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Marketing Management, 12/e A South Asian Perspective 12 Setting Product Strategy

Chapter Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],12-

Product 12- Anything that can be offered to a market to satisfy a want or need.

Figure 12.2 Five Product Levels ,[object Object],[object Object],[object Object],[object Object],[object Object],12-

Product Classification Schemes ,[object Object],[object Object],[object Object],12-

Durability and Tangibility ,[object Object],[object Object],[object Object],12-

Consumer Goods Classification ,[object Object],[object Object],[object Object],[object Object],12-

Industrial Goods Classification ,[object Object],[object Object],[object Object],[object Object],[object Object],12-

Product Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10-

The Product Hierarchy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12-

Product Systems and Mixes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12-

Product Line Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],12-

Product Line Analysis ,[object Object],12-

Product Line Analysis– PL LENGTH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12-

Product-Mix Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12-

Co-Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12-

Packaging: The 5 th P 12- All the activities of designing and producing the container for a product.

Packaging has been influenced by: ,[object Object],[object Object],[object Object],[object Object],12-

Functions of Labels ,[object Object],[object Object],[object Object],[object Object],[object Object],12-

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