1. Building a home page that is right for you
It is not surprising many people do not know where to start, when setting out to build
a home page. It could be that you have an existing website, but you want to improve
the 'front page’, else perhaps you looking to setup a new 'front page’ or a single page
website.
Starting off, as you mean to go on.
Sometimes building websites is about building layers. Rather than setting up a static
single web page, to only remove a month or two later, to replace with a main
website, you could start off with a content management system’ that you can use for
a ‘home page’, but then can be used to build more pages and a blog. That way you
are not rebuilding your web presence, but rather expanding it from the same
foundations.
Use any statistics you have to hand.
If you have an existing website, and you are looking to rebuild the home page, then
use any website statistics you have to hand, to help you.gauge what is required. For
instance if you run a business, and one of your main products or services, has a wep
page that is under-performing, you might want to use the 'home page’ as an
opportunity to help drive traffic to that page.
What content should go on a home page?
It all depends what the objective of the home page is. If you are only building a static
single page website, then that will vary if you working on a ‘front page’ for an
organisation website.
A personal one page single website, might could perhaps entail a brief introduction,
then with links to social network connections. That type of home page wouldn’t need
a content management system, enabling it to be easy to maintain and fast to load.
If you are going to build a blog at the same domain location, then the home page
probably should be part of content management system, that also will be used to
supply the blog posts as well. Though you could decide to actually use an ‘about
page’ as a temporary front page, until the blog posts begin, then have the blog posts
displayed on the home page later on.
An organisation such as a business, should always focus on the website’s objectives
and how the ‘front page’ can help fulfil those, such as pointing people to urgent
news, driving traffic to key pages and providing strong branding.
About the Author: Andrew enjoys writing about technology and is currently
producing a ‘create a home page’ series of articles on the Geonet Solutions blog.