This is the MAGIC workshop on Media Annotation and Tagging given on June 6, 2007 at the University of British Columbia.

1. Playing Tag in User-
Generated Spaces
Phillip Jeffrey
MAGIC Workshop
Media Annotation
and Tagging
UBC Robson Square
June 6, 2007

2. User-Generated Spaces
Courtesy of Flickr user Steffe Mashup by Flickr user jjessalo
© 2007 Phillip Jeffrey

3. Structure of Presentation
The nature of tagging
Relationship between
culture and tagging
Ownership of tagged
content and privacy
Representation of
tags within shared
Flickr photo
space courtesy of
victoriapotter
© 2007 Phillip Jeffrey

4. The World of Flickr
Photo-sharing site
launched 2004
Tools supports networks
of contacts and uploading
and sharing of photos with
membership
Popular with bloggers
Tag photos and explore
© 2007 Phillip Jeffrey

5. Playing tag in Flickr – Tag Cloud
© 2007 Phillip Jeffrey

6. Playing Tag in Flickr – Profile Page
Flickr photo
courtesy of
victoriapotter
© 2007 Phillip Jeffrey

7. Playing Tag in Flickr -- Tags
Flickr photo
courtesy of
victoriapotter
© 2007 Phillip Jeffrey

8. Playing Tag in Flickr -- geotagging
Flickr photo courtesy of The BH
© 2007 Phillip Jeffrey

9. Facebook
© 2007 Phillip Jeffrey

10. Facebook - By the Numbers
Over 21 million
users
60% log in each
day
6 million photos
uploaded daily
(no limit)
Photo by Flickr
© 2007 Phillip Jeffrey
user josette

11. Facebook Applications
© 2007 Phillip Jeffrey

12. News Feed
screenshot by Flickr user William
Couch
© 2007 Phillip Jeffrey

13. News Feed Preferences
Screenshot
by Flickr user
Jacob Bøtter
© 2007 Phillip Jeffrey

14. Tagging in Facebook -- Notes
© 2007 Phillip Jeffrey

15. Tagging in Facebook – Blank Note
© 2007 Phillip Jeffrey

16. Tagging in Facebook -- Photos
© 2007 Phillip Jeffrey

17. Tagging in Facebook -- Photos
© 2007 Phillip Jeffrey

18. Tagging in Facebook – Photo Request
© 2007 Phillip Jeffrey

19. Tagging in Facebook -- Videos
© 2007 Phillip Jeffrey

20. Culture and Tagging with Flickr
Flickr photo courtesy of
Kris Krüg
© 2007 Phillip Jeffrey

21. Remember when…in Facebook
Photo from
Flickr user
cjgrinham
© 2007 Phillip Jeffrey

22. Digital World <-> Real World Interactions
Photo courtesy
of Flickr user
StephenMcleod
© 2007 Phillip Jeffrey

23. Ownership of Space
© 2007 Phillip Jeffrey

24. Questions?
Phillip Jeffrey
phillipj@ece.ubc.ca
fadetoplay.com
UBC Town Hall –
June 17th “Why
Students Heart
Facebook (and why
you should too)”?
© 2007 Phillip Jeffrey