Package, Stream, Manage. Application virtualiization isolates applications to create a conflict free environment with manageability as the cornerstone to successful service delivery in large organizations. With App-V, deploy applications in seconds to thousands of computers automagically.

1. Delivering Business Value
Today and Tomorrow
Updated May 2009
1

2. Current
Microsoft More on the
technologies horizon
Data, User settings
Folder Redirection Improved Offline/
Offline files Online sync
Issues IT Faces What’s Changing
PC components Breaking ties using
Applications
bound together, technologies like
difficult to replace virtualization to
Calista Technologies
hardware, software increase agility
Operating System
Hardware- Image management
independent and deployment
WIM Images across WIM and
Hardware VHD images
Centralized Desktop
2

3. Enterprise Investment Areas
Access Information Enhance Security Streamline PC
Anywhere and Control Management
“My enterprise is “How can I enable “How can I reduce
becoming more the software and costs and take
disperse. How do I devices my users advantage of new
keep people require and technologies like
connected to what minimize their risk?” virtualization?”
they need?”
App-V; MED-V Bitlocker™; AGPM; MUI; 4 Virtual OS;
DaRT Subsystem for Unix; AIS;
AGPM; App-V; DEM
3

4. What you need to know
•Regular updates
1 Provide immediate ROI •Faster upgrade cycle, separate from Windows®
•Minimal deployment effort
•Run out of the box
2 Deliver end-to-end solutions •Integrate with existing management solutions
•>95% of MDOP customers are (very) satisfied *1
3 Lower Desktop TCO •$70-$80 net cost savings per PC per year using
MDOP *2
*1, Microsoft MDOP customer study. Base: Current MDOP customer n=108, non-
MDOP customer n=367
*2, MDOP ROI Analysis by Wipro 4

5. Dynamically streaming software as a centrally managed service
Provisions applications to users Readily accessible applications
Centralizes permissions Accelerated desktop deployment and
Isolates applications application recovery
Provide real-time metering reports Minimize app-to-app compatibility testing
Leverage existing PC Lifecycle
Management investments
Heidelberg
App-V App-V App-V
4.5 4.5 CU1 4.6
“Microsoft Application Virtualization helps us
dramatically reduce packaging time, optimize
application delivery and management
processes, and cut the total cost of ownership
for our client environment. It paid for itself in just September March H1
six months.” 2008 2009 CY2010
Axel Junghans
Global Client Manager
Heidelberg
5

6. App-V for Desktops
Virtual applications run on the user machine
Consolidate & standardize images
Build business continuity for applications
Applications can be taken offline
*Microsoft Application Virtualization CAL for Desktops is available through MDOP for Software Assurance only.
App-V for Terminal Services
Virtual applications run on the Terminal Server
Enable Server Consolidation
Mitigate Roaming Profile Issues for Terminal Services
Transform TS into a dynamic system
*Microsoft Application Virtualization CAL for Terminal Services is available and sold separately from MDOP
App-V Hosting for Desktops
Available through Service Provider License Agreement
Allows organization to host virtual applications on behalf of
their customers Hosting for Desktops
Can be used for 3rd party or LOB application delivery
*Microsoft Application Virtualization for Service Providers is available and sold separately from MDOP

7. Data, User
settings
What it does What it does
Creates a package Applications Creates a package
with a full OS of a single
application
What it is good for OS Eliminates software
Resolve install
incompatibility
between applications What it is good for
Hardware
and a new OS Resolve conflicts
Run two between
environments on a applications
single PC (e.g. Simplify application
corporate and delivery and testing
personal)

8. Application Policy Based Flexible Application
Sequencing and application Infrastructure Virtualization
Virtualization management with Multiple Client
Delivery Options
Microsoft Application Virtualization Platform
Dynamically streaming software as a centrally managed service

9. Package, Stream, Manage. Application virtualiization isolates applications to create a conflict
free environment with manageability as the cornerstone to successful service delivery.
No user learning curve. Flexible deployment and Mature and Proven
Click to launch any virtual streaming options for all Save Time & Money.
application anywhere business needs. Deploy Applications
Simplify your next Readily Accessible Virtually
Windows rollout Applications for Partners ready to move
Easily prepare Virtual Users, Manageable for you from Proof of
Applications and IT. Concept to Production
Dependencies for Virtual Application
Deployment. Management in the box.

