The importance of mobile for gambing and gaming in recent years is clear, with players more often, choosing to play on their handsets, and operators looking to cater to their needs. In our latest webinar, Michael Greenberg, txtNation’s NBDO for iGaming discussed ways to increase conversion rates and retain and re-activate current and lapsed customers, using mobile.

1. Increasing Conversion and
Retention for iGaming

2. Increasing Conversion and Retention for
iGaming
• Introduction - The Importance of Going Mobile
• Market Size and Info
• Mobile Billing for increased conversion rates
• Mobile Messaging for retention
• Case Study
Hosted by Patrick Macgougan
Digital Marketing Manager
Presented by Michael Greenberg
NBDO for iGaming
Presented by Danny Marino
CBDO

3. The Importance of Going Mobile
• 50% of players use mobile
and desktop to play
• 30% of players play only
on their mobile handsets
• The mobile gambling
market is set to be worth
more than $100 billion by
2017.

4. Market Size
txtNation provide
Mobile Operator
Billing in several of
the markets listed.
Landline
Online (Mobile / Web)

5. Market Info
Market Mobile Gambling Sportsbook ‘Virtual’ Gambling * Lottery Physical Product Max Billing Amount
UK Yes Yes Yes Yes No (In Review) £30
Ireland Yes Yes Yes Yes Yes €10 (Higher on 'application')
Sweden Yes Yes Yes Yes Yes 300 SEK (Higher on
'application')
Denmark Yes Yes Yes Yes Yes 150.00 DKK
Finland No No Yes No Yes €5 (Higher on 'application')
Norway No No Yes No (In Review) Yes 200 NOK
Belgium No No Yes No No €10 (Higher on 'application')

6. Market Info
Market Mobile
Gambling
Sportsbook ‘Virtual’
Gambling *
Lottery Physical
Product
Max Billing
Amount
Switzerland No No Yes No No 50 CHF
Russia No Yes Yes Yes Yes 10,000 RUB +
Turkey No No Yes No Yes 70.00 TRY
Canada No No Yes No No $50

7. Mobile Billing for increased conversion
rates

8. Mobile payments enable:
•Convenience
•Accessibility
•Impulse

9. Single Click payments

10. OTP / PIN flows

11. Mobile Messaging for Retention & Acquisition
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12. txtNation Messaging

13. As 32red moved to HTML5 content, the introduction of Payforit was complementary to offer
players a mobile optimised and enjoyable experience.

14. Contact txtNation
Email: Michael Greenberg m.greenberg@txtnation.com
Tel: +34 6337 14119
Skype: Mikeintro
www.txtnation.com
gateway.txtnation.com