5. BIAS 2013 Successful Results
2 halls with 40,000 SQ.M. and over 300 exhibitors
Over 1 million visitors and 3,061 foreign visitors
1,947 cars display & joined the event
1,061 reporters & PR value worth Bht. 317,059,348
B2B activities from JETRO, NAPAC, AAAL, PASPIDA
11 Products release in the event
6. Very successful for 2nd years
BANGKOK International Auto Salon
2012
Official license of Japan’s No.1
Automaker show
150 exhibitors
Over 30 modified cars from Japan
700,000 visitors
20,000 SQ.M.
BANGKOK International Auto Salon
2013
40,000 SQ.M.
Over 1,000,000 visitors
0ver 300 companies
Over 40 modified cars
from Japan
Over 3,000 international visitors
B2B
Over 50 International Exhibitors
10. 100% Increased in Number of Exhibiting Companies
Over 50 international companies
2012 2013
110
>300
Partners/Exhibitors
+100%
10
>50
0
10
20
30
40
50
60
2012 2013
International
Exhibitor
International Exhibitor
Booths 5 times increase
11. Over 200% increased in Media spent
Media
News
TV
Magazine
International
Media
RadioOn Line
Digital
Media
OOH
360
149 MB
1 MB
92 MB
6 MB
9 MB
5 MB
1 MB
120
>260
0
50
100
150
200
250
300
2012 2013 Media
Million Baht
+200%
12. Over 75% increased in PR values
PR
Million Baht
More 300
170
2012 2013
+75%
0
50
100
150
200
2012
2013
56%
132%
58% 71%
200%
18. Visitor profile
In general , most visitors are males, those who ages between
25-30 years old and white collars.
83%
17%
Gender
Male
Female
28%
33%
19%
10% 10%
Age
20 - 24 years old
25 - 30 years old
31 - 35 years old
36 - 40 years old
40 and more
62%
Lower
Middle
Upper
12%
26%
63%
Household Income
70%
18%
9%
3%
1%
EducationBachelor degree or
higher
Diploma/Vocation
High school
Secondary school
Primary school or
lower
19. Attracted new visitors
64% 36%
First time to participate in 2013
Participate in last year event
This year event attracts a lot of new-comer which is about 64%
20. 14
4
92
0%
20%
40%
60%
80%
100%
Pre-aware & intend to join
Pre-aware & not intend
Just aware on arrival
DK/pop-in
(n=600)
Event awareness
92% of visitors are well aware of the event prior
and they intend to come
21. Event name recall
86% of all age groups mostly recognize “Auto Salon”
56%
18%
13%
6%
7%
Auto Salon
Bangkok Auto Salon
Bangkok International Auto Salon
Other names
Do not know
86%
22. 53
50
16
7
6
5
Things that want to do after attend the event
Want to have a car
decorated
Buy car-decorated
equipment
Buy a car
Want to change a car
into racing car
Want to take part in
racing
No
81
56
35
33
16
7
Thing like in the event
Modified car show (any)
Buy modified car equipment
See super cars
Pretty (any)
See D1 competition/Drift racing
Other activities (any)
Visitors were interested in…
Most of visitors satisfy with modified car displays in the event, particularly
Japanese Cars and want to modify their car after attending the event
23. 81.15 81.53
82.69
80.57 80.57 80.42
81.54
85.95 86.30
88.55
84.96 85.08 84.60
86.69
Total Visitor 20-24 25-40 41 and more Weekday weekend
Event Liking
Pre Post
Age DateQuota
The overall event liking is increased after event participation
2013 Exceeded visitor’s expectation
24. 91% of visitors are appreciated the
event
0
1
9
63
28
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
visitor
Very satisfied
Quite satisfied
Neutral
Quite dissatisfied
Overall Event Liking
13
43
44
0
20
40
60
80
100
120
Total new and
different from
other car-expo
events
A bit different
from other car-
expo events
Same as other car-
expo events
Total %
Norm: 2.14 Mean Score: 2.33
Event Uniqueness
87% is viewed by visitors to be
different from other car-expo event
Bangkok International Auto Salon is different
87%
91%
25. 0 20 40 60 80 100
Auto
Salon
Auto
Show 1
Auto
Show 2
Event that have various
modified/decorated car equipment
boothes
Event for car-decorated lover
Event that have many foreigner
boothes
Event that provides knowledge about
cars and car's equipment
Event for car lover
Event that focuses on selling car's
products and equipment
Event that focuses on entertaining
activities
Event that has wide advertising and
public relation
Event that focuses on selling cars
In general, the event is very different from other car-expo and highly
associated with “Event that have various modified/decorated car
equipment booths” and “Event for modified car lover”
Event Association
Cleary different from other car shows
26. Walk Around Modified
Equipment Selling Area
93%
7%
89%
11% YesNo
Degree of differences
Visitor
%Equipment inside the
event is better
Equipment outside
the event is better
89% of visitors visit modified
equipment booth
93% of visitors notice that equipment
selling in the event is relatively different
from outside
Cleary different & better modified equipment
27. Empathy
ความชอบ
EVENTS@WORK KPIS : The 2013 event performed better than
norm and exceeded the 2012 event
3.37
2.91
3.52
3.38
2.88
2.90
2.88
2.55
3.34
2.49
3.52
2.40
Auto Salon 2013
Auto Salon 2012
Norm 2013
Impact
ความประทับใจ
Overall performance
Bangkok Int’l Auto Salon: 3.30
Norm : 2.94
Communication
การจดจําชืองาน Persuasion
ผู้ร่วมงานหน้าใหม่
Overall event performance
29. The premier Auto Mobil and accessory show in
South East Asia
1. For Regional Hub
2. Destination for international business
3. Annual biggest event
BIAS’s Goal
30. • Increase International Exhibitors
• Increase B2B Activities
• Drive Transaction Volumes
• More New Products Release
• New Exciting Show
What’s new in2014 ?
31. Event Detail
Set Up Date:
16 - 18 June 2014
Show Day:
19 – 29 June 2014 (11 days)
Venue:
Impact Challenger Hall 2-3 approx 40,000 sq.m.
Detail:
19 June 2014 , 09.00 – 19.00 For Press and VIP Day
20 – 29 June 2014 , 12.00-21.30 weekday
11.00-21.30 weekend
Dismantle
30 June 2014
