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Crafting
  Delightful
Experiences
    The little ‘extra’ that really matters
                                  Uday M. Shankar
                           September 2012, Chennai
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   2
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   3
udayms
                       about.me/udayms
November 5, 2012    twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   4
WHAT IS ‘DESIGN’?



November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   5
A SOLUTION



November 5, 2012    twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   6
How do you evaluate this solution?


                   DOES IT SOLVE THE
                      PROBLEM?



November 5, 2012     twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   7
How do you evaluate this solution?


                   IS IT USER FRIENDLY?




November 5, 2012      twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   8
How do you evaluate this solution?


                   IS IT BETTER THAN OTHER
                           OPTIONS?



November 5, 2012        twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   9
How do you evaluate this solution?


                   IS IT WORTH THE MONEY?




November 5, 2012        twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   10
WTF IS THIS???
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   11
BY MF HUSSAIN
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   12
I am a regular guy


                   I DON’T UNDERSTAND ALL
                        KINDS OF ART.

              IN OUR CONTEXT - DESIGN

November 5, 2012        twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   13
I LIKE DESIGNS
                    THAT MAKE ME
                        SMILE


November 5, 2012     twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   14
How do you evaluate this solution?


                   DOES IT MAKE ME HAPPY?




November 5, 2012       twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   15
Humans have always made choice based on that ‘chemical’ in their brain!


                            THIS IS NOT A NEW
                                CONCEPT



November 5, 2012                   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   16
DOES IT ‘DELIGHT’
                    ME?


November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   17
GOOD DESIGNS
                   SOLVE PROBLEMS


November 5, 2012      twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   18
GREAT DESIGNS
                      REDEFINE
                    EXPERIENCES


November 5, 2012     twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   19
AWESOME
               DESIGNS DELIGHT
                    USERS!


November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   20
IT’S ABOUT THE

                   *EXTRA
November 5, 2012     twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   21
source: jpegy.com




November 5, 2012                 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   22
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   23
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   24
IT’S NOT JUST
               ABOUT GETTING
                 IT DONE. IT’S
              ABOUT ENGAGING
                   THE USER!
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   25
LET’S LOOK AT
                    SOMETHING
                   CLOSER HOME!


November 5, 2012     twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   26
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   27
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   28
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   29
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   30
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   31
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   32
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   33
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   34
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   35
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   36
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   37
I am not associated with cleartrip or any of their products or services. Nor
                              am I vouching for their product or services.


                    I AM JUST A DESIGNER
                   APPRECIATING AWESOME
                    DESIGN & EXECUTION!


November 5, 2012                twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   38
Why am I talking about cleatrip?


                    AWESOME, DELIGHTFUL
                   DESIGNS + AS-PROMISED
                    SERVICE PAVE WAY FOR
                        BRAND TRUST

November 5, 2012       twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   39
TO CREATE GOOD
            DESIGN, YOU NEED
             TALENT & SKILL


November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   40
TO CREATE A
                     DELIGHTFUL
                   EXPERIENCE, YOU
                     NEED TALENT,
                   SKILL & PASSION
November 5, 2012      twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   41
Word of CAUTION / ADVICE


            DO NOT OVERDO DESIGN IN
              THE NAME OF *EXTRA



November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   42
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   43
Questions?


                   KEEP DESIGNING.




November 5, 2012    twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   44

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Crafting delightful experiences

  • 1. Crafting Delightful Experiences The little ‘extra’ that really matters Uday M. Shankar September 2012, Chennai
  • 2. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 2
  • 3. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 3
  • 4. udayms about.me/udayms November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 4
  • 5. WHAT IS ‘DESIGN’? November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 5
  • 6. A SOLUTION November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 6
  • 7. How do you evaluate this solution? DOES IT SOLVE THE PROBLEM? November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 7
  • 8. How do you evaluate this solution? IS IT USER FRIENDLY? November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 8
  • 9. How do you evaluate this solution? IS IT BETTER THAN OTHER OPTIONS? November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 9
  • 10. How do you evaluate this solution? IS IT WORTH THE MONEY? November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 10
  • 11. WTF IS THIS??? November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 11
  • 12. BY MF HUSSAIN November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 12
  • 13. I am a regular guy I DON’T UNDERSTAND ALL KINDS OF ART. IN OUR CONTEXT - DESIGN November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 13
  • 14. I LIKE DESIGNS THAT MAKE ME SMILE November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 14
  • 15. How do you evaluate this solution? DOES IT MAKE ME HAPPY? November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 15
  • 16. Humans have always made choice based on that ‘chemical’ in their brain! THIS IS NOT A NEW CONCEPT November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 16
  • 17. DOES IT ‘DELIGHT’ ME? November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 17
  • 18. GOOD DESIGNS SOLVE PROBLEMS November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 18
  • 19. GREAT DESIGNS REDEFINE EXPERIENCES November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 19
  • 20. AWESOME DESIGNS DELIGHT USERS! November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 20
  • 21. IT’S ABOUT THE *EXTRA November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 21
  • 22. source: jpegy.com November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 22
  • 23. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 23
  • 24. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 24
  • 25. IT’S NOT JUST ABOUT GETTING IT DONE. IT’S ABOUT ENGAGING THE USER! November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 25
  • 26. LET’S LOOK AT SOMETHING CLOSER HOME! November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 26
  • 27. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 27
  • 28. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 28
  • 29. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 29
  • 30. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 30
  • 31. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 31
  • 32. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 32
  • 33. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 33
  • 34. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 34
  • 35. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 35
  • 36. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 36
  • 37. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 37
  • 38. I am not associated with cleartrip or any of their products or services. Nor am I vouching for their product or services. I AM JUST A DESIGNER APPRECIATING AWESOME DESIGN & EXECUTION! November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 38
  • 39. Why am I talking about cleatrip? AWESOME, DELIGHTFUL DESIGNS + AS-PROMISED SERVICE PAVE WAY FOR BRAND TRUST November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 39
  • 40. TO CREATE GOOD DESIGN, YOU NEED TALENT & SKILL November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 40
  • 41. TO CREATE A DELIGHTFUL EXPERIENCE, YOU NEED TALENT, SKILL & PASSION November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 41
  • 42. Word of CAUTION / ADVICE DO NOT OVERDO DESIGN IN THE NAME OF *EXTRA November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 42
  • 43. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 43
  • 44. Questions? KEEP DESIGNING. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 44