Your Friendly Neighborhood CTSI: How Clinical Translation Science Institutions Are Harnessing the Power of Social Media This is a poster on all the CTSAs located within the Medical Libraries Association Midwest Chapter states. One of the key functions of the Clinical Translation Science Awards (CTSAs) is to encourage and enhance community engagement, creating ways for researchers and community members to learn from one another. This poster takes a look at which CTSAs are using social media (Twitter, Facebook, etc.) as part of their community engagement efforts, with a focus on what Midwest CTSAs are doing. Methods: A broad picture of which Midwest CTSAs are doing what will be captured, using freely available tools for making word clouds and tracking Twitter history (such as first posts), looking at Facebook profiles, and exploring community engagement websites. A general list of all CTSA social media efforts will also be captured and presented. Goals: The main purpose of this poster is to alert Midwest medical librarians to the community engagement efforts of their community CTSAs. Librarians interested in social media may be able to learn from the CTSA efforts. In addition, the librarians may be able to offer additional support to their CTSAs, providing resources and creating partnerships. Medical libraries serve the same communities that the CTSAs are trying to reach; being aware of the other group’s efforts may open channels for communication, the exchange of ideas, and the creation of best practices.

2. 1/5 of all CTSAs have Twitter accounts

3. Harvard has the largest number of Twitter followers with ~530 (largest in the Midwest is NUCATS, at 116)

5. Offer support to local CTSAs, e.g. providing resources and additional marketing

6. Create partnerships through combined social media community outreach efforts that open doors to further collaboration One of the key functions of the Clinical Translation Science Awards (CTSAs) is to encourage and enhance community engagement, creating ways for researchers and community members to learn from one another. This poster takes a look at which Midwest Chapter CTSAs are using social media (Twitter, Facebook, etc.) as part of their community engagement efforts. Methods: A broad picture of Midwest CTSA social media community engagement efforts has been captured by seeking out Twitter accounts, finding Facebook profiles, and exploring community engagement websites. Goals: The main purpose of this poster is to alert Midwest medical librarians to the community engagement efforts of their local CTSAs. Medical libraries serve the same communities that the CTSAs are trying to reach; being aware of the other group’s efforts may open channels for communication, the exchange of ideas, and the creation of best practices. Both CTSAs and social media are relatively new; as they develop, further rigorous research could include formal analysis of CTSA social media use, the impact of social media use compared to traditional community engagement efforts, or the experiences of CTSA/library combined social media efforts. Is there evidence that supports social media use in this environment? Wordle: Recent Midwest CTSA Tweets This research was supported in part by an appointment to the NLM Associate Fellowship Program sponsored by the National Library of Medicine and administered by the Oak Ridge Institute for Science and Education.

7. ILLINOIS Institution: University of Chicago Project Title: The University of Chicago Institute for Translational Medicine City: Chicago Social media: not found Community/public webpage: http://itm.uchicago.edu/patients/index.html Institution: Northwestern University Project Title: Northwestern University Clinical and Translational Sciences Institute City: Evanston and Chicago Social Media: http://twitter.com/NUCTSInstitute Community webpage: http://www.nucats.northwestern.edu/community/index.html Institution: University of Illinois at Chicago Project Title: University of Illinois at Chicago Center for Clinical and Translational Science City: Chicago Social media: not found Community page: http://tigger.uic.edu/htbin/codewrap/bin/depts/mcam/CCTS/CERC/cgi-bin/CERC_Home.php INDIANA Institution: Indiana University School of Medicine Project Title: Indiana Clinical and Translational Science Institute City: Indianapolis Social media: officially not found; facebook group: http://www.facebook.com/group.php?gid=62984616378&ref=search Community page: http://www.indianactsi.org/chep IOWA Institution: University of Iowa Project Title: University of Iowa’s Institute for Clinical and Translational Science City: Iowa City Social media: http://twitter.com/ICTSIowa Community page: http://www.icts.uiowa.edu/content/community MICHIGAN Institution: University of Michigan at Ann Arbor Project Title: Michigan Institute for Clinical and Health Research City: Ann Arbor Social media: UMEngage twitter & facebook, linked to from community page below; also http://twitter.com/UM_MICHR and http://www.facebook.com/pages/Michigan-Institute-for-Clinical-Health-Research-MICHR/137611542921082 Community page: http://www.michr.umich.edu/programs/comm-engage.html MINNESOTA Institution: Mayo Clinic Project Title: Mayo Center for Translational Science Activities City: Rochester Social media: (UPDATED 10/12/10) http://twitter.com/MayoClinicCTSA Community page: http://ctsa.mayo.edu/community/index.html OHIO Institution: University of Cincinnati Project Title: University of Cincinnati Center for Clinical and Translational Science and Training City: Cincinnati Social Media: none found Community page: http://www.cctst.uc.edu/programs/community Institution: Case Western Reserve University Project Title: CTSA at Case Western University City: Cleveland Social media: none found Community page: http://casemed.case.edu/proteomics/CTSA/about.shtml#Community%20Engagement Institution: The Ohio State University Project Title: The Ohio State University Center for Clinical and Translational Science City: Columbus Social media: http://www.facebook.com/pages/Columbus-OH/The-Ohio-State-University-Center-for-Clinical-and-Translational-Science/261648826655, http://twitter.com/osu_ccts, http://www.youtube.com/user/OhioStateCCTS Community page: http://www.ccts.osu.edu/content/community-engagement WISCONSIN Institution: University of Wisconsin - Madison Project Title: University Of Wisconsin - Madison Institute for Clinical and Translational Research City: Madison Social media: none found Community page: https://ictr.wisc.edu/CommunityMembers Institution: Medical College of Wisconsin Project Title: Clinical and Translational Science Institute of Southeast Wisconsin City: Milwaukee Social media: none found (2010 awardee!) Community page: http://www.ctsi.mcw.edu/index.php?id=73 Related resources: CTSA Key Communications slideshow on use of social media: http://www.ctsaweb.org/uploadedfiles/Marketing%20Through%20Multi%20and%20Social%20Media.pdf Word cloud of followers of Midwest CTSA Twitter Feeds: http://www.wordle.net/show/wrdl/2322099/Midwest_MLA_CTSA_followers Harvard Catalyst’s news release for its Twitter account: http://catalyst.harvard.edu/news/news.html?p=1534 National Center of Research Resources on Twitter: http://twitter.com/ncrr_nih_gov List of all CTSAs: http://www.ctsaweb.org/index.cfm?fuseaction=quicklink.showInsSearch_Result