The document provides marketing strategies for the film Harry Potter and the Deathly Hallows Part 2. It identifies the target audience as people of all ages who have grown up with or enjoy the Harry Potter series. It recommends keeping the July 15th release date to benefit from summer crowds and school being out. The marketing plan proposes partnerships and promotions, media buys, an interactive website and mobile strategies like augmented reality to drive awareness and ticket sales for the highly anticipated finale of the popular franchise.

3. CAST

4. Synopsis
The end begins as Harry, Ron, and Hermione go back to
Hogwarts to find and destroy Voldemort's final horcruxes,
but when Voldemort finds out about their mission, the
biggest battle begins and life as they know it will never be
the same again. -IMDB
World Wide Release Date:July 15th (US)/July 7th (UK)
Genre: Fantasy
Budget: $250 Million
Widest!Release: 4,125 theaters
In Release: 140 days / 20 weeks
Director: David Yates
Writers: Steve Kloves (screenplay) J.K. Rowling (novel)

5. Marketing Objectives
Gain greatest amount of target for last film
Maximize weekend gross of last film
Retain box office #1 longer than other Potter films

6. RESEARCH

7. Target
Harry Potter is a 4 quadrant film:
The fantasy genre appeals to the children, young kids
and older kids (Males and Females Under 25)
Adults can also be seen on subway stations reading the
books with no covers. (Males and Females Over 25)
Teens also have an interest in these films and most
have grown up with the Harry Potter Series.
Harry Potter is also a family film that everyone can
come out and enjoy.
Sue Kroll- President of Warner Brothers Pictures World Wide Marketing gave me advise about the target.

8. Competition
Market Voice Chart
Smurfs
10%
Harry Potter
Transformers
50%
40%

9. Release Date
I will keep the release date for Harry Potter and the Deathly Hallows Part 2
at the July 15th release date based on:
AFTER another summer blockbuster Transformers 3
School is out for the summer
Demographic is outside of the house more
Potter Films usually make more during summer release dates
Weekend release date gains more of the target
Last Potter film in a strong release week

10. Gross of Potter Films
Gross
Prediction Harry Potter and the Deathly Hallows Part 2 #8
$985,000,000 !11%
$974,733,550 Harry Potter and Sorcerer's Stone #1
$954,501,070 Harry Potter and the Deathly Hallows Part 1 #7
$938,212,738 Harry Potter and the Order of the Phoenix #5
$933,959,197 Harry Potter and the Half Blood Prince #6
$895,921,036 Harry Potter and the Goblet of Fire #4
$878,643,482 Harry Potter and the Chamber of secrets #2
$795,634,070 Harry Potter and the Prisoner of Azkaban #3

11. Warner Brother’s Top 10 movies

12. Abilities
Capability= Harry Potter has great capability seeing that its the
last film in the series it has tons of potential to keep number one
box office spot longer than the last potter film.
Playability= Harry Potter and the Deathly Hallows Part 2 has a
large amount of playability based on gross of previous films.
Marketability= Harry Potter and the Deathly Hallows has great
marketability based on this film being the last film, and the ending
is what everyone wants to see.
Buzz ability= Based on results from Rotten Tomatoes one of the
most used movie websites. Harry Potter films have never received
anything lower than a 78%

14. Creative
One sheet with 3D Effects (At the beginning )
Trailer
Partner with Universal Studios and its hotels for poster placement
Snap Tag handouts during promotions
Large building cover advertisements
Run poster in Top 5 consumer magazines

15. Product Promotions
Partner with YouTube to have a submit your own Harry Potter trailer.
Partner with schools to have readings by Harry Potter look a likes to
promote the film and reading.
Luna Lovegood also wore converse shoes in the Harry Potter in the Half
Blood Prince we would also bring them back.
Harry Potter stunts at The Wizarding World of Harry Potter.

16. Media
Buy same amount of day time & prime time points
to catch children who are younger.
Prime time is key to gaining awareness for the film.
Partner with television shows like Good Morning
America and have a week of Harry Potter interviews
with the cast in exchange for tons of daytime play.
Radio interviews may catch fringe drivers.

18. Internet
After a trailer screen you have this
option to Buy last DVD or Get current film
Info.
After Choosing Film info you have your menu screen with
Info about the movie
Trailers
Downloads
and “Muggle Hub”

19. Mobile
Augmented reality of all theaters via 3D map using
smartphone.
Harry Potter theater locator via GPS
Automatic ticket purchase alert
Text HP72 to 43892 for Potter wake up call.
Live Streaming content of Harry Potter events
Harry Potter and the Deathly Hallows Part 2
ringtones.

20. Harry Potter custom QR
code stickers