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SK Telecom WCDMA




                   2007. 6. 15
. WCDMA


. WCDMA
. WCDMA                                                                                                         1.              –

  CDMA, WCDMA, WiMAX                                       Network                                         3G



                                                                             3G Network*                                                 4G

                                      ~ ’04           ’05              ’06           ’07             ’08          ’09         ’10           ’11~


                                                                                                  DO Rev.B
                                   DO Rev.0                      DO Rev.A                                                       Rev.C (UMB)
            CDMA                                                                                    ~46M
                                    2.4M/153.6K                       3.1M/1.8M                                                     100M/60M
                                                                                                    MIMO
                                    ’02.1                             Data QoS
                                                                                                    By-Pass


                                                                                                                   HSPA+
                                   WCDMA(R4)                     HSDPA(R5)                   HSUPA(R6)                               LTE
          WCDMA                                                                                                     ~50M
                                                                  1.8M/384K
                                    384K/384K                                                     7.2M/5.76M                        100M/60M
                                                                                                                    MIMO
                                                                  ~ 3.6M/384K
                                    ’04                                                           ~ 14.4M/5.76M
                                                                                                                    By-Pass


                                                      WiMAX                                         WiMAX                           802.16m
           WiMAX                                      Wave                                          Wave
           (WiBro)                                    20M/5.5M                                       ~ 50M                          100M/60M
                                                                                                     MIMO
                                                                                  As-Is

                                   IMT-2000                           Enhanced IMT-2000                                             IMT-Advanced




* ITU   CDMA-1X   3rd Generation        , MIC   ITU         CDMA-1X          3G    (`02. 2. 20)
                                                       v
. WCDMA                                                                                 1.             – WCDMA

  WCDMA                     Circuit                                              , Mobile Broadband, Global Standard,
  USIM quot;                        7


                                   “Communication                  Data                                   ”


                                                                                                     Visual Comm.
                                            Circuit
         Circuit                                                                                     Data SVC
                                            Circuit + Packet = Multi-Access


                                                 14.4M D/L
                                                                                                    Web-like Concept
                                                                                                    Web-
            Mobile
                                                  Z
                                                                                                       SVC
          Broadband
                                            HSUPA               Upload

                                            3GPP*       Spec                    Global
                                                                                                     Global Synergy
            Global
           Standard                         Global Platform /    Spec
                                            Global      Sourcing

                                            Smart Card               One Chip                           USIM
          USIM          quot;
                                            Convergence                                                    SVC



*3GPP(3rd Generation Partnership Project)
. WCDMA                                                                                             2.                – Global

WCDMA           3G Mainstream                                               ,                                 3G



                      Network                                                                        / Network


                                                                                                                      3G
  (   :
               `06      `07     `08     `09        `10       CAGR
                                                                           (`10             )
          )

 WCDMA        101      187      314    444         571         54%
                                                                           Western Europe              Asia-Pacific            North America
                                                                                                                                  iDen
  CDMA        332      380      424    463         494         10%
                                                                                                                                  (7%)WCDMA
                                                                                                              WCDMA                    (15%)
                                                                                                                                GSM
                                                                             GSM
  GSM         2,080    2,344   2,505   2,603     2,673          6%                                             (30%)
                                                                                                                               (22%)
                                                                            (38%)                      GSM                                    1X
                                                                                        WCDMA
                                                                                                      (50%)                                 (23%)
  Global                                                                                 (62%)
              2,608    2,956   3,259   3,514     3,738                                                                            EV-DO
                                                                                                                      1X(6%)
                                                                                                              EV-DO               (32%)
                                                 * Source : OVUM (`07.1)
                                                                                                              (14%)
                                                                                                                                 * Source : OVUM (`07.1)




   WCDMA                                            , `10                           /                     CDMA             Major
                                                                                                 7                                            *
                      CDMA
   - GSM                        WCDMA         Migration                    (Verizon / Sprint Nextel / KDDI 7)
. WCDMA                                                              2.          – Global

                           WCDMA(HSDPA)
                  *                                              quot;



    WCDMA(R4)                                             WCDMA(HSDPA)

        WCDMA(R4)      72      ,                           WCDMA(HSDPA)         58     ,
     162                                                  115


                                                     Middle East / Afica   America   Asia-Pacific
                                                          (9    )           (5   )     (12    )




                                                                      Europe
                                                                      (32   )


