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An Overview of the Textbook Market and Strategies to Reduce Costs (11/1/12, Northeastern University)
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An Overview of the Textbook Market and Strategies to Reduce Costs (11/1/12, Northeastern University)

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    • 1. An Overview of the Textbook Market and Strategies to Reduce Costs Nicole Allen The Student PIRGs nicole@studentpirgs.org • @txtbks Textbooks and Their Stakeholders November 1, 2012 • Northeastern Universitywww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 2. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 3. Textbooks cost HOW much?www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 4. Textbook Cost Increases vs. InflationTextbook wholesale 600%prices have been rising 500% Textbooksfour times the rate of 400%inflation for the last three Inflationdecades. 300% 200%Source: U.S. Department 100%of Labor Statistics 0% www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 5. Avg. student budget for books & supplies is $1,168* per year * Publishers and bookstores estimate actual spending is lower, but…www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 6. 7 in 10 students skip buying one or more textbook due to costwww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 7. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 8. The average introductory textbook costs $176www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 9.      really???  www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 10. Bundled textbooks cost 10-50% more than the book alone (not even counting lost buyback potential)www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 11. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 12. E-textbooks cost more on avg. than renting print textbookswww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 13. But how can publishers get away with this?www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 14. $8.8 Billion Industrywww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 15. 5 Playerswww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 16. “Broken Market”www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 17. Normal Marketwww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
    • 18. “Broken” Textbook Marketwww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 19. Wish I could exploit people like that…www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 20. OER & OA: Similarities• Prices have risen rapidly, resulting in consumers losing access• Root of the problem is a “broken” market• Faculty are the lynchpin• The solution lies in new publishing models
    • 21. Solving the Textbook Cost Crisiswww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 22. It’s the 21st century! Aren’t e- books solving this problem?www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 23. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 24. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 25. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 26. Students: Print vs. Digital * 25% Prefer digital 75% Prefer print * If forced to choose one or the other. Most students would prefer to have both. Source: Student PIRGswww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
    • 27. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 28. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 29. What about renting, isn’t renting a solution?www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 30. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 31. Students: Rent vs. Buy 34% Rent All 66% Keep Some Source: Student PIRGswww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
    • 32. Cost-Saving Measures E-Readers 39% E-Books 52% Rentals 61%Used Books 25%www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 33. Students have many ways to save, which is good…www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 34. But to solve the problem, we need something betterwww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 35. Open Educational Resources (OER)www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 36. Educational materials offered under a license allowing the public to freely use, adapt and distribute the contentwww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 37. Definition: “Educational Resources”• Textbooks • Tutorials• Assessments • Video lectures• Study guides • Graphics• Online courses • Slides• Lecture notes • And so on… www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 38. Definition: “Open License”Legal permission from the copyrightowner to use the resource freely in thefollowing ways (known as the “4 R’s”)• Reuse • Remix• Revise • Redistribute www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 39. Open Educational Resources1. Open Textbooks 3. OER RepositoriesOER textbooks Mix and match• 3,400 adoptions • CNX.org• 1,800 institutions • MERLOT.org• 100+ high-quality books • OERCommons.org • Curriki.org2. OpenCourseWareExisting materials made open• 250+ universities• 17,000+ universities www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 40. OER & OA: Differences• Educational content (interchangeable) vs. scholarly research (unique)• Emphasis on creating new content, rather than open-licensing existing content• Creating OER isn’t enough to solve the problem; it must be promoted to get used
    • 41. Open textbooks are the “beachhead” for OERwww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 42. Example: Open Textbookwww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 43. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 44. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 45. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 46. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 47. Open Textbook Publishing Modelswww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 48. Publishers (for-profit)www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 49. Read full bookfree online
    • 50. Option to buyextra items
    • 51. Publishers (non-profit)
    • 52. Solves the “Broken Market”www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 53. State-Sponsored Programs
    • 54. Faculty Editorial Boards
    • 55. Individual Authorswww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 56. Open Textbook Adoptionwww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 57. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 58. What You Can Dowww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 59. What You Can Do1. Support faculty to find and adopt OER (or other low-cost/free curricular resources)www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 60. What You Can Do1. Support faculty to find and adopt OER (or other low-cost/free curricular resources)2. Get involved in local OER initiativeswww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 61. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 62. What You Can Do1. Support faculty to find and adopt OER (or other low-cost/free curricular resources)2. Get local OER initiatives3. Continue helping students save moneywww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 63. What You Can Do1. Support faculty to find and adopt OER (or other low-cost/free curricular resources)2. Get involved in local OER initiatives3. Continue helping students save money4. Engage students as advocateswww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 64. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 65. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 66. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 67. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |
    • 68. An Overview of the Textbook Market and Strategies to Reduce Costs Nicole Allen The Student PIRGs nicole@studentpirgs.org • @txtbks Textbooks and Their Stakeholders November 1, 2012 • Northeastern Universitywww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OpenTextbooks |