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RECRUITMENT DIRECTORS LEARNING &
NETWORKING EVENT
JASON KENNEDY, GROUP CEO
March 2009 first loss
(-£3.7m) in 27 years
Joined April 2009
Forecasting £(-11m)
losses
My only challenge
- Fix it
My only condition
- No sacred cow
STRATEGY
Grip the
Task
Grip the
Team
Light the
Fire
Be
Relentless
MESSAGE...
“DO OR DO NOT ....
THERE IS NO TRY”
SEEDS OF CHANGE AGGREGATION OF
MARGINAL GAINS.
SELL
RONALDO
ONLY LET GOOD PEOPLE
ON YOUR BUS…
COMMUNICATE
COMMUNICATE
COMMUNICATE
Relentless
DOUBLED
GROSS
PROFIT
BACK TO
SEVEN DIGIT
PROFIT’S
STRENGTHENED
BALANCE SHEET
POSITIVE
PEOPLE
ENGAGEMENT
SIGNIFICANT
CASH
GENERATION
WHAT NEXT?
… A NEW WEAPON IS NEEDED
Jason Kennedy at July 2013 Directors Event

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Jason Kennedy at July 2013 Directors Event