CongreUEM 09. Madrid 2016: Más que un evento.
Otro de los aspectos importantes a cuidar en nuestra candidatura en el acondicinamiento para las personas con alguna discapacidad.
3. MCI - Introducción
mci Group
Consulting and tailor made solutions Production Services
Consulting Solutions Services
Strategy and creativity Creation and organisation Organisational excellence
Industry knowledge
Sustainability Services
4. ¿Que es lo que hacemos?
Consultar organizaciones para desarrollar y
implementar estrategias de sostenibilidad
para sus destinos, eventos y sedes
5. Know how y Liderazgo
Consultoria y Gestión de eventos Asesoramiento de sostenibilidad
sostenibles
- Estoril Convention Bureau
- UN Climate Change Conference
- Visit Denmark, Danish Ministry of
COP15, Copenhagen
Foreign Affairs, City of Copenhagen
- UN Global Compact Leaders
- Conama Congreso de Medio Ambiente,
Summit, New York
Madrid
- World Business Climate Change
- MPI, IAPCO, GMIC, ICLEI
Summit, Copenhagen
- UN Global Compact
- International Climate Change
Conference, Hong Kong Consultoria de sedes
- World Mayors Sustainability - Bella Congress and Exhibition Center,
Conference, Copenhagen Copenhagen
- European Wind Energy - Estoril Congress Center, Portugal
Association
- Clarion (First Choice) Hotel Group
- Stockholm World Water Week
Acciones Solidarias
- UAE Environmental Ministry
- Philias (CSR Europe) ,Autism Society of
- UK Department of Environment Ireland, NCH – the Children's Charity
20. Buenas prácticas en los negocios…
Oracle OpenWorld 2008
75% - Reducción del consumo de papel
$235,850 – Ahorro de los gastos directos
965 Árboles salvados.
$60,000 – Ahorro de transfers.
500,000 – reducción de botellas de agua
Ahorro de $1.500.000
18 Artículos en los medios de comunicación
20
Source: Meeting Strategies Worldwide
21. 46.8% de las empresas y 44.4% de las
asociaciones están planificando u organizando un
evento verde:
Marketing Media, enero 2009
22. 80% compradores
han tenido en cuenta las
consideraciones ambientales
cuando han organizado sus
eventos.
2008 IMEX 5th Annual Survey of Buyers
22
23. Ranking de destinos verdes
INFRASTRUCTURE
CVB
CONFERENCE CENTER
HOTELS
www.bestplacestomeetgreen.com
25. Resultados de un plan de destino sostenible
Reducir impacto Aumentar
Medio ambiental Ingresos
Catalizar la
innovación en
la región Incrementar
Mejorar
reputación Impactos
del destino Mediáticos
28. Las áreas claves de sostenibilidad
Emisiones de carbón Bienestar y salud
Residuos Transporte
PEOPLE
Agua PLANET Conservación
PROFIT
Diseño Comercio Justo
Catering y Comida Cultura y patrimonio
29. Los componentes de un plan de sostenibilidad para
un evento, sede o destino
EDUCACIÓN
PROCESOS
INTEGRACION
Y
SOCIAL
SISTEMAS
SISTEMA DE
GESTION
CERTIFICACIÓN MEDICIÓN
COMUNICACIÓN
Infraestructura
30. Certificación y Sistema de gestión
Recomendamos BS8901 como la sistema de gestión
Standard y certificación internacional para la gestión de
eventos, organizaciones y facilidades sostenibles
Creado por los olimpiadas de 2012
Utilizado en Inglaterra, Australia, EEUU, Denamarca y por
Microsoft, Google, ONU, Visit London y muchas mas
ISO por 2012
Es sencillo y barato!
31. BS901 – un proceso sistemático
Fase 1 Planificar
- Visión y Compromiso
- Política de sostenibilidad
- Obtener compromiso de los
stakeholders
- Fijar objetivos
- Comunicar Evaluar Planificar
Fase 2 –Implementar
- Educar
- Gestionar la cadena de suministro
- Comunicar
- Certificar
Implementar
Phase 3 –Evaluar
- Medir y Evaluar
- Comunicar
- Mejorar
32. Ejemplo:
EWEC Strategic Sustainability Vision
“The most sustainable event in the global energy
industry, leaving long term positive social and
environmental legacies within the local
communities we visit”
33. Ejemplo:
London 2012 Strategic Sustainability Vision
London 2012’s vision is to host inspirational, safe and
inclusive Olympic and Paralympic Games and leave a
sustainable legacy for London and the UK.
This vision and the strategic objectives for the Games are
underpinned by the principles of ‘sustainable
development’.