                                      GSM
 WCDMA         WCDMA N/W                                                             * Source : GSA(’07.5)

                             * Source : GSA(’07.5)


                                                     78      , 168                     Commitment
  WCDMA 1.15          (`07. 1Q)
                                                     264 HSDPA Devices Launched
. WCDMA                                                                                                            3.               – WCDMA

WCDMA                                                                    `09                     WCDMA
     ,                                                              Drive                                                  Gap
                                                                                                  v


                                                                                         WCDMA
               CDMA / WCDMA                          Market Size
                                                                         459         (    :      )
                                                            380
                                               309
                                                                                                          `09         WCDMA
                                 210 223 212                                             CDMA
                     182
      154.3
                                                      213
                           141                                     208
              78.5                                                                       WCDMA


                                                                                                          CDMA
        2006         2007         2008      2009        2010          2011                                                       î
      * Source : Informa Tlecoms & Media, Future Mobile Handsets
      * Note: CDMA 1X        DO


                                  Economy of Scale

                     CDMA / WCDMA                                                                               WCDMA
  (     :      )

                                                                                                     • H/W Spec.           Local Vendor
            550
                                 WCDMA
            500
                                                                                                                  Vendor                  v
            450
                      CDMA
                                                                                                     •                        Mid & Low Tier WCDMA
            400      (EV-DO)
            350
                                                                                                         / CDMA
            300
                     2007          2008        2009         2010          2011
                                                      * Source : Internal Analysis
:

WCDMA                                                                             , WCDMA
                                                                     7



                                  WCDMA                                                       WCDMA

                              WCDMA                                                                         (n = 500)
                                                                                               6.6%
                                      (n = 1,000)
                                                                                       8.6%
                                                                                                                        •
                      (28%)           (23%)                      (49%)
                                                                                3.2%                                        (56.8%)
                                                                                                         18.4%
                                                  (51%)
               USIM 7                                     (32%)
                                                                                6.8%
                                                                                                                        • WCDMA
                                                                   (39%)       0.6%
                                                                                                                          (18.0%)
                                                                   (25%)
                                                                               0.6%                        27.4%
                                                                                         16.8%
                                                                                                                        •       /
                     01N                      (                      )
                                                                                                                            (10.0%)
                                      (n = 1,000)
                            70%
                                          55%
                                                                                                   Z
                                                           48%
                                                                                                 11.0%


                                                                           WCDMA                                                  ,
                              8%            16%              21%
                                                                           WCDMA
                                                                           -           WCDMA
           WCDMA
                                                                                                                        Factor
           01N                    7


*Source:    Survey, `07.5
. WCDMA


. WCDMA
. WCMDA                                                                            1. WCDMA


WCDMA Market                           /        / Global/                                                   ,
                                                     WCDMA

                                                                               WCDMA



                                       WCDMA                             • Data    , Comm.
• 01N                              ,
                                                                         • WCDMA Coverage               Roaming, USIM
                           N/W



        WCDMA
         WCDMA
                                                                         • CDMA, WCDMA
                                           Migration                ,,
•              WCDMA                        Migration                    • CDMA Network                     WCDMA

                                           //    / /Global/
                  ,
                                                     Global/
                                                               ,,                          Global
         Global
          Global
                                                                         • Global
                                           Market Leadership
                                            Market Leadership            • BMA, Freemove,       TD-SCDMA 7 WCDMA
• WCDMA      3G       Mainstream
                               ,
                                                                         • Global
                              3G


        Market Leadership
         Market Leadership
                                                                         •                          ,   ,       ,       ,
• 3G Initiative
                                                                             Comm. 7        Infra
               ,    M/S
                                                                         •       /     /            7
          Market Leadership
. WCDMA                                                                                                                                                        2.              (1)

Visual, Internet, Global, Convenience Concept                                                                                                          3G


                                                             Communication



                                                                         Comm.
                  Visual                                                   Global
                                                                         Expansion                                                                          MIM*
        Visual                                                                                                        Comm.
                                                    Comm. Biz
                                                    Comm. Biz
                                                                                                                      Visual
        Text            Visual

                                                                                                                                                                   UCC
                                                                                                                                                    Data
                 Internet                                                                                                                         Comm.


