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PETA's New Inclusive Marketing Strategy

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ujjwalk
ujjwalk
Education
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Rebranding Strategy Submitted by Ujjwal Khullar(82) Lavanya Mandal (77) SIMC 2010
Brand PETA ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some of their promotional material for various campaigns are: ,[object Object],[object Object]
[object Object],[object Object]
[object Object]
Present Marketing strategy ,[object Object],[object Object],[object Object]
The outcome ,[object Object],[object Object]
However there is a gap!!! ,[object Object],[object Object],[object Object]
[object Object]
Problems ,[object Object],[object Object],[object Object],[object Object],[object Object]
Solution ,[object Object],[object Object]
[object Object]
[object Object]
Disruptive Idea
Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object]
STRATEGY
[object Object],[object Object],[object Object]
 
Strategy: New Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy: Traditional Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tactics
New Media: Tactics for Social Networking sites
Communities ,[object Object],[object Object],[object Object],[object Object],[object Object]
PETA day- Every Second Saturday ,[object Object],[object Object],[object Object],[object Object]
Online game ,[object Object],[object Object]
Second Life ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
ACTION
Communities and PETA days leading to… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Events would generate: ,[object Object],[object Object],[object Object],[object Object],[object Object]
The overall result… Ads
Control ,[object Object],[object Object],[object Object],[object Object]

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PETA's New Inclusive Marketing Strategy