10. Stream Once. Launch local and work completely offline.
No waiting for complete application install or update. No reboots. No application conflicts.
Preserve user settings online and offline.
Automatic application and icon refresh if removed.
Isolate and decouple applications from Windows to reduce conflicts.
Reduce the Windows footprint by never installing applications.
Reduce Windows deployment time by delivering applications virtually.
Manage Windows and Applications independently but use the same toolset.
Single sequencing wizard with powerful interface for customization.
Simple MSI creation for quick deployment with existing software distribution systems.
Simple application dependency creation. No editing or renaming.
Easily view applications and their dependencies.
Virtual applications supported on Windows 7.
11

11. Application Sequencing – The gateway to Microsoft Application Virtualization
Windows
Application
CD
Linearization
Windows Virtualized
Application Application
Installer
Optimization &
Compression
Unpackaging
The admin has the option to
stream the virtual application
The Sequencer produces the or create an MSI wrapper for
virtual application package Standalone Mode delivery
Rapidly packages containing the application
applications through active and its dependencies.
watch technology including
execution dependencies.

12. Dynamic Suite Composition (DSC)
Virtual Environment
Single application with no dependencies still exist
Application known to not conflict may be configured to IndependentVirtual Environment
Inter Application Communication
Application Virtual Environments
Combined Sharing Using DSC
share the same virtual environment
Mandatory/Optional dependency configuration options
App “A” App “B”
Virtual applications can share common dependencies
Flexible Package Management
Virtualize Middleware once share with many
Administrator controls & configures the virtual
Data System Services Configurations
application separately
Create a “one to one” scenario for single applications
that are dependant on each other
Create a “many to one” scenario where middleware
and plug ins components can be reused
Reduces the potential package size

13. Server or no Server, YOU DECIDE.
Secure streaming, standard streaming or no streaming, YOU DECIDE.
In the box infrastructure, integrates into System Center, or use your existing
software distribution product, YOU DECIDE.
Desktop Virtualization or Terminal Services integration, YOU DECIDE.
Complete online, offline and over the internet application usage metering.
Regular, automated polling for new applications or updates. No login or
manual synchronization required.
Roaming supported. Application & user preferences travel with your users.
Customize offline behavior and metering to prevent non-compliant usage.
Localized support in eleven languages, ready for global businesses.
Troubleshoot using standard Windows methods (event log, mgmt pack).

14. Assign virtual applications to end users using Active Directory and stream to users.
Update virtual applications without repackaging, disconnecting users or rebooting.
Retire virtual applications quickly by removing assignment, no uninstall required.
Single update process for client and infrastructure components via Microsoft
Update, no application changes required.
Virtual application license and usage metering included.
Centralized infrastructure provides single delivery and management workflow for
physical and virtual applications
Deploy virtual application by targeting users or machines.
Automated staging & replication of applications to the enterprise, no scripting.
Inventory virtual & physical applications. Determine to who & where they are deployed.
Integrate virtual applications with System Center to streamline your Windows
operating system upgrade and deployment process.

15. Microsoft Application Virtualization Deployment Options
Package, Deploy, Manage. Conflict free applications with manageability as the cornerstone
to successful service delivery.
• Reduce application conflicts • Remove application related reboots
• Reduce application • Dynamic application streaming
compatibility testing • Always accessible applications
• Single Management Console
• Single Software distribution workflow
• No additional infrastructure required
• Integrate Virtual applications with
•Standalone execution
Desktop Publishing Service •automated OS deployment
Dynamic Delivery
•of virtual Delivery
Dynamicapplications ••Full status and reporting of virtual
Package/Active Upgrade
•No server is required
Package/Active Upgrade applications
• No SQL Server required
•MSI wrapper is Directory
Requires Activethe ••Inventory and updating of virtual
Allows streaming capability
applications to SMS/SCCM
Configuration Manager 2007
configuration control
and SQL Server
R2 to be added
• User or Machine targeting
• Interoperable with SMS/ & 3rd party ESD
SCCM & 3rd party ESD • Scalable to 100’ s of thousands of
devices
16

16. Supports Streaming (File, RTSP/s, HTTP/s) File ALL HTTP/S
Uses ConfigMgr
Uses existing infrastructure DB N/A* New SQL DB
SQL DB
Offline Support Included Included Included
Target & Deploy virtual applications to Machines N/A* N/A Included
Target & Deploy virtual applications to Users N/A* Included Included
Reporting for virtual & physical apps N/A* Virtual Included
Supports automated OS Deployment including
N/A* N/A Included
virtual applications
Inventory Virtual Applications N/A* N/A Included
License Metering of virtual/physical applications N/A* Virtual Included
Centralized Status & Reporting N/A* N/A* Included
Active Upgrade N/A* Included Included
Manages Virtual & Physical Apps N/A* Virtual Included
Supports Internet Based Delivery N/A* Streaming Download/Execute
Monitored and managed using OpsMgr N/A MP Available MP Available
• Requires integration with electronic software distribution or customization
• AVM = Application Virtualization Management for App-V

