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Social Media Taster Course

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The document provides an overview of social media and how businesses can utilize social media marketing. It discusses the benefits of social media, how to identify target communities, and ways to integrate social media into a company's website. Examples are given of successful social media campaigns including Compare the Meerkat and Frugi Organic Clothing. The summary concludes that social media can drive increased traffic, sales, and word of mouth if content is engaging and communities are actively engaged.

BusinessTechnologie
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Social Media Taster Course 1. An Overview of Social Media 2. Social Media Marketing Aren Grimshaw UKNetWeb Limited
1. An Overview of Social Media ,[object Object],[object Object],[object Object],[object Object]
What can Social Media do for you? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media? ,[object Object],[object Object],[object Object]
What is Social Media – Different Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How big is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media – Some Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who is using it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who is using it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Social Media Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media Marketing? ,[object Object],[object Object],[object Object]
Where do I start? - Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do I identify my community? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do I identify my community? - Resources ,[object Object],[object Object],[object Object]
Where do I start? – Actions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Where do I start? - Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Examples – My Profiles ,[object Object],[object Object],[object Object],[object Object]
Where do I start? - Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are people saying about me or my business? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What are people saying about me or my business? - Resources ,[object Object],[object Object]
Case Study – Compare the Meerkat
 
 
Case Study – Compare the Meerkat ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study – Compare the Meerkat ,[object Object],[object Object],[object Object]
Does it make any money? ,[object Object],[object Object]
Does it make any money? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Taster Course 4. Making more of your website Toby Parkins UKNetWeb Limited
4. Making more of your website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What can be done? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s the benefit of that? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Making the most of your resources ,[object Object],[object Object],[object Object],[object Object]
Who’s doing it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where do I start? - Actions ,[object Object],[object Object],[object Object]
Where do I start? - Resources ,[object Object],[object Object]
Case Study – Frugi Organic Cotton Clothes ,[object Object]
Making the most of your resources - Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Does it make any money? - Zappos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Does it make any money? ,[object Object],[object Object],[object Object]
Show me the money… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media for Business – More info ,[object Object],[object Object],[object Object]
Social Media for Business – Training ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media Taster Course

  • 1. Social Media Taster Course 1. An Overview of Social Media 2. Social Media Marketing Aren Grimshaw UKNetWeb Limited
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  • 21. Case Study – Compare the Meerkat
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  • 28. Social Media Taster Course 4. Making more of your website Toby Parkins UKNetWeb Limited
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Hinweis der Redaktion

  1. Me Background: Sales, Marketing and PR Currently: Account Manager and Social Media Consultant with UKNetWeb UKNetWeb: Specialises in the technical aspects of web design and ecommerce