19 October 2007 Southwest Student Leadership Conference Tempe, AZ

1. HOW TO PASS TEXTBOOKS LEGISLATION IN YOUR STATE Nicole Allen Campaign Director [email_address] 203 216 7112

2. THE PROBLEM TEXTBOOKS COST A LOT $900 per year on average About 1/5 tuition at 4-years About 1/2 tuition at 2-years Prices rising 4x inflation

3. CALL TO ACTION LEGISLATORS WANT TO HELP STUDENTS Higher education is important Public pressure States fund higher education Students = Constituents

4. PUBLISHER TACTICS Thomson’s Calculus (5th edition) 5th Edition: $130, Used 4th: $20-$90 There are no significant changes between the 4th and 5th…except for price! Pearson’s Chemistry (9th edition) Bundled: $130 Unbundled: $60 Difference: 53% THE PROBLEM PUBLISHER TACTICS DRIVE UP PRICES Bundling New Editions Keep Faculty in the Dark

5. WTF? Pearson’s Principles of Economics By N. Gregory Mankiw Plus: ThomsonNOW™ Interactive Study Guide InfoTrac® 1-Semester Online Pass Economics in the Movies Instant Access Code Price: $167.95

6. THE PROBLEM THE TEXTBOOK MARKET IS NOT NORMAL

7. THE PROBLEM NORMAL MARKET Supply & Demand: If price is too high, consumers will not buy it Competition: Suppliers compete to provide the lowest price

9. THE PROBLEM COMPLICATIONS Can’t tell publishers what to publish (1st Amendment) Can’t tell faculty what to use (Academic Freedom)

10. THE PROBLEM A VERY LARGE COMPLICATION Legislation can’t solve the problem. But, it can help.

11. THE PLAYERS INTEREST GROUPS Students: lower prices Faculty: academic freedom Administrations: $, power Bookstores: used books, competition Publishers: regulation, profits Taxpayers: $, education

12. IDEAS? STRATEGIES TO LOWER PRICES Change faculty behavior Promote competition Price transparency Bypass the market (used books) Shine the spotlight on the problem Eliminate additional costs

20. LEGISLATION PRICE DISCLOSURE Washington Governor Christine Gregoire signs HB 2300 with students from WashPIRG and the Washington Student Lobby in the background States with disclosure legislation: Connecticut Washington Oregon Oklahoma Minnesota

24. INSIDE STRATEGY Make the bill bi-partisan Co-sponsors are key: prime, chair of higher ed committee, co-sponsor of opposite party from prime Stick to the facts Research proves problem, Econ 101 proves solution Rock the hearings Testimony from the student lobby Testimony from the faculty lobby Testimony from a student with a personal story

25. OUTSIDE STRATEGY Media, media, media Positive accountability, hero opportunities LTEs, Op-Eds, diligent press releases Grassroots State legislators rarely hear from their constituents, so this makes a HUGE difference Coalition Building Get everyone on board to demonstrate a broad base of support - Bookstores, Administrations, Faculty, Student Groups

26. CURRENT EVENTS Schwarzenegger vetoes California bill CA passed 2 textbooks bills, a disclosure bill and a bill the publishers pushed through. MA and OH disclosure bills on the move MA bill hearing generated over 20 media hits OH hearing on Oct 30 National Legislation in the works Bill in House has disclosure language, may move before the end of the year

27. QUESTIONS? Keep in touch: Nicole Allen (503) 231-4181 x322 (203) 216-7112 [email_address]