This document discusses how small businesses can use Google Alerts to gather intelligence about their industry, competition, partners and clients. It explains that Google Alerts provide email updates on the latest relevant Google search results based on search queries. It provides instructions for setting up Google Alerts searches and recommends businesses create alerts for topics like their own name, business partners and website to monitor their online reputation. The overall purpose is to help small businesses develop their business using online intelligence gathered through Google Alerts.
1. Strategies for Business Development
MinuteWithMike www.MinuteWithMike.com
Small Business Marketing
2. Agenda
• What are Google Alerts?
• How to use Alerts to develop business
• How to create a Google Alert
• Your online reputation
MinuteWithMike www.MinuteWithMike.com
Small Business Marketing
3. What are Google Alerts?
MinuteWithMike www.MinuteWithMike.com
Small Business Marketing
4. Email updates of the latest relevant Google results
(web, news, etc.) based on your queries.
MinuteWithMike www.MinuteWithMike.com
Small Business Marketing
5. Developing Business
Gathering & Using Intelligence
MinuteWithMike www.MinuteWithMike.com
Small Business Marketing
6. Collecting Intelligence
• Industry/Competition
• Business names, Owners & Key
personnel, Partners & Suppliers
• Partners/Clients
• Products & Services, Hobbies &
Activities, Groups & Organizations
MinuteWithMike www.MinuteWithMike.com
Small Business Marketing
7. Create a Google Alert
MinuteWithMike www.MinuteWithMike.com
Small Business Marketing
8. h t t p : / / w w w. g o o g l e . c o m / a l e r t s
MinuteWithMike www.MinuteWithMike.com
Small Business Marketing
9. h t t p : / / w w w. g o o g l e . c o m / a l e r t s
Search query
• Industry
• Competitor
• Partner/Supplier
• Product/Service
• Location
• Organization
• Hobby
MinuteWithMike www.MinuteWithMike.com
Small Business Marketing
10. h t t p : / / w w w. g o o g l e . c o m / a l e r t s
Result type
• Everything
• News
• Blogs
• Videos
• Discussions
• Books
MinuteWithMike www.MinuteWithMike.com
Small Business Marketing
11. h t t p : / / w w w. g o o g l e . c o m / a l e r t s
How often
• As it happens
• Once a day
• Once a week
MinuteWithMike www.MinuteWithMike.com
Small Business Marketing
12. h t t p : / / w w w. g o o g l e . c o m / a l e r t s
How many
• Only the best results
• All results
MinuteWithMike www.MinuteWithMike.com
Small Business Marketing
13. h t t p : / / w w w. g o o g l e . c o m / a l e r t s
Deliver to
• Your Gmail Account
• Feed
MinuteWithMike www.MinuteWithMike.com
Small Business Marketing
14. Create As Many
As You Need
MinuteWithMike www.MinuteWithMike.com
Small Business Marketing
15. Emailed results
• tucson web design
• All results
• As it happens
MinuteWithMike www.MinuteWithMike.com
Small Business Marketing
16. Feed results
• Google Reader
• Subscriptions
MinuteWithMike www.MinuteWithMike.com
Small Business Marketing
18. Online reputation
• Business Name
• Business Partner
• Website Address
• Your Name
• Spouse’s Name
MinuteWithMike www.MinuteWithMike.com
Small Business Marketing
19. What Google Alerts Are
Gather Intelligence
Create an Alert
Online Reputation
MinuteWithMike www.MinuteWithMike.com
Small Business Marketing
20. Mike Erickson
520-777-6142
Mike@MinuteWithMike.com
MinuteWithMike www.MinuteWithMike.com
Small Business Marketing