Slideshow used by Nic Newman, Future Media & Technology Controller, Journalism and Digital Distribution, at CIPR Greater London Group event on 'Journalists And Social Media: What PRs Should Know.'

2. 1: This is not a fad

3. This is not a fad

4. This is not a fad

5. This is not a fad

6. 2: Mainstream news organisations are waking up to social media

8. Where are news organisations focussing their efforts?

9. The old style battles over

10. News organisations adopting social media, but on their own terms

11. The old style battles over – debate has moved on