ‬‫ہصح‬‫ںیم‬‫ایسس‬‫وک‬‫وخانیت‬
36%
32%
19%
4%
9%
‫اافتق‬‫ادہ‬‫زی‬‫تہب‬ ‫اافتق‬‫مک‬‫ھچک‬ ‫االتخف‬‫ہن‬‫اافتق‬‫ہن‬ ‫االتخف‬‫مک‬‫ھچک‬ ‫االتخف‬‫ادہ‬‫زی‬‫تہب‬
‫اافتق‬‫ومجمیع‬:٪68‫االتخف‬‫ومجمیع‬:٪13
Females Only

23. &23
‫ااچےیہ‬
‫گ‬
‫اجی‬‫رضور‬‫ڈاےنل‬‫وکووٹ‬‫وخانیت‬
32%
29%
24%
9%
6%
‫اافتق‬‫ادہ‬‫زی‬‫تہب‬ ‫اافتق‬‫مک‬‫ھچک‬ ‫االتخف‬‫ہن‬‫اافتق‬‫ہن‬ ‫االتخف‬‫مک‬‫ھچک‬ ‫االتخف‬‫ادہ‬‫زی‬‫تہب‬
‫اافتق‬‫ومجمیع‬:٪61‫االتخف‬‫ومجمیع‬:٪15
Females Only

24. &24
‫یگ‬‫ڈاولں‬‫ووٹ‬‫یہ‬‫اوکس‬‫ںیم‬‫وت‬‫وہیت‬‫ادیموار‬‫اخوتن‬‫وکیئ‬‫ںیم‬‫ہقلح‬‫ریمے‬‫ارگ‬
18%
22%
31%
14%
15%
‫اافتق‬‫ادہ‬‫زی‬‫تہب‬ ‫اافتق‬‫مک‬‫ھچک‬ ‫االتخف‬‫ہن‬‫اافتق‬‫ہن‬ ‫االتخف‬‫مک‬‫ھچک‬ ‫االتخف‬‫ادہ‬‫زی‬‫تہب‬
‫اافتق‬‫ومجمیع‬:٪40‫االتخف‬‫ومجمیع‬:٪29
Females Only

25. &25
‫ے‬‫ئ‬‫ی‬‫ہ‬ ‫اچ‬‫ا‬
‫گ‬
‫ی‬‫اج‬‫رضور‬‫ںیم‬‫وسلجں‬‫ایسیس‬‫وک‬‫وخانیت‬
13%
19%
28%
17%
23%
‫اافتق‬‫ادہ‬‫زی‬‫تہب‬ ‫اافتق‬‫مک‬‫ھچک‬ ‫االتخف‬‫ہن‬‫اافتق‬‫ہن‬ ‫االتخف‬‫مک‬‫ھچک‬ ‫االتخف‬‫ادہ‬‫زی‬‫تہب‬
‫اافتق‬‫ومجمیع‬:٪32‫االتخف‬‫ومجمیع‬:٪40
Females Only

26. &26
‫اقمےلب‬‫ےک‬‫رمدوں‬‫وخانیت‬‫رتہب‬‫ایسس‬‫ںیہ‬‫وہیتکس‬‫دان‬
17%
29%
27%
13%
14%
‫اافتق‬‫ادہ‬‫زی‬‫تہب‬ ‫اافتق‬‫مک‬‫ھچک‬ ‫االتخف‬‫ہن‬‫اافتق‬‫ہن‬ ‫االتخف‬‫مک‬‫ھچک‬ ‫االتخف‬‫ادہ‬‫زی‬‫تہب‬
‫اافتق‬‫ومجمیع‬:٪46‫االتخف‬‫ومجمیع‬:٪27
Females Only

27. &27
‫زجتہی‬‫ایسیس‬‫رتہب‬‫ادہ‬‫زی‬‫رمد‬‫ںیم‬‫اقمےلب‬‫ےک‬‫ارکنی‬‫وخانیت‬‫وایل‬‫رپآےن‬‫وی‬‫یٹ‬‫ںیہ‬‫رکےت‬
20%
21%
30%
16%
13%
‫اافتق‬‫ادہ‬‫زی‬‫تہب‬ ‫اافتق‬‫مک‬‫ھچک‬ ‫االتخف‬‫ہن‬‫اافتق‬‫ہن‬ ‫االتخف‬‫مک‬‫ھچک‬ ‫االتخف‬‫ادہ‬‫زی‬‫تہب‬
‫اافتق‬‫ومجمیع‬:٪41‫االتخف‬‫ومجمیع‬:٪29
Females Only

