5. Content theories
Maslow’s need hierarchy theory
1. Physiological
2. Safety
3. Social
4. Esteem
5. Self-actualisation
6. Evaluation
Departure from economic theories
Changing motivations overtime
Motivation as a constantly changing force
Hierarchy does not exist. All needs are present all
the time
Hierarchy may not be same in all countries
Many people stay content with lower order needs
7. Herzberg’s Two Factor Theory
Motivating factors: achievement, recognition,
responsibility, growth
Hygiene factors: company policy, administration,
salary, work conditions, security, inter-personal
relations