                     Contents, UI 7
                     Web-like
                                                      Data Biz
                                                      Data Biz                                                                                         Contents




                                                                                                                          
                                                                                                                                                                          F/B*




                                                                                                                      
                                                                                                        g
                                                                                                      in
                  Global
                                                                       Voice
                                                                                                 g
                                                                                               sa
                                                                                             es
                                                                                            M
                                                                                                                                                                          Internet
        Global                                                                          e
                                                                                   pl                                                                       Contents




                                                                                                                                              ¡
                                                                                 im




                                                                                                                                       
                                                                                                                  , D/L



                                                                                                              ¡
                                                                               S                                                                           Domain


                                                                                                       
                                                                                            CP




                                                                                                                                                  ©
                                                                                                                                          ¨
                                                                                                                                  §
                                                                                                                              ¦
                                                                                                                  ¥
                                                                                                          ¤
                                                                                                  £
                                                                                              ¢




                                                                                                                                                                             Data
                                                    Convergence
                                                    Convergence
             Convenience
                                                      Biz
                                                      Biz                                                                                                    Life Infra          /
                                                                                                  MONETA Chip
        USIM        Life-infra


                                                                                                                                                           Multi-Device
                                                                                                          H/S

                                                                 Convergence
*MIM(Mobile Instant Messenger), F/B(Full Browser)
. WCDMA                                                                                                                                           2.                                                (2)

                                                                    3G                              /


             “Visual Comm.                                                ”                                                 “Global                                                               ”
                   UCC                                                                                                              Global               107                 (6.15   )
                                                                                                   Global                           WCDMA               33           (                   , 6.15       )
                                                                                                    (Global)
                   VU                                                                                                               PC Card              Global
                                                               (Visual)
                   VU
                                            (      )




                                   USIM
                                                                    WCDMA                                                 (Visual)
                                    (Convenience)
                                                                    (WCDMA            EV-DO         *)

 “USIM                  Convergence”                                                                                        “Mobile Broadband                                                             ”
    USIM                                                                                                                            QVGA                 TV, VOD
    USIM    T Money                                                                                                                                              (   )
    USIM    M-Stock,                                                                                                                QVGA
                            quot;
                                                                                       Web-like
    MBANK      (        )                                                                                                           QVGA
                                                                                         (Internet)
                                                       (Internet)


                                “Mobile Internet Access”                      “Web-like                                                                      ”
                                 WCDMA + WiBro DBDM T LOGIN                                                       (             ,           ,       ,                    )
                                 PMP     T LOGIN                                         UCC Portal          (    )
                                                                               Mobile Web Viewer         , Full Browser             (           )
                                                                                           /                 e-mail         (           )



*Global             7 WCDMA Network
. WCDMA                                                                  3.


CDMA Network               WCDMA



                          WCDMA Network

                                      2006                               2007
                                 `
                                 06.3Q           `
                                                 06.4Q           `
                                                                 07.1Q          `
                                                                                07.2Q
   1994
   CDMA
                                      ` 8 , 48
                                      06.

   2003                                          `
                                                 06.10 , 84
   3G
                                                                                ` 3,
                                                                                07.
   (CDMA 2000 1X EV-DO)

   2006
   HSDPA(H/S)
          2,000

   2007    6~
   HSUPA                      : 75%                      : 82%                    : 99%
                              : 8%                       : 14%                    : 91%
. WCDMA                                                                                                4. Global


Global Standard                   WCDMA                                                      ,
    Sourcing                         Global
                             7


                                                  CDMA
      Global
                                              - GSM / WCDMA:              ,              ,       7 130
                                                  CDMA             Inbound
  • Outbound
                                              -      ,         ,     7 WCDMA
  • Inbound
                                                  CDMA                ,                          Global
                                                                                     Z
  •                                           -             , MMS, NATE, MONETA 7




      Global                                      Global Alliance                            ,           ,          7
                                              - BMA          , BMA-Freemove                         MOU
  • Global Alliance                               Global                      Interoperability
  •           Global                          - 3GPP, OMA                 MMS, Browser, VOD
                                              -                       /          Global
  • WCDMA         /



                                                  Global Vendor                Sourcing
      Global           Sourcing
                                              -          Line-up
  • Global Vendor          Sourcing               Global           Sourcing
  • Global Vendor          /                  - Global Vendor              , Data,
. WCDMA                                                                                          5.


