11. 87% of smartphone owners
access the internet
and email on their handheld*
13% of organizations
integrate mobile with email
21% of organizations
report integrating email
with mobile is effective
Changing the game for how
we think of email
18. Marketing To The Pocket/ Purse Is Very
Different Than Any Other Direct Marketing
STRATEGY IS ESSENTIAL TO END USER EXPERIENCE AND
END USER ENGAGMENT
SMS / MMS
MOBILE OPTIMIZED WEB SITES
APPLICATIONS
SOCIAL
SHARE
MOBILE CRM FOR TABLET
19. What You Need To Know About SMS
What is the size of the mobile market?
Everyone Uses Text
Transactional Push
Of the world’s
4 billion
mobile phones in use, 27%
27% 25%
1.08 billion
are smartphones
and a whopping
3.05 billion 75%
are SMS enabled
(950 million are not SMS enabled)
Over 8 Trillion Text Messages where sent in 2011
20. Macy’s is Mobile
SEND
TEXT ENTER ONLINE
CALL TO TO RECEIVE
ACTION RECEIVE OFFERS
OFFER &
LINK
23. REDBOX TEXT DEALS
Generated 1.5 million text messages
Included 400,000 unique customers
Created 200,000 new SMS subscribers
24. What You Need To Know About Mobile Optimize Web Sites
PEOPLE ARE ACCESSING THE WEB FROM MOBILE AND TABLETS
UP TO DATE INFORMATION CONNECTED AT ALL TIME RESEARCH / SHARE
Global Mobile vs. Desktop Internet User Projection, 2007-2015E
25.
26. THE ANDERSONS IS MOBILE!
SHOP
CONNECT
ENGAGE
ALL ON YOUR MOBILE DEVICE
UTILIZE MOBILE TO DRIVE CUNSUMER ENGAGMENT TO YOUR CRM
27. Engage Consumers on Your Website
Engagement Begins with
Registration at The
Andersons Store web site.
28. CONNECT
TRADITIONAL
CONNECT IN
BRICK AND
MORTAR
30. THE ANDERSONS
INVITES
CONSUMERS TO
OPT – IN
FOR TEXT ALERTS
DELIVER RELEVANT TEXT
ALERTS
31. WHAT YOU NEED TO KNOW ABOUT APPLICATIONS
PEOPLE ARE DOWNLOADING APPS!
QUICK TO GET TO MARKET UPDATES AND ACTIONS
10.6 Billion apps have been
downloaded
300,000 Mobile apps have
been developed with the last 3
years
1 in 4 apps are never used
once downloaded
Mobile Applications are
expected to peak in 2013
32. •Lengthen park visits through
enhanced park engagement
•Increase in-park revenue with
in-app ticket purchase capabilities
•Promote and up-sell park features
using mobile messaging and a custom
CMS
33. USING SMART PHONE AND TABLET
Mobile CRM CRM salesforce deployment
REAL TIME
DATA PROCESS
DIRECT
PRESENTATION
SHORTENED
SALES CYCLE
36. Near Field Communication [NFC]
What is it?
Frictionless Transactions
Short Range wireless RFID technology
Close Proximity / Physical Touch is Required
NFC is the technology
behind Google Wallet
38. Augmented Reality
Moosejaw / marxent
•37% increase in same period sales.
•33% increase in catalog response rate.
•75K+ downloads in a 5 week period.
Video Demo
39. What to look forward to in 2012
FOCUS ON SMART PHONES / FADING OF FEATURE PHONES
• Mobile web sites
• Development of apps
• Rich media mobile advertising
• Driver of CRM based loyalty programs
• Experience driven QR codes
• Social Strategy will be more tightly woven
into the fabric of mobile
• Location based Advertising
• Augmented Reality
MOBILE PAYMENTS
IS THE NEW FOCUS
GOOGLE WALLET/PAYPAL
40. Key Points to Take Away From today’s
Briefing
Strategy is key
End User Experience is Paramount
Give to Get
Provide highly relevant content
41. Strategy that stitches together traditional and non-
traditional that
Is focused on “the experience”
Delivers relevant content
Closing the marketing loop
Remarket to end users that are taking action NOW!
42. Tyson Higginbotham
V.P. Marketing / Business Development
800-285-0808
614-203-1851
thigginbotham@westcamp.com
Text keyword “TYSON” 614-385-0421
