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1. Mike Ormond Developer Evangelist Windows Phone 7Development @MikeOrmond http://bit.ly/mikeormond mike.ormond@microsoft.com Microsoft Ltd

2. Fundamentals

3. Three Red Threads Personal – your day, your way Relevant – your people, your location Connected – your stuff, your peace of mind

4. Hardware Platform Capacitive touch 4 or more contact points 800 (480) Sensors A-GPS, Accelerometer, Compass, Light, Proximity Camera 5 mega pixels or more Multimedia Common detailed specs, Codec acceleration Memory 256MB RAM or more, 8GB Flash or more GPU DirectX 9 acceleration CPU ARMv7 Cortex/Scorpion or better Hardware buttons | Back, Start, Search 480 (320)

6. Rapid creation of multi-screen 2D and 3D games

7. Rich content pipeline

8. Mature, robust, widely adopted technology

9. Xbox 360, Windows, and Zune

10. Modern application UI framework

11. Rapid creation of visually stunning apps

12. Metro-themed UI controls

14. XNA Recipe Game Studio 4 Access to most namespaces And… Access to Silverlight features

15. Development Tools Silverlight & XNA Project Types Emulator Visual Studio Debug Blend for Phone Express - Emulator Beta - Device Developer Registration Tool XAP Deployment Tool Windows Phone Developer Tools (WPDT)

16. Development Process C# XAML + Manifest Assemblies Resources XAP

17. Demo

18. Marketplace

19. Overview Details DEEPEN CUSTOMER CONNECTION £67 + VAT Trial API Broad business model & billing support Push Notification, update & glance able tiles Unlimited Paid Apps 5 Free Apps 70% Revenue Share EASILY MANAGE YOUR BUSINESS Credit Card & Mobile Operator Billing Single self-service portal Transparent policies, open to 3rd party services Beta distribution service Device Unlock Support for Trials and Betas INCREASED DISCOVERABILITY Reach all WP7 consumers with worldwide distribution Single easy-to-find marketplace on device & PC Daily, localized merchandising to promote the very best apps

20. Connected

21. WCF (BasicHttpBinding) No custom bindings No sockets REST WebClient HttpWebRequest Accessing Services Windows Azure Notification Services Your Hosted Service Existing Hosted Service Xbox Live Location Service Mapping Search

22. Phone Concepts

23. (Silverlight) Phone apps are navigation apps Navigation System.Windows.Application MyApp Microsoft.Phone.Controls.PhoneApplicationFrame RootVisual NavigationService Microsoft.Phone.Controls.PhoneApplicationPage Page2 Microsoft.Phone.Controls.PhoneApplicationPage Page1 Microsoft.Phone.Controls.PhoneApplicationPage MainPage

24. App Lifecycle & Tombstoning Application Back-Stack Not Started Launching Closing Terminated Running Activated Deactivated Tombstoned

25. Demo

26. Push Notifications Raw Live Tile Toast

27. Push Notification Architecture Cloud Application Channel URI Phone Application HTTP POST XML Payload Push Client Push Library Unique Channel URI PushNotification Microsoft Push Notification Services Request PNs

28. Push Notifications

29. Input Accelerometer Touch Soft Input Panel Application Bar Hardware Buttons

30. Demo

31. Building Phone Applications

32. Where am I? GPS - Accuracy + Power + Speed - Wilderness + Accuracy - Power - Speed - Indoors WiFi Location services Towers - Accuracy +/- Power +/- Speed +/- Urban areas

33. Location Cloud Service

34. Demo

35. Hubs

36. Panorama & Pivot

37. Demo

38. Launchers & Choosers EmailComposeTask MarketplaceDetailTask MarketplaceHubTask MarketplaceLauncher MarketplaceReviewTask MarketplaceSearchTask MediaPlayerLauncher PhoneCallTask SearchTask SmsComposeTask WebBrowserTask CameraCaptureTask EmailAddressChooserTask PhoneNumberChooserTask PhotoChooserTask SaveEmailAddressTask SavePhoneNumberTask

39. Demo

40. Orientation

41. Themes Magenta Purple Teal Lime Brown Pink Orange Blue Red Green

42. Demo

43. Where next? http://developer.windowsphone.com http://bit.ly/wp7resources http://wpug.net @MikeOrmond http://bit.ly/mikeormond mike.ormond@microsoft.com

44. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.