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Successful Employee Engagement: beyond the rhetoric 15th April 2010 Integrity Leadership Engaging managers Employee voice
MacLeod’s enablers Leadership ensures a strong, transparent and explicit organisational culture which gives employees a line of sight between their job and the vision and aims of the organisation. Engaging managersoffer clarity, appreciation of employees’ effort and contribution, treat their people as individuals and ensure that work is organised efficiently and effectively so that employees feel they are valued, and equipped and supported to do their job.  Employees feeling they are able to voice their ideas and be listened to, both about how they do their job and in decision-making in their own department, with joint sharing of problems and challenges and a commitment to arrive at joint solutions.  A belief among employees that the organisation lives its values, and that espoused behavioural norms are adhered to, resulting in trust and a sense of integrity.
Olympic Delivery AuthorityCIPR ConferenceJohn Armitt, Chairman, ODA Leadership
00 Month 2007 4
00 Month 2007 5
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00 Month 2007 9 The official Emblem of the London Organising Committee of the Olympic Games and Paralympic Games Ltd is protected by copyright. © London Organising Committee of the Olympic Games and Paralympic Games Ltd 2007. All rights reserved. Thank you
Tanith Dodge HR Director Marks & Spencer Employee Voice
Where we are Never a more important time to think about employee engagement Last 12-18 months tough decisions  Our people at the heart of recovery
Consumer confidence hits rock bottom 8 6 4 2 0 -2 Jun Sep Feb July Feb July Oct Jun  Apr Mar Dec Nov Aug Nov May Sept May Dec- April -4 Jan-05 Jan-00 -6 -8 -10 -12 -14 -16 -18 -20 -22 -24 -26 -28 -30 -32 -34 -36 -38 -40 Index figure SOURCE: GFK July 08 and BRC
Engaging for Success
The M&S story Closed 30 under-performing stores  Cut capital expenditure investment by £400 million  Capped increases to our final salary pension scheme Redundancies  But employee morale and commitment increased over the year…
Two way communication
Channels of communication M&S Intranet Quarterly results broadcast Top 100 briefing Your M&S Employee magazine Quarterly Retail Conference
Employee Voice Director Breakfasts In-store listening groups Focus Groups Business Involvement Group
Problems & Solutions Shared approach with BIG Work with them to canvas employee opinion  On shelf availability in food division Implemented new ‘Food Fill’ policy Cost savings of over £4million
Responding to feedback Employee opinions need to be heard and addressed Public accountability fosters best practice Builds relationship of trust
Employee Engagement The top three predictors of employee engagement: Opportunity and Wellbeing Pride in the Company/Brand Trust Source:  Towers Perrin Survey of 100,000 employees in 18 countries
Engaging for Success Opportunities & Wellbeing Harnessing our employees passion and commitment for the brand Using key events to bring employees together with a shared vision Regularly celebrating employee successes  Incentivising staff to go the extra mile Demonstrating responsible leadership Fostering a relationship of trust
Opportunity & Wellbeing Your Wellbeing Programme Live Well Work Well Programme Training and Development Career Opportunities
Passion for the brand
Demonstrating Responsible Leadership
Fostering a Relationship of Trust
Busts 4 Justice
Doing the right thing
Engaging for Success 94% response rate  Positivity results - 74% Employee Engagement - 73% Mystery Shopper scores
Q4 Business results Bernstein		“M&S reported good Q4 LFL 					performance” JP Morgan		“Q4 trading ahead of estimates” Ambrian		“M&S enters a new era; it is starting 				in a stronger position …… 				…… he (SR) leaves M&S in a much 				healthier position than he found it.”
