Find & Be Found: Practical ways of Leveraging Online Tools for Lead Generation
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Every small business, from real estate agents, to general contractors, is concerned with the same thing: how do I find more leads with less effort. The internet is one of the best mediums for this, but the landscape for online local has become fiercely competitive. This short talk will provide a set of simple, practical methods that small businesses in any sector can leverage to stay ahead of the online competition and get more eyes on their business.
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Find & Be Found: Practical ways of Leveraging Online Tools for Lead Generation
- 1. PRACTICAL ONLINE LEAD GENERATION FOR SMALL BUSINESSES Carlo Perez CEO of uknowa.com @uknowa carlo@uknowa.com #remarkto
- 4. Over 31,000 members serve customers in the Greater Toronto Area
- 5. the smart way to hire the right contractor
- 6. the smart way to hire the right contractor
- 7. FINDING CUSTOMERS ONLINE • Knowledge of Space and Competition • Attraction via curated content and social media • Conversion by building and measuring
- 9. SEARCH ENGINE OPTIMIZATION • Notoptional - Read Outsmarting Google
- 10. SEARCH ENGINE OPTIMIZATION • Notoptional - Read Outsmarting Google • Trustrank: Links, age, titles, URLs, content
- 11. SEARCH ENGINE OPTIMIZATION • Notoptional - Read Outsmarting Google • Trustrank: Links, age, titles, URLs, content • Google Keyword Tool
- 12. SEARCH ENGINE OPTIMIZATION • Notoptional - Read Outsmarting Google • Trustrank: Links, age, titles, URLs, content • Google Keyword Tool • websitegrader.com
- 13. KNOWLEDGE
- 14. KNOWLEDGE • Keeping Tabs on Your Space • Zite, Flipbook, Pulse, Reddit, Reader • Google Alerts
- 15. KNOWLEDGE • Keeping Tabs on Your Space • Zite, Flipbook, Pulse, Reddit, Reader • Google Alerts • Spying on the Competition • Map out neighbourhood / top 10 • Simon Says! (Hubspot / Yahoo Site Explorer)
- 16. ATTRACTION
- 17. ATTRACTION • Content is your magnet • Spam is SPAM • Blog (Remove dates) + Diversify • Become a source
- 18. ATTRACTION • Content is your magnet • Spam is SPAM • Blog (Remove dates) + Diversify • Become a source • Twitter is not a joke (anymore) • Twitter = B2B, Facebook = B2C, LI = Discussion • Be real - we can tell • Managing it: Posterous/Tumblr, HootSuite/ Tweetdeck
- 19. CONVERSION
- 20. CONVERSION • Be a Mac, not a PC • It’s cheap (CrowdSpring, 99designs vWorker, eLance) • Measure! (usabilityhub, getclicky, mouseflow)
- 21. CONVERSION • Be a Mac, not a PC • It’s cheap (CrowdSpring, 99designs vWorker, eLance) • Measure! (usabilityhub, getclicky, mouseflow) • Make an offer • Make it useful! • E-mail Signup (MailChimp, MadMimi) • Twitter/Facebook Login
- 22. GOOD REAL ESTATE AGENT? • Thanks! Visit us! • Askabout uknowa’s referral program • carlo@uknowa.com • @uknowa Booth #1142 Sept 22-25, Better Living Centre, The Ex
- 24. OUTSMARTING GOOGLE EVAN BAILYN
Hinweis der Redaktion
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- - Initial research\n- Seems low interest rates, low prices driving sales\n- 31000 - this talk is needed\n
- - Initial research\n- Seems low interest rates, low prices driving sales\n- 31000 - this talk is needed\n
- - Initial research\n- Seems low interest rates, low prices driving sales\n- 31000 - this talk is needed\n
- - product description\n- launched in march, 150 to 150000\n- recent successes\n- core business is lead generation\n
- - old way is advertising, yellow pages, etc.\n- new ways to reach your customers\n- group into three areas\n
- - always something to learn\n- LATUC\n
- - always something to learn\n- LATUC\n
- - always something to learn\n- LATUC\n
- - always something to learn\n- LATUC\n
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- It’s not 1995 - user expectations are very high\n
- It’s not 1995 - user expectations are very high\n
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