Open Ed Advocacy Ideas That Work

Open Ed Advocacy:
Ideas That Work
@txtbks | #liboer
Nicole Allen (@txtbks)
Director of Open Education, SPARC
LOEL Workshop | Tacoma, WA | Nov. 7, 2014
Except where otherwise
noted...

@txtbks | #liboer
www.sparc.arl.org
Libraries & OER Forum
http://www.sparc.arl.org/liboer

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Physics: Principles With Applications, 7th Edition by Douglas C. Giancoli

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Source http://uncg.bncollege.com/webapp/wcs/stores/servlet/BNCBTBListView

@txtbks | #liboer
$1,207
Average student budget for books
and supplies for the 2013-2014
academic year
Source http://trends.collegeboard.org/college-pricing/figures-tables/average-estimated-undergraduate-budgets-
2013-14

while tuition and fees increased by 89 percent and overall consumer
prices grew by 28 percent.
Figure 1: Estimated Increases in New College Textbook Prices, College Tuition and
Fees, and Overall Consumer Price Inflation, 2002 to 2012
@txtbks | #liboer
Source http://www.gao.gov/products/GAO-13-368
8

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Source http://www.coursesmart.com/macroeconomics-fifth-edition/stephen-d-williamson/
dp/9780132992787

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Image © from http://www.cnn.com/2013/06/28/showbiz/heat-director-buddy-cop/

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“Market Failure”
www.sparc.arl.org

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2 in 3
Students say they decided against
buying a textbook because the cost
is too high
Source http://www.uspirg.org/reports/usp/fixing-broken-textbook-market

@txtbks | #liboer
1 in 2
Students say they have at some
point taken fewer courses due to
the cost of textbooks
Source http://www.openaccesstextbooks.org/pdf/2012_Florida_Student_Textbook_Survey.pdf

Students can’t learn
from materials
they can’t afford
@txtbks | #liboer

@txtbks | #liboer
OPEN
EDUCATION

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1. Free
(no cost, no barriers)
2. Reuse Rights
(permission to use, adapt, share)

@txtbks | #liboer
Open Education
• Open Competencies
• Open Assessments
• Open Credentials
• Open Pedagogy
• Open Educational Resources
www.sparc.arl.org

OPEN
EDUCATIONAL
RESOURCES
@txtbks | #liboer

Teaching, learning and research resources that
reside in the public domain or are released under
an intellectual property license that permits their
free use and repurposing by others
@txtbks | #liboer
Hewlett Foundation

The$5Rs$
Retain • Make and own copies
Reuse • Use in a wide range of ways
Revise • Adapt, modify, and improve
Remix • Combine two or more
@txtbks | #liboer
The “5R” Permissions
Redistribute • Share with others
Adapted from slides by David Wiley, available under CCBY. See
www.opencontent.org for full 5R definition.

open licenses that work with © to
enable free sharing and reuse
@txtbks | #liboer
www.creativecommons.org

ADVANCING OER
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(open textbooks, open courses)
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1. Create OER
www.sparc.arl.org

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Open Textbook (Example)
• Free online
• Free PDF
• Free ePub
• Print $49.73
• Instructor can adapt
and distribute
http://openstaxcollege.org/textbooks/college-physics

@txtbks | #liboer
Captured from http://openstaxcollege.org/

@txtbks | #liboer
Captured from http://openstaxcollege.org/
• Building 20 open
textbooks for high
enrollment courses
• Tools to support books
• Authors compensated
with up-front payment
• $30 million saved by
students

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http://oregonstate.edu/ua/ncs/archives/2014/feb/osu-open-textbook-initiative-aims-reduce-student-
costs-enhance-learning

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Source https://www.myopenmath.com/

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Source https://www.myopenmath.com/
• Open source math
homework software
• Commercial alternatives
cost $50-100

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http://oli.cmu.edu/courses/

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http://oli.cmu.edu/courses/
• Free and open courses
• Data driven design that
include real time
feedback
• Data used to improve
materials
• Data also used in
research on how
students learn

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Source http://opencourselibrary.org/

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Source http://opencourselibrary.org/
• Funded by state
legislature
• 81 highest enrollment
courses
• Free and low cost
materials
• $7M+ savings to date, 4x
original investment