Conclusion  Listen and Act Use your company DNA to fill employees with passion for your brand Connect with employees through timely events or achievements Keep the lines of communication open Show you are committed to doing the right thing
The Unipart Group Engaging Managers Frank Nigriello, Director of Corporate Affairs
Unipart’s step change occurred when it privatised and placed the business in the hands of managers who were committed to change 1987 Management Buy Out “Britain’s Worst Factory” “The Best place to sleep in Oxford” Single contract – with Rover Legacy of disputes Poor quality and unhappy people But a deep commitment to change
Over the past 20 years, the Group has recreated itself as a global logistics company 10,000  people £1.1b turnover Majority  owned by employees Blue chip clients such as Sky, Vodafone and Jaguar Commitment to engaging people & engaging customers Recognised as a leader in implementing   Lean
At the heart of that transformation was the codification of our approach to operational excellence which we called The Unipart Way A philosophy of working, underpinned by a set of tools and techniques that: Form part of our knowledge management systems We continuously improve based upon our experience Enable us to improve faster than the best alternative available to our existing and potential customers
Within the structure of The Unipart Way is a capability for introducing and sustaining high levels of employee engagement… which can be measured Tool Engagement Metric Engagement Levers I know what is expected of me day-to-day Comm Cell Key Performance Indicators Listening Skills Empathy Recognition and Respect I have the skills to do my job Gate to Great development plan Competency Matrix Faculty on the Floor Coaching Skills Personal development planning I’m encouraged to come up with suggestions & solve problems Our Contribution Counts Circles Insight Star Self Awareness, Listening Skills Empathy, Recognition and Respect Commitment to improve continually Communication Cell Standard Work Value Stream Mapping Self Awareness, Listening Skills Empathy, Clarity of purpose and commitment to vision
Today Unipart has developed a culture that promotes and practices engagement High employee engagement recorded Unipart Way pervasive across Group On-going development programme for all employees Rapid global expansion for consultancy Market differentiator ...but it took many years and deep commitment
The initial part of the journey to implement The Unipart Way took place over ten years 2003 1994 2001 Unipart Way defined and codified Introduced in manufacturing sites Pockets of expertise established Company-wide  training  programmes introduced Introduced in distribution and offices  Management Conference 1997 2002 2004 ...represented a Tipping Point
How do we engage our managers and inspire ownership and commitment? Percentage Retention Rates Behaviour 90 Personalisation 70 Acceptance 50 Five Stages of Learning 30 Understanding 10 Reading Discussion Doing  Teaching  Demonstration Awareness
Our plan was to create a two-day learning event that would meet demanding criteria Fun Knowledge Speed Emotion Confidence
Leading Confident Trained Introduced The impact was faster than expected and deeper than expected 2008 2007 2006 2004 Sustainable Improvement
Managers now actively advocate employee engagement in a development framework to build expertise in a structured way Employees follow a five stage programme for personal development   “If you have that existential quality of motivation you can begin at Unipart's Front Gate and with hard work and deliberate practice over many years you can become great” John M Neill, Group Chief Executive
Lessons learned…
“Successful Employee  Engagement: beyond the  Rhetoric”        	Integrity 					CIPR Event 					15 April 2010
“Bankers collectively occupy a place in public opinion significantly lower then a cannibalistic paedophile”  Boris Johnson  Mayor of London – March 3rd 2009
What is integrity ? "integrity" stems from the Latin adjective integer (whole, complete). In this context, integrity may comprise the personal inner sense of "wholeness" deriving from  honesty and consistency of character.  As such, one may judge that others "have integrity" to the extent that one judges whether they behave according to the values, beliefs and principles they claim to hold. Integrity as a concept has to do with consistency of actions, values, methods, measures, principles, expectations and outcome.  Some people use the term hypocrisy in contrast to integrity for asserting that one part of a value system demonstrably conflicts with another, and to demand that the parties holding apparently conflicting values account for the discrepancy or change their beliefs to improve internal consistency
Amazing People! Amazing Culture! Amazing Service!
first direct brand anatomy ,[object Object],Pioneering Amazing Service ,[object Object],	To be the UK’s most loved brand ,[object Object],“Expect Respect” ,[object Object],Only first direct creates “Magical Rapport”between people ,[object Object],Only first direct understands that “People Matter More”
passion family playful pride original always on... Our Values:
 Our “Totems” Direction (pride) Concierge  (original) Family day (family) Memory wall (pride) Name badges (pride) “Pie & Ears” (passion) Amazing People Dinner (passion & pride) Employee awards, (pride) Snowball fights (playful & always on!) Fun Fair (family & playful) New starters lunch (family) Thank you trees (passion) etc…..
Amazing People – Recruitment our people are recruited for their personality and communication skills - we teach them banking
Amazing People – Training
Our Playful People Amazing Culture: Playful ???
Amazing Culture: Original ,[object Object]
 To make someone's day!