   Market Leadership                              , WCDMA / CDMA
           2007 WCDMA                               150


                                                  “WCDMA               150          ”
2007   WCDMA
                                              ,                                             ,
                                                              7
                        `
                        07                                 Resource               WCDMA


                • 2007 HSDPA SBSM                     20
                  - WCDMA         Line-up                             WCDMA
                • Data Biz Potential                  Non WIPI


                •
                    -                  30   /10
                    - Mobile Web                    Plus    Data


                • WCDMA            /                       1,000
                • WCDMA            /                                         (10,000 ) 3


                • ‘Live on 3G+’                   Theme       Comm.           ,            Value Proposition
Communication
                              Comm.
)4%1quot;


5IBOL :PV

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SKT Business Strategy of WCDMA

  • 1. SK Telecom WCDMA 2007. 6. 15
  • 3. . WCDMA 1. – CDMA, WCDMA, WiMAX Network 3G 3G Network* 4G ~ ’04 ’05 ’06 ’07 ’08 ’09 ’10 ’11~ DO Rev.B DO Rev.0 DO Rev.A Rev.C (UMB) CDMA ~46M 2.4M/153.6K 3.1M/1.8M 100M/60M MIMO ’02.1 Data QoS By-Pass HSPA+ WCDMA(R4) HSDPA(R5) HSUPA(R6) LTE WCDMA ~50M 1.8M/384K 384K/384K 7.2M/5.76M 100M/60M MIMO ~ 3.6M/384K ’04 ~ 14.4M/5.76M By-Pass WiMAX WiMAX 802.16m WiMAX Wave Wave (WiBro) 20M/5.5M ~ 50M 100M/60M MIMO As-Is IMT-2000 Enhanced IMT-2000 IMT-Advanced * ITU CDMA-1X 3rd Generation , MIC ITU CDMA-1X 3G (`02. 2. 20) v
  • 4. . WCDMA 1. – WCDMA WCDMA Circuit , Mobile Broadband, Global Standard, USIM quot; 7 “Communication Data ” Visual Comm. Circuit Circuit Data SVC Circuit + Packet = Multi-Access 14.4M D/L Web-like Concept Web- Mobile Z SVC Broadband HSUPA Upload 3GPP* Spec Global Global Synergy Global Standard Global Platform / Spec Global Sourcing Smart Card One Chip USIM USIM quot; Convergence SVC *3GPP(3rd Generation Partnership Project)
  • 5. . WCDMA 2. – Global WCDMA 3G Mainstream , 3G Network / Network 3G ( : `06 `07 `08 `09 `10 CAGR (`10 ) ) WCDMA 101 187 314 444 571 54% Western Europe Asia-Pacific North America iDen CDMA 332 380 424 463 494 10% (7%)WCDMA WCDMA (15%) GSM GSM GSM 2,080 2,344 2,505 2,603 2,673 6% (30%) (22%) (38%) GSM 1X WCDMA (50%) (23%) Global (62%) 2,608 2,956 3,259 3,514 3,738 EV-DO 1X(6%) EV-DO (32%) * Source : OVUM (`07.1) (14%) * Source : OVUM (`07.1) WCDMA , `10 / CDMA Major 7 * CDMA - GSM WCDMA Migration (Verizon / Sprint Nextel / KDDI 7)
  • 6. . WCDMA 2. – Global WCDMA(HSDPA) * quot; WCDMA(R4) WCDMA(HSDPA) WCDMA(R4) 72 , WCDMA(HSDPA) 58 , 162 115 Middle East / Afica America Asia-Pacific (9 ) (5 ) (12 ) Europe (32 ) GSM WCDMA WCDMA N/W * Source : GSA(’07.5) * Source : GSA(’07.5) 78 , 168 Commitment WCDMA 1.15 (`07. 1Q) 264 HSDPA Devices Launched