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2. Share OER
www.sparc.arl.org
(OCW, repositories)

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Captured from http://ocw.mit.edu/about/

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Captured from

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http://www.oercommons.org

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http://cnx.org

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3. Support OER
www.sparc.arl.org

@txtbks | #liboer
Image © from http://www.teleread.com/wp-content/uploads/2009/02/bookstorerummage.jpg

@txtbks | #liboer
About Lumen Learning
Open Educational Resources represent a largely untapped opportunity to reduce costs to both institutions
and learners, while at the same time improving student success. However, many institutional leaders are
unsure what to do to help their institutions, faculty, and learners take full advantage of OER.
This is where Lumen enters the picture.
Co-founded by open education visionary Dr. David Wiley and education technology strategist Kim Thanos,
Lumen is dedicated to facilitating broad, successful adoption of OER.
After years of pioneering work in open education as individuals, David and Kim collaborated on the Next
Generation Learning Challenges grant-funded Kaleidoscope Open Course Initiative in 2012 to replace
textbooks with OER in community college classrooms. Project goals included lowering textbook costs by
50% and improving student success rates. No one was quite prepared for the actual project outcomes, which
resulted in moving the cost of required textbooks to $0 and improving average student success rates by over
10% compared to student performance in the same courses offered by the same instructors in prior years.
You can read more about the Kaleidoscope Open Course Initiative on the Successful Projects page.
http://www.lumenlearning.org
Adding this concrete proof to the body of evidence supporting OER, David and Kim decided to join forces to
help more educational institutions and students realize gains like these.
Lumen helps institutional leaders and faculty address the major challenges of OER adoption:

• Startup company provides
soup to nuts support for
OER adoption
• Template courses that
• Performs assessments on
@txtbks | #liboer
faculty adapt
Open Educational Resources represent a largely untapped opportunity to reduce costs to both institutions
and learners, while at the same time improving student success. However, many institutional leaders are
unsure what to do to help their institutions, faculty, and learners take full advantage of OER.
This is where Lumen enters the picture.
outcomes
Co-founded by open education visionary Dr. David Wiley and education technology strategist Kim Thanos,
Lumen is dedicated to facilitating broad, successful adoption of OER.
After years of pioneering work in open education as individuals, David and Kim collaborated on the Next
Generation Learning Challenges grant-funded Kaleidoscope Open Course Initiative in 2012 to replace
textbooks with OER in community college classrooms. Project goals included lowering textbook costs by
50% and improving student success rates. No one was quite prepared for the actual project outcomes, which
resulted in moving the cost of required textbooks to $0 and improving average student success rates by over
10% compared to student performance in the same courses offered by the same instructors in prior years.
You can read more about the Kaleidoscope Open Course Initiative on the Successful Projects page.
http://www.lumenlearning.org
Adding this concrete proof to the body of evidence supporting OER, David and Kim decided to join forces to
help more educational institutions and students realize gains like these.
Lumen helps institutional leaders and faculty address the major challenges of OER adoption:

@txtbks | #liboer
http://open.umn.edu

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http://open.umn.edu
• Catalog of open textbooks
containing 100+
• Faculty reviews
• Runs workshops at
campuses across the
country

@txtbks | #liboer
Source http://guides.library.umass.edu/content.php?pid=87648&sid=4778777

faculty to switch to
OER/affordable materials
consultation sessions for
30+ faculty participants
@txtbks | #liboer
• Offers mini grants to
• Workshops and
• $1,000,000 student
savings
Captured from http://guides.library.umass.edu/content.php?pid=87648&sid=4778777

#textbookbroke
@txtbks | #liboer

@txtbks | #liboer
Captured from http://www.studentpirgs.org/news/exorbitant-costs-spur-launch-national-
%E2%80%98textbook-rebellion%E2%80%99

