1. BRANDING YOUR BUSINESS:
STANDING OUT IN A CROWDED MARKET
Ugochukwu Ezeagwula

2. Disclaimer
NO MBA!!!
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3. Disclaimer
NO LIFE-LONG EXPERIENCE!!!
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4. But…
A COMPELLING STORY
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5. ALL THAT IS JUST BY THE WAY…
LETS GET DOWN TO BUSINESS!
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6. WHY?
Water + Sugar + put it into a can = Costs less
than N20
WRITE COCA-COLA ON THE CAN AND YOU
CAN CHARGE N60
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7. WHY?
PUT THE NAME T.M.LEWIN ON THIS
ORDINARY SHIRT : AND CHARGE N7,500 (no
problem)
Take cheap fabric (the cheapest) make a
plain corporate shirt = production cost
N1,500
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8. WHY?
INSTEAD REASSEMBLE THE PERSON – CALL HIM
LIONNEL MESSI AND ASK FOR AN ANNUAL SALARY
OF MORE THAN $80 000 000
Take a human being and break him or her down to the
smallest components – atoms. Take that stuff to the
commodity market and try sell it – you might get N500
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9. ICONIC BRANDS?
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10. What is a BRAND?
Why is BRAND?
Components of a BRAND.
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11. What is a
BRAND?
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12. association
name
logo
WhatisaBRAND
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13. WhatisaBRAND  arouse emotion
 ignite passion
 echo reliability
 have meaning
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14. WhatisaBRAND
A brand, plainly stated, is an impression.
It's the impression in the consumer's
mind of a company's total personality,
including its real and imaginary qualities
as well as its shortcomings.
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15. WhatisaBRAND
“Apple innovates,
IBM solves,
Nike exhorts,
Virgin enlightens,
Sony dreams…
Brands are not nouns but verbs.”
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16. Why BRAND?
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17. WhyBRAND?
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18. Components
of a BRAND.
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19. Identity + Personality + Image =
Brand
Components
OfaBRAND.
www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET

20. Components
OfaBRAND. IDENTITY
• A name
• Logo
• Collateral Materials
• Website
• Advertising
You name it….
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21. Components
OfaBRAND.
PERSONALITY
• GTBank is simple
• Apple is friendly
• IBM is formal & professional
etc….
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22. Components
OfaBRAND.
IMAGE
How you are viewed by others
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23. Identity + Personality + Image =
Brand
Components
OfaBRAND.
www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET

24. Ugochukwu Ezeagwula
Chief Imagination Officer
Identita Brand Concepts
Telephone:
+234 01 844 3816
+234 806 665 4702
E-mail
me@ugochukwuezeagwula.com
ugochukwu2001@yahoo.com
Website
www.ugochukwuezeagwula.com
www.identitanigeria.com
Facebook:
www.facebook.com/ugochukwuezeagwula
www.facebook.com/identitabrandcommunicators
Twitter:
@ugosanchez
Thank You.