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Beyond the rhetoric

  • 1. Successful Employee Engagement: beyond the rhetoric 15th April 2010 Integrity Leadership Engaging managers Employee voice
  • 2. MacLeod’s enablers Leadership ensures a strong, transparent and explicit organisational culture which gives employees a line of sight between their job and the vision and aims of the organisation. Engaging managersoffer clarity, appreciation of employees’ effort and contribution, treat their people as individuals and ensure that work is organised efficiently and effectively so that employees feel they are valued, and equipped and supported to do their job. Employees feeling they are able to voice their ideas and be listened to, both about how they do their job and in decision-making in their own department, with joint sharing of problems and challenges and a commitment to arrive at joint solutions. A belief among employees that the organisation lives its values, and that espoused behavioural norms are adhered to, resulting in trust and a sense of integrity.
  • 3. Olympic Delivery AuthorityCIPR ConferenceJohn Armitt, Chairman, ODA Leadership
  • 9. 00 Month 2007 9 The official Emblem of the London Organising Committee of the Olympic Games and Paralympic Games Ltd is protected by copyright. © London Organising Committee of the Olympic Games and Paralympic Games Ltd 2007. All rights reserved. Thank you
  • 10. Tanith Dodge HR Director Marks & Spencer Employee Voice
  • 11. Where we are Never a more important time to think about employee engagement Last 12-18 months tough decisions Our people at the heart of recovery
  • 12. Consumer confidence hits rock bottom 8 6 4 2 0 -2 Jun Sep Feb July Feb July Oct Jun Apr Mar Dec Nov Aug Nov May Sept May Dec- April -4 Jan-05 Jan-00 -6 -8 -10 -12 -14 -16 -18 -20 -22 -24 -26 -28 -30 -32 -34 -36 -38 -40 Index figure SOURCE: GFK July 08 and BRC
  • 14. The M&S story Closed 30 under-performing stores Cut capital expenditure investment by £400 million Capped increases to our final salary pension scheme Redundancies But employee morale and commitment increased over the year…
  • 16. Channels of communication M&S Intranet Quarterly results broadcast Top 100 briefing Your M&S Employee magazine Quarterly Retail Conference
  • 17. Employee Voice Director Breakfasts In-store listening groups Focus Groups Business Involvement Group
  • 18. Problems & Solutions Shared approach with BIG Work with them to canvas employee opinion On shelf availability in food division Implemented new ‘Food Fill’ policy Cost savings of over £4million
  • 19. Responding to feedback Employee opinions need to be heard and addressed Public accountability fosters best practice Builds relationship of trust
  • 20. Employee Engagement The top three predictors of employee engagement: Opportunity and Wellbeing Pride in the Company/Brand Trust Source: Towers Perrin Survey of 100,000 employees in 18 countries
  • 21. Engaging for Success Opportunities & Wellbeing Harnessing our employees passion and commitment for the brand Using key events to bring employees together with a shared vision Regularly celebrating employee successes Incentivising staff to go the extra mile Demonstrating responsible leadership Fostering a relationship of trust
  • 22. Opportunity & Wellbeing Your Wellbeing Programme Live Well Work Well Programme Training and Development Career Opportunities
  • 28. Engaging for Success 94% response rate Positivity results - 74% Employee Engagement - 73% Mystery Shopper scores
  • 29. Q4 Business results Bernstein “M&S reported good Q4 LFL performance” JP Morgan “Q4 trading ahead of estimates” Ambrian “M&S enters a new era; it is starting in a stronger position …… …… he (SR) leaves M&S in a much healthier position than he found it.”