@txtbks | #liboer
Tidewater Community College
is making college more affordable.
The cost of college textbooks has risen 812% since 1978, more
than the rates of inflation, health care, new home prices, and
college tuition.
More and more, college students are unable to afford their
textbooks, and as many as 70% of students have reported
avoiding buying at least one textbook for their courses. Not
surprisingly, these students do not do as well academically.
As of May 2013, if a TCC student purchased all of the textbooks
required for a business administration degree, that student would
spend $3,678.95 on new books. While used textbooks may lower
this price, their availability is, at best, uneven.
But the problem with printed textbooks goes beyond financial cost; textbooks “ cost” students and teachers
in other ways as well.
Because textbooks are frequently written for broad audiences in the hopes that they will fill the learning
support needs and be adopted by large numbers of faculty and departments, they are filled with content
and exercises that are superfluous to a specific course’ s learning outcomes. The cost here is in teaching
efficiency and effectiveness.
Fortunately a solution to both problems exists.
Beginning in Fall 2013, TCC became the first college in the U.S. to create an Associate of Science degree
based solely on open educational resources (OER), academically vetted and publicly licensed content. After
a one-semester pilot project, the true measures of accomplishment are
• student success
• and increased instructor effectiveness.
Source http://www.tcc.edu/news/press/2014/zdegreecbn.htm
Early data suggest the Z-Degree will meet both goals. Z Courses experienced greater student retention and
fewer student withdrawals. Grades were comparable with textbook-based courses. Almost 99% of students

@txtbks | #liboer
Developmental Math Results"
Percentage passing with C or better
48.40%
60.18%
Supporting Adoption
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Spring 2011
No OER
Spring 2013
All OER
n=2,842
Adapted from slides by David Wiley available under CC BY at
http://www.slideshare.net/opencontent
Open Educational Resources represent a and learners, while at the same time improving unsure what to do to help their institutions, This is where Lumen enters the picture.
Co-founded by open education visionary Lumen is dedicated to facilitating broad, After years of pioneering work in open education Generation Learning Challenges grant-funded textbooks with OER in community college 50% and improving student success rates. resulted in moving the cost of required textbooks 10% compared to student performance in You can read more about the Kaleidoscope Adding this concrete proof to the body of help more educational institutions and students Lumen helps institutional leaders and faculty ! Finding quality content and mapping around the country to review and aggregate into Open Courses that match general course frameworks online. This process individual or institution to download and ! Incorporating OER into academic consulting services to help institutional sense to introduce OER into courses

@txtbks | #liboer
Source http://pm4id.org/

@txtbks | #liboer
The Medieval Lecture
http://en.wikipedia.org/wiki/File:Laurentius_de_Voltolina_001.jpg
(public domain)

@txtbks | #liboer
The Modern Lecture
http://commons.wikimedia.org/wiki/File:5th_Floor_Lecture_Hall.j
pg (CC BY-SA)

“Open” enables all
that technology
makes possible
@txtbks | #liboer

@txtbks | #liboer
ADVOCACY
CAMPAIGN
DEVELOPMENT

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Campaign Planning
• Problem
• Vision
• Solution
• Barriers
• Goal
– Proposal
– Targets
– Timeframe
• Influencers
• Strategy
• Tactics

@txtbks | #liboer
Problem
What is wrong with the status quo?

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Vision
How would the world look if the problem
didn’t exist?

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Solution
What specific change or series of
changes could bring the world closer to
your vision?

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Barriers
What customs, policies, behaviors, or
entities stand in the way of your solution?

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Proposal
What work do you hope to do?

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Targets
What decision maker(s) have the power
to advance your proposal

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Timeframe
When do you seek to accomplish your
project?

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Goal
Get {target} to do {proposal} by
{timeframe}

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Influencers
Who influences your target?
www.sparc.arl.org

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Strategy
How are you going to get {target} to do
{proposal}
www.sparc.arl.org

@txtbks | #liboer
Common Strategies
• Create a climate where X is likely to do Y
• Persuade X to do Y
• Incentivize X to do Y
• Put pressure X to do Y

@txtbks | #liboer
Common Strategies
• Create a climate where X is likely to do Y
• Persuade X to do Y
• Incentivize X to do Y
• Put pressure X to do Y
• Hold X accountable for not doing Y

@txtbks | #liboer
Tactics
The specific actions you take to execute
your strategy
www.sparc.arl.org

@txtbks | #liboer
Except where otherwise
noted...
Nicole Allen
nicole@sparc.arl.org
www.sparc.arl.org
@txtbks

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