17. 14.1M+ licenses of MDOP sold containing App-V.
Microsoft App-V4.5 is the 3rd Microsoft release of the product; ready to deploy at scale.
12yrs combined experience in the application virtualization and PC lifecycle management.
Over 30 App-V specific case studies from Microsoft customers around the world.
Eliminate application conflicts, reduce time and money.
Deliver applications to users more quickly.
Reuse existing infrastructure and extend ROI.
Consolidate Servers using App-V for Terminal Services.
Virtualize your infrastructure using App-V and Microsoft Virtualization technologies.
Industry Partners build on the App-V platform to extend value.
Industry Partners available to deploy App-V to the enterprise.
App-V file format published to Microsoft Open Source Promise
to further enable the ecosystem

18. App-V 4.5 Cumulative Update1 (CU1) Available March 2009
Provides compatibility with Windows 7 Beta
Provides ability to sequence .NET Framework 3.5 and earlier on Windows XP SP2
Includes all fixes since 4.5 RTM release
Available now via Microsoft Volume Licensing, MSDN and TechNet
App-V 4.6 Available H1 CY2010
Broaden our Windows platform and application coverage
Enable App-V to recognize and run 64-bit applications
Enable App-V to run on 64-bit Windows Operating Systems
Windows 7, Vista and XP
Windows Server 2008 and 2008 R2 (App-V for TS)
Simplify the App-V Sequencing experience
Improved Sequencer UI
Enable App-V to sequence true 64-bit applications
Further expand our global coverage
Enable virtualization of non-English applications in 13 additional languages
Enable localization of App-V management UI’s in 12 additional languages.

19. Reduce Application Enable Roaming Build Business Proactive insight into
Management Costs and Free Seating Continuity for desktop crashes and
Applications hangs
Enable governance Reduce Accelerate OS Manage software
and change control Help Desk Migrations assets across the
Calls Enterprise

20. “…this suite is a must-have collection of valuable utilities—many of which originated at startups since
purchased by Microsoft—and an obvious and tangible benefit of Microsoft's subscription-based
enterprise licensing program. If you're not taking advantage of Microsoft Desktop Optimization Pack,
it's time to take a look.”
- Paul Thurrott, Windows IT Pro Magazine
April 30, 2008
“Organizations currently running Windows XP on their mobile PCs could save $605 a year per
machine by replacing those systems with Windows Vista, using the Microsoft Desktop Optimization
Pack and best practices to improve infrastructure optimization.”
- Peter Galli, eWeek
September, 2007
Yankee Group analyst Laura DiDio said in an interview that a comparable Microsoft offering could
cost as little as one-third of what VMWare charges.
“Until recently, there was not much competition,” she said. “Now what I'm hearing from customers is,
they're glad to see Microsoft stepping up to the plate. They like VMWare's products, but they don't
want to pay those high prices.”
- Laura DiDio;
Analyst, Yankee Group

21. Website for Microsoft Desktop Optimization Pack for Software Assurance
http://www.windowsvista.com/optimizeddesktop
Microsoft Application Virtualization Home Page
http://www.microsoft.com/systemcenter/appv/default.mspx
Microsoft Application Virtualization TechCenter
http://technet.microsoft.com/en-us/appvirtualization/default.aspx
Microsoft Application Virtualization Blog
http://blogs.technet.com/softgrid/default.aspx
Microsoft Application Virtualization Case Studies
http://www.microsoft.com/casestudies/search.aspx?ProTaxID=3369
IDC Webcast: Improving Desktop Management with Microsoft Desktop Optimization Pack
http://www.microsoft.com/events/series/desktopoptimization.aspx?tab=webcasts&id=all
Gartner: Quantifying the Value of Microsoft's Desktop Optimization Pack
http://mediaproducts.gartner.com/reprints/microsoft/vol4/article6/article6.html

22. © 2007 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only and is subject to change.
Microsoft makes no warranties, express or implied, in this summary.

23. Appendix

24. Microsoft Windows SA customers receive better value and
lower cost using MDOP versus VMWare
•BrachCache • AGPM
•AppLocker • AIS
•BitLocker/ToGo • DaRT
•Network Boot • DEM
•Boot from VHD
• 4 Virtual OS’
• MUI Packs
• Subsystem
for Unix
Desktop Virtualization and
Management
included
Management unavailable
from VMWare.. Market
equivalent pricing for mgmt
* Cost of adding MDOP to an existing SA subscription
** Cost of similar management and streaming technology from 3rd party
Costs based on 500 users over 3yrs at product street prices

25. New Windows SA customers get more value when
choosing MDOP + Client SA over VMWare
•BrachCache • AGPM
•AppLocker • AIS
•BitLocker/ToGo • DaRT
•Network Boot • DEM
•Boot from VHD
• 4 Virtual OS’
• MUI Packs
• Subsystem
for Unix
Desktop Virtualization and
Management
included
Management unavailable
from VMWare.. Market
equivalent pricing for mgmt
* Uses market equivalent pricing for similar virtual application management and streaming technology from 3rd party
Costs based on 500 users over 3yrs at product street prices
Includes cost of SA + MDOP - customers get all six MDOP Products

