3. Setting the scene
Today’s media landscape is complex and dynamic:
Media usage and multi-usage has never been higher
More choice/new outlets
But at the same time:
Less loyalty
Less time
We already know who reads magazines in Europe, when they are consumed and how
frequently – we know our readers!
But, there is little information on ‘how’ and ‘why’ magazines are consumed and how the
changing media landscape may impact the European magazine industry