43. With four months of steady
decline, it’s apparent that tabs
are affecting opens in Gmail.
After the introduction of the
tabbed inbox in May,
Gmail opens have dropped 20%
Justine Jordan, Litmus
@hannah_bo_bannahttps://litmus.com/blog/48-of-emails-are-opened-on-
mobile-gmail-opens-down-20-since-tabs
107. • what problems do they have?
• what do they love?
• what do they hate?
• what do they share?
• what sites do they read?
• how do they spend time online?
• what about offline?
@hannah_bo_banna
151. make your headline &
social share copy
‘clicky’
@hannah_bo_bannahttp://www.upworthy.com/you-will-not-believe-how-easy-it-is-to-make-something-go-viral
152. create images for
social sharing
@hannah_bo_bannahttp://www.upworthy.com/you-will-not-believe-how-easy-it-is-to-make-something-go-viral