34. Mayor’s Olympic Legacy Work Programme
Economic Places & Infrastructure People Enterprise Marketing & Promotion
Developmen 1.Support
delivery of
2.Improve the
infrastructure for
3. Deliver healthy,
sustainable, high
4.Tackle 5.Reduce
barriers to disparities in
6.Address the
impacts of
7.Address the 8.Maintain 9.Improve
barriers to start- London’s position the skills of
10.Maximise
productivity &
11.Ensure a
coherent
12.Coordinate
effective
13.Maintain &
develop London
t Strategy London Plan London’s future
growth &
quality communities
& environments
employment the labour concentration of up, growth &
market disadvantage competitiveness
as a key
enterprise &
the
workforce
innovation potential
of London’s
approach to
marketing &
marketing &
promotion
as a visitor
destination
development trading location enterprises promoting across London
London
Olympic Deliver Olympic Park and all venues on time, to Achieve sustained improvement in UK sport before, during and Maximise economic, social, health and environmental benefits of the Games
Board specification, and providing for a sustainable after the Games, in both elite performance and grassroots for the UK, particularly through regeneration and sustainable development in
Objectives legacy participation East London
Level 0 Greater Tourism &
Programme Employment
Land Delivery Culture Sports Olympic Park and Lower Lea Legacy Business
Olympic & Skills
Participation Benefits
Sub- Benefits
Objectives
5 Borough
Greater Legacy Masterplan Framework Employmen Employment
Land Land Sports Business
Level 1 Sub- t& Skills & International
Culture Opportunities
Programme Preparatio Assembly Participatio Business Planning & LDA Development Business Progression
Support
Promotion
n n Governance Structures Strategy Programme into Work
s
LLV Regeneration Strategy
Level 2 Remediation Relocations Sport Legacy Personal Best Tourism
Support for East London Events for London
Projects Cultural Plan for Business
Business Place Support
Olympiad London Olympic Wider LLV
Offsite LLV Socio- (Stratford)
Legacy Park Olympic Development Building the
Developments economic Local Job Pan-London
LEGEND Venues Developmen Fringe Sites and Visitor
Active Connectivity Intervention Brokerage Job Brokerage
CompeteFor Welcome
t Platforms
Workplace s
LDA FUNDED /
DELIVERED Land Pan-London East London
Acquisition/ Sports Three Mills Local Construction Tourism
Stadium Social
Compensation Technical Stadium Zone Three Mills & Construction Training Supply London Development
Infrastructure
LDA FUNDED / Officials Sugar House Training
Aquatics Lane Silvertown Way Workspace Games
EXTERNALLY London
DELIVERED Study Related Sector
Aquatics Zone Business Emerging
Summer of Velopark Thames Wharf Specific
Sport Stratford City Economic Network Markets
Training
Bow Island Action Planning Leon Clarke
EXTERNALLY Arena 3 Carlsberg Tetley
FUNDED / Employer Business Link
Stratford Town Promoting &
DELIVERED Parcelforce Joblink Accord IDB
Stratford High Centre Marketing
Winter Sport IBC / MPC Employability
Street South London
Program St Andrews Programme
Local Legacy Relocatables Stratford High
Clays Lane Street
Canning Town LLV Growth Inward
Eton Manor
London Sector Training Investment -
Pudding Mill Leyton
Leisure Invest 2012
Park Lane Lea River Park
Academy Community Hub
Hackney Wick & Network (linked
Connectivity
Olympic Village Hackney Wick Fish Island to CSP)
Study
Town Planning LDA Olympic Opportunities Fund Projects
Utilities
Cross Structures, Bridges & Highways
Cutting
Themes Communications and Community Engagement
Sustainability and Health (climate change, waste, biodiversity, inclusion and healthy living)
Equality and Diversity
Crime, Disorder, Community Safety
35. 4Ps of Planning
Strategic Supply Chain Engagement
PARTNERSHIP • Crear equipo con los proveedores
• Buscar su compromiso
POLICY • Compartir la politica y vision de
sostenibilidad
PROCUREMENT • Contratos
PERFORMANCE • Gestion de su rendimiento
MANAGEMENT • Auditoria
• Certificación
36. Planificación y Gestión
MeetGreen Audit and Benchmarking
DESTINO EXHIBICION
PLATAFORMA DE
SEDE COMUNICACIÓN
SOSTENIBILIDAD
HOTELES TRANSPORTE
MANUTENCIÓN OFICINA
MeetGreen was created and based on the Convention Industry Council Green Meetings
Task Force Report, 2004. It is approved by the Green Meetings Industry Council
37.
38.
39.
40.
41. Medición
Carbon Emissions
ENERGY USAGE
EMISSIONS
5% PAPER and
FOOD
EMISSIONS
4%
CITY TRANSPORT
EMISSIONS
0%
AIR
TRANSPORT
EMISSIONS
91%
42. Los componentes de un plan de sostenibilidad para
un evento, sede o destino
EDUCACIÓN
PROCESOS
INTEGRACION
Y
SOCIAL
SISTEMAS
SISTEMA DE
GESTION
CERTIFICACIÓN MEDICIÓN
COMUNICACIÓN
Infraestructura
43. El primero clave del éxito
Los proyectos buenos involucran todos los stakeholders del destino y
sus iniciativas de sostenibilidad. Forman un “grupo de trabajo de
sostenibilidad”
Hoteles
Certificaciones Restaurantes
Municipalidad Palacios y Sedes
Gobierno Agencias
Asociaciones
ONGs
Del sector
44. El segundo clave del éxito
CO2-neutral
Reduce CO2 City Energy
from
transportation renovation
Climate+ Waste
Companies Management
Climate
Strategy
Climate+ Education in
Citizens climate change
Attract Key Sustainable
Sustainability Tourism
Events UN Climate Destination
Conference
City of Copenhagen
Environmetal Department
45. Copenhagen
Resultados – hasta hoy
6000 habitaciones en hoteles certificados
Emisiones de co2 reducido por 20% en el sector hotelero
67% de los residíos están reciclados.
35% del staff viaja al trabajo con bicicleta
Implementado BS8901
Anfitrión a 5 eventos muy importantes de cambio climático