28. &28
‫وہیئ‬‫اگلیئ‬‫اں‬‫ادنبی‬‫ی‬‫اسری‬‫تہب‬‫رضوری‬‫ریغ‬‫رپ‬‫ھجم‬‫ریمے‬‫ےن‬‫رمدوں‬‫ےک‬‫رھگ‬‫ے‬‫ریم‬‫ںیہ‬
9%
12%
16%
18%
45%
‫اافتق‬‫ادہ‬‫زی‬‫تہب‬ ‫اافتق‬‫مک‬‫ھچک‬ ‫االتخف‬‫ہن‬‫اافتق‬‫ہن‬ ‫االتخف‬‫مک‬‫ھچک‬ ‫االتخف‬‫ادہ‬‫زی‬‫تہب‬
‫اافتق‬‫ومجمیع‬:٪21‫االتخف‬‫ومجمیع‬:٪63
Females Only

29. &29
Top Most Popular Female Politicians
51%
14%
14%
13%
10%
8%
6%
5%
4%
4%
Could not recall
Shermeela Farooqi
Sheri Rehman
Hina Rabani Khar
Firdos Ashiq Awan
Fameeda Mirza
Marvi Memon
Khush Bakht
Nasreen Jaleel
Kashmala Tariq
Females Only

30. &
STUDY SCOPE

31. &31
• 1324 interviews (Equally divided into males & females) conducted in 15 cities
between age group 18-45
• On 95% confidence level the error of margin is +3.78
Sample Size Distribution
Lower Sindh Upper Sindh
Southern
Punjab Central Punjab
Northern
Punjab KPK
Baluch
istan
Khi Hyd. Suk. Lark
Bhaw
pr Mul Lhr Fsd Gujw Sgd Rp/Isl Skt Pwr Abtt Qut
222 60 60 60 60 84 160 102 60 60 120 60 84 60 60
282 120 144 382 180 144 60

32. &32
• Umeed.pk is a forum with a singular mission, to make people participate in
building Pakistan through vote that is our UMEED for Pakistan.
•
The polls, videos and actions we create build awareness of issues that shape
our opinion to vote for the UMEED of Pakistan.
• We want people to vote for themselves to live in corruption free, peaceful &
prosperous Pakistan. We want to educate people that as Pakistani it is their
right to vote but make sure that your vote does not elect any corrupt, lota,
extortionist, opportunist & ideological traitors.
•
This time vote for Pakistan's ideology, corruption free, lota free and down to
earth leadership that lives simple life as a common man of Pakistan do.
Umeed.pk – An Introduction

33. Click to edit Master title style
&
About Pulse

34. Click to edit Master title style
&34
• An emerging name in the field of marketing research, business strategy assistance &
communication services consultancy, but as an expert brings more than 12 years of
experience in diversified areas of FMCG, media, pharmaceuticals & opinion polls
• Well versed with business analytics, modeling to help effective decision making
• Have high involvement from project design to sharing the findings stage
• Experienced proficient team, have capability of handling nationwide quantitative and
qualitative studies
@ Pulse Consultant – A “Strategic Partner” like an
“Extended Brand Team”
Pulse Consultant is …

35. Click to edit Master title style
&35
• We don’t believe in providing just “Data”
• We are champions of converting
“Data” into “Information”
“Information” into “Knowledge”
“Knowledge” into “Insights” & processing
“Insights” into “Actionable Idea”
• We meet such challenges with
– Academic understanding of research methods
– Awareness of consumer’s lifestyle pattern
– Thorough knowledge of the category & brand dynamics &
– Comprehension of client’s need & expectation
@ Pulse Consultant – Providing an actionable strategic direction
At Pulse Consultant …

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• Innovation & exploration of new ideas is the basic key of positive & continuous
change – but all these should be based on Academic knowledge & practical
experience
• Developing Insights beyond numbers – which should be instrumental for
strategy formulation – but this couldn't be possible without understanding
consumer’s behavior & market needs
@ Pulse Consultant we are focusing on innovative but academic based research
methodology which are more strategy driven rather than providing just numbers
@ Pulse Consultant – Improvising academic research methodologies
to gain innovative, strategy driven research solutions
Pulse Consultant’s Philosophy

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Field Setup
Karachi
Hyderabad
Sukker
Multan
Lahore
Peshawar
Quetta
Faisalabad
Rawalpindi
/Islamabad
@ Pulse Consultant – Nationwide network comprising
urban /rural domains

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&
Kashif Hafeez Siddiqui
kashif@pulsecosultant.com
021-3454-2025-26
0321-2032757
www.pulseconsultant.com