  • 30. Conclusion Listen and Act Use your company DNA to fill employees with passion for your brand Connect with employees through timely events or achievements Keep the lines of communication open Show you are committed to doing the right thing
  • 31. The Unipart Group Engaging Managers Frank Nigriello, Director of Corporate Affairs
  • 32. Unipart’s step change occurred when it privatised and placed the business in the hands of managers who were committed to change 1987 Management Buy Out “Britain’s Worst Factory” “The Best place to sleep in Oxford” Single contract – with Rover Legacy of disputes Poor quality and unhappy people But a deep commitment to change
  • 33. Over the past 20 years, the Group has recreated itself as a global logistics company 10,000 people £1.1b turnover Majority owned by employees Blue chip clients such as Sky, Vodafone and Jaguar Commitment to engaging people & engaging customers Recognised as a leader in implementing Lean
  • 34. At the heart of that transformation was the codification of our approach to operational excellence which we called The Unipart Way A philosophy of working, underpinned by a set of tools and techniques that: Form part of our knowledge management systems We continuously improve based upon our experience Enable us to improve faster than the best alternative available to our existing and potential customers
  • 35. Within the structure of The Unipart Way is a capability for introducing and sustaining high levels of employee engagement… which can be measured Tool Engagement Metric Engagement Levers I know what is expected of me day-to-day Comm Cell Key Performance Indicators Listening Skills Empathy Recognition and Respect I have the skills to do my job Gate to Great development plan Competency Matrix Faculty on the Floor Coaching Skills Personal development planning I’m encouraged to come up with suggestions & solve problems Our Contribution Counts Circles Insight Star Self Awareness, Listening Skills Empathy, Recognition and Respect Commitment to improve continually Communication Cell Standard Work Value Stream Mapping Self Awareness, Listening Skills Empathy, Clarity of purpose and commitment to vision
  • 36. Today Unipart has developed a culture that promotes and practices engagement High employee engagement recorded Unipart Way pervasive across Group On-going development programme for all employees Rapid global expansion for consultancy Market differentiator ...but it took many years and deep commitment
  • 37. The initial part of the journey to implement The Unipart Way took place over ten years 2003 1994 2001 Unipart Way defined and codified Introduced in manufacturing sites Pockets of expertise established Company-wide training programmes introduced Introduced in distribution and offices Management Conference 1997 2002 2004 ...represented a Tipping Point
  • 38. How do we engage our managers and inspire ownership and commitment? Percentage Retention Rates Behaviour 90 Personalisation 70 Acceptance 50 Five Stages of Learning 30 Understanding 10 Reading Discussion Doing Teaching Demonstration Awareness
  • 39. Our plan was to create a two-day learning event that would meet demanding criteria Fun Knowledge Speed Emotion Confidence
  • 40. Leading Confident Trained Introduced The impact was faster than expected and deeper than expected 2008 2007 2006 2004 Sustainable Improvement
  • 41. Managers now actively advocate employee engagement in a development framework to build expertise in a structured way Employees follow a five stage programme for personal development “If you have that existential quality of motivation you can begin at Unipart's Front Gate and with hard work and deliberate practice over many years you can become great” John M Neill, Group Chief Executive
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  • 44. “Successful Employee Engagement: beyond the Rhetoric” Integrity CIPR Event 15 April 2010
  • 45. “Bankers collectively occupy a place in public opinion significantly lower then a cannibalistic paedophile” Boris Johnson Mayor of London – March 3rd 2009
  • 46. What is integrity ? "integrity" stems from the Latin adjective integer (whole, complete). In this context, integrity may comprise the personal inner sense of "wholeness" deriving from honesty and consistency of character. As such, one may judge that others "have integrity" to the extent that one judges whether they behave according to the values, beliefs and principles they claim to hold. Integrity as a concept has to do with consistency of actions, values, methods, measures, principles, expectations and outcome. Some people use the term hypocrisy in contrast to integrity for asserting that one part of a value system demonstrably conflicts with another, and to demand that the parties holding apparently conflicting values account for the discrepancy or change their beliefs to improve internal consistency
  • 47. Amazing People! Amazing Culture! Amazing Service!
  • 48.
  • 49. passion family playful pride original always on... Our Values:
  • 50. Our “Totems” Direction (pride) Concierge (original) Family day (family) Memory wall (pride) Name badges (pride) “Pie & Ears” (passion) Amazing People Dinner (passion & pride) Employee awards, (pride) Snowball fights (playful & always on!) Fun Fair (family & playful) New starters lunch (family) Thank you trees (passion) etc…..
  • 51. Amazing People – Recruitment our people are recruited for their personality and communication skills - we teach them banking
  • 52. Amazing People – Training
  • 53. Our Playful People Amazing Culture: Playful ???
  • 54.
  • 55. To make someone's day!
  • 56. Once you see those familiar golden stars
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Hinweis der Redaktion

  1. Through our experience in the Unipart U, we knew that an individual learner moved through five stages of learning before adopting a behaviour change. From independent research, we knew that one of the most powerful methods for learning incorporated a level of activity or ‘doing’ rather than just listening.We set out to create a conference that would use the learning environment to engage managers in an experience that was strong enough to gain their interest, enthusiasm and buy in .
  2. Nearly matched by business improvement