26. App-V Management Console 3rd Party Solution Console to import
Use App-V Mgmt
package from Content share, create
Sequenced app and place application, and assign to AD Security
on Content share. Group.
Package is available for Streaming , 3rd
Party ESD, or Standalone distribution.
App-V Sequencer
OR
Streaming IIS Server Standalone
Content Server
App-V Management Server ServerIIS Server
(RTSP) (optional)
3rd party Standalone (MSI)
Mode
(content) (optional) (HTTP)
(ESD) Mode (MSI)
(HTTP) Virtual App is delivered to the
Use 3rd party interface for client (RTSP/Http/ MSI/ESD).
publishing to IIS 3rd party ESD
or Standalone Mode.
Virtual App is loaded into
cache and icons and files are
available to user.
App-V client reads on launch,
App-V Terminal Server Desktop PC runs app local or via TS.
launch, runs app local or via TS.

27. Global manufacturer simplifies client management and reduces total cost of ownership with
application virtualization
“Microsoft Application
The Challenge
Virtualization helps us
Time-consuming application packaging and delivery dramatically reduce packaging
Gain control of disparate hardware and software across the time, optimize application
enterprise delivery and management
Reduce costs , improve software delivery and client processes, and cut the total cost
management of ownership for our client
environment. It paid for itself in
just six months.”
The Results - Axel Junghans
- Global Client Manager
Reduce application packaging time more than 50 percent
- Heidelberg
Realize 40 percent cost savings through simplified
packaging,, faster deployment and shorter problem
resolution “The knowledge you need to
Empower local IT staff to package applications for local
create a virtualized package
needs is 10 times less than what
you need to create a MSI
Accelerate application repair by not requiring a reinstallation
of applications package.”
- Joerg Manske
- IT IO
- Heidelberg

28. Leading technical service provider streamlines Vista migration, accelerates application
delivery and enhances client management
The Challenge “Microsoft App-V improves the way our
Speed application packaging IT staff and end users work.
It gives users the flexibility to
Enable multiple application versions to co-exist on run applications required for
client devices their projects, without any risk of
Create a uniform software delivery and management conflicts. And it helps IT simplify and
infrastructure accelerate application packaging and
time-to-delivery. “
- Joerg Umland
The Results - IT Administrator
- TUV NORD
Reduced application time-to-deployment from one
month to several days
“We no longer have to test against
Streamlined Vista migration and ease project other applications because there’s no
management risk of affecting other applications on
Enabled applications to follow users the client. Testing takes just one to two
days at the most. So the whole process,
Enhanced business continuity, reducing downtime to
from request to deployment, takes just
minutes
a few days with Microsoft App-V,
Simplified post-acquisition client management instead of up to a month—which is
what it can take with locally installed
applications.”

29. Streamlining application packaging and management while improving desktop security
The Challenge
“We were spending valuable time
Time consuming Deployments and Updates dealing with the challenges
Difficult Desktop Security inherent in managing so many
applications and users. We sorely
No support for multiple application versions on the needed a more innovative way to
desktop do this in order to concentrate our
efforts on other value-add
services. Microsoft’s unique
virtualization solution eliminates
The Results application management
complexities and helps us provide
Simplifies and reduces application deployment from even better IT service to our
several days to just hours constituency.”
Cuts upgrade time for key applications by hundreds of
hours - Laura Guillory
Director of User Services,
Improves desktop security by minimizing the need for
California State University
local administrator access for applications
Chancellor’s Office
Enables multiple application versions to run on the same
computer, easing IT support for training labs, migrations “Application virtualization is critical.
and software developer requirements It will enable us to have a simplified
Enhances disaster recovery for applications model where we can give users a
vanilla computer and instantly
deliver their applications to the new
machine.”

30. Enable dynamic application delivery and improve support for teachers and students
The Challenge
Streamline application delivery and
management, and enhance end-user “Microsoft Application Virtualization helps
support in large, decentralized school
district. us accelerate application delivery and gives
our schools much more flexibility in using
applications for instruction. It provides
The Results great benefits to teachers, students and IT
staff alike. We’ve had tremendous success
Reduced application deployment
from four weeks to one day with it, and a lot of enthusiasm from all our
Simplified application migrations users.”
and user training
- Chris Lewis
Enabled application mobility
Manager, Desktop
Cut images by 50% and simplified Management Team
maintenance Fairfax County Public Schools
Improve license management
Centralize application information
*Customer used Microsoft Application Virtualization, formerly SoftGrid Application Virtualization and is upgrading to App-V 4.5