  • 7. . WCDMA 3. – WCDMA WCDMA `09 WCDMA , Drive Gap v WCDMA CDMA / WCDMA Market Size 459 ( : ) 380 309 `09 WCDMA 210 223 212 CDMA 182 154.3 213 141 208 78.5 WCDMA CDMA 2006 2007 2008 2009 2010 2011 î * Source : Informa Tlecoms & Media, Future Mobile Handsets * Note: CDMA 1X DO Economy of Scale CDMA / WCDMA WCDMA ( : ) • H/W Spec. Local Vendor 550 WCDMA 500 Vendor v 450 CDMA • Mid & Low Tier WCDMA 400 (EV-DO) 350 / CDMA 300 2007 2008 2009 2010 2011 * Source : Internal Analysis
  • 8. : WCDMA , WCDMA 7 WCDMA WCDMA WCDMA (n = 500) 6.6% (n = 1,000) 8.6% • (28%) (23%) (49%) 3.2% (56.8%) 18.4% (51%) USIM 7 (32%) 6.8% • WCDMA (39%) 0.6% (18.0%) (25%) 0.6% 27.4% 16.8% • / 01N ( ) (10.0%) (n = 1,000) 70% 55% Z 48% 11.0% WCDMA , 8% 16% 21% WCDMA - WCDMA WCDMA Factor 01N 7 *Source: Survey, `07.5
  • 10. . WCMDA 1. WCDMA WCDMA Market / / Global/ , WCDMA WCDMA WCDMA • Data , Comm. • 01N , • WCDMA Coverage Roaming, USIM N/W WCDMA WCDMA • CDMA, WCDMA Migration ,, • WCDMA Migration • CDMA Network WCDMA // / /Global/ , Global/ ,, Global Global Global • Global Market Leadership Market Leadership • BMA, Freemove, TD-SCDMA 7 WCDMA • WCDMA 3G Mainstream , • Global 3G Market Leadership Market Leadership • , , , , • 3G Initiative Comm. 7 Infra , M/S • / / 7 Market Leadership
  • 11. . WCDMA 2. (1) Visual, Internet, Global, Convenience Concept 3G Communication Comm. Visual Global Expansion MIM* Visual Comm. Comm. Biz Comm. Biz Visual Text Visual UCC Data Internet Comm. Contents, UI 7 Web-like Data Biz Data Biz Contents F/B* g in Global Voice g sa es M Internet Global e pl Contents ¡ im   , D/L ¡ S Domain   CP © ¨ § ¦ ¥ ¤ £ ¢ Data Convergence Convergence Convenience Biz Biz Life Infra / MONETA Chip USIM Life-infra Multi-Device H/S Convergence *MIM(Mobile Instant Messenger), F/B(Full Browser)
  • 12. . WCDMA 2. (2) 3G / “Visual Comm. ” “Global ” UCC Global 107 (6.15 ) Global WCDMA 33 ( , 6.15 ) (Global) VU PC Card Global (Visual) VU ( ) USIM WCDMA (Visual) (Convenience) (WCDMA EV-DO *) “USIM Convergence” “Mobile Broadband ” USIM QVGA TV, VOD USIM T Money ( ) USIM M-Stock, QVGA quot; Web-like MBANK ( ) QVGA (Internet) (Internet) “Mobile Internet Access” “Web-like ” WCDMA + WiBro DBDM T LOGIN ( , , , ) PMP T LOGIN UCC Portal ( ) Mobile Web Viewer , Full Browser ( ) / e-mail ( ) *Global 7 WCDMA Network
  • 13. . WCDMA 3. CDMA Network WCDMA WCDMA Network 2006 2007 ` 06.3Q ` 06.4Q ` 07.1Q ` 07.2Q 1994 CDMA ` 8 , 48 06. 2003 ` 06.10 , 84 3G ` 3, 07. (CDMA 2000 1X EV-DO) 2006 HSDPA(H/S) 2,000 2007 6~ HSUPA : 75% : 82% : 99% : 8% : 14% : 91%
  • 14. . WCDMA 4. Global Global Standard WCDMA , Sourcing Global 7 CDMA Global - GSM / WCDMA: , , 7 130 CDMA Inbound • Outbound - , , 7 WCDMA • Inbound CDMA , Global Z • - , MMS, NATE, MONETA 7 Global Global Alliance , , 7 - BMA , BMA-Freemove MOU • Global Alliance Global Interoperability • Global - 3GPP, OMA MMS, Browser, VOD - / Global • WCDMA / Global Vendor Sourcing Global Sourcing - Line-up • Global Vendor Sourcing Global Sourcing • Global Vendor / - Global Vendor , Data,
  • 15. . WCDMA 5. Market Leadership , WCDMA / CDMA 2007 WCDMA 150 “WCDMA 150 ” 2007 WCDMA , , 7 ` 07 Resource WCDMA • 2007 HSDPA SBSM 20 - WCDMA Line-up WCDMA • Data Biz Potential Non WIPI • - 30 /10 - Mobile Web Plus Data • WCDMA / 1,000 • WCDMA / (10,000 ) 3 • ‘Live on 3G+’ Theme Comm. , Value Proposition Communication Comm.