22. Expertise
People vary be their...
Search expertise (familiarity with common design patterns)
Domain expertise (knowledge in a certain area)
find the current temperature lookup a protein sequence
Amateurs Experts
23.
24.
25. Goals
what is the current
temperature? book a holiday
Recall Exploration
34. moderate
co
hi ple
m
complexity
gh x
it
y
Amateur vs. Expert
lookup a Bloomberg
genetic sequence
moderate
complexity
web search booking a flight
lo
w
co
m
Recall vs. Exploration
pl
ex
i ty
35. moderate
co
hi ple
m
complexity
gh x
it
y
Amateur vs. Expert
lookup a Bloomberg
genetic sequence
moderate
complexity
web search booking a flight
lo
w
co
m
Recall vs. Exploration
pl
ex
i ty
54. 4. Use descriptive, 7-12 word titles
5. Highlight matching words
The Guardian
55.
56. 6. When it’s likely that the first 1-3 results are
what the user is looking for, top hits provide
additional info to help users make their decision.
61. 9. Filter counts give users a more complete
picture of the result set
62. 9. Filter counts give users a more complete
picture of the result set
63. 10. A meaningful visualisation makes complex
information tangible
64. 10. A meaningful visualisation makes complex
information tangible
TED
65. 10. A meaningful visualisation makes complex
information tangible
Starbucks
66. 10. A meaningful visualisation makes complex
information tangible
New York Times
67. 10. A meaningful visualisation makes complex
information tangible
68.
69.
70. Learn More
Read Peter Morville’s book “Search Patterns”
http://searchpatterns.org/
Read my article “The Scent of Search”
http://johnnyholland.org/2010/07/05/the-scent-of-search/
Read Marti Hearst’s book “Search User Interfaces”
http://johnnyholland.org/2010/07/05/the-scent-of-search/
Check out Endeca’s design pattern library
http://patterns.endeca.com/
71. The Scent of Search
Making search more usable with information scent.
Tyler Tate
@tylertate