In this deck, we'll go through the following: -Twilio Overview -Messaging Use Cases & Trends -MMS API -Demo of the MMS API

1. TWILIO MMS Deep Dive
Zeeshan Yoonas
Product Marketing
Evan Cummack
Solution Architecture

2. © 2009 - 2014 Twilio, Inc. All rights reserved.
Agenda
Twilio Overview
Messaging Use Cases & Trends
MMS API
Demo

3. Twilio is a cloud-based
communications platform
Elastic
Global
Always-On
Publicly Documented
© 2009 - 2014 Twilio, Inc. All rights reserved.

4. Twilio is a cloud-based
platform
© 2009 - 2014 Twilio, Inc. All rights reserved.
communications
Phone Numbers
PSTN Voice Calls
Two-way SIP
SMS and MMS
Embedded VoIP SDKs

5. Twilio is a cloud-based
communications
</>
© 2009 - 2014 Twilio, Inc. All rights reserved.
platform.
Workflows are
determined at runtime
by your software
using RESTful APIs

6. © 2009 - 2014 Twilio, Inc. All rights reserved.
YOUR CUSTOMER
Communication Channels ?
CRM Order
Your Information
Systems
Fulfillment Billing Shipping

7. © 2009 - 2014 Twilio, Inc. All rights reserved.
YOUR CUSTOMER TWILIO
Bring Context Into
Customer Communications
SMS, MMS, Voice, VOIP
CRM Order
Your Information
Systems
Fulfillment Billing Shipping

8. © 2009 - 2014 Twilio, Inc. All rights reserved.
sms and mms
use cases

9. Service Alerts
Field Service Dispatch
Mobile Marketing
Two-Factor Authentication
Warranty and Repair
Password Resets
Payment Reminders
Concierge Sales

10. Field Service Dispatch
Mobile Marketing
Two-Factor Authentication
Password Resets
Payment Reminders
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SMS Dispatch for High Priority Work orders
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650 Field Agents Across Western Europe
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Salesforce Integration
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Service Alerts
Warranty and Repair
Concierge Sales

11. Field Service Dispatch
Mobile Marketing
Two-Factor Authentication
Password Resets
Payment Reminders
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600 Technicians in 11 Countries
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Work Scheduling & Call Forwarding From one #
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Consumers MMS Repair Requests to Technicians
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Service Alerts
Warranty and Repair
Concierge Sales

12. Service Alerts
Field Service Dispatch
Mobile Marketing
Two-Factor Authentication
Warranty and Repair
Password Resets
Payment Reminders
Sales Associate shares Twilio Phone # with Client
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MMS and SMS Dialogue through Twilio Phone #
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All Messages Securely Stored
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Concierge Sales

13. © 2009 - 2014 Twilio, Inc. All rights reserved.
three mobile trends

14. 2-Way Text and Voice is expanding reach
of mobile initiatives
No Mobile App Adoption Required
Intuitive For All Customers
!
© 2009 - 2014 Twilio, Inc. All rights reserved.

15. 2-Way SMS and Voice is expanding reach
of mobile initiatives
© 2009 - 2014 Twilio, Inc. All rights reserved.
Text replacing email
for critical business communications
Ubiquitous
95% open rates
< 4 minute read time
!

16. 2-Way SMS and Voice is expanding reach
of mobile initiatives
© 2009 - 2014 Twilio, Inc. All rights reserved.
Text replacing email
for critical business communications
Pictures worth a thousand words
Showing Better than Telling
Branding
MMS enhancing
many sms use cases

17. © 2009 - 2014 Twilio, Inc. All rights reserved.
sms mms

18. © 2009 - 2014 Twilio, Inc. All rights reserved.
mms api

19. Choose an MMS Capable Number
Long Codes
(415) 895- 2988
1 message per second
All Existing Twilio Phone Numbers Enabled Short codes can be enabled for $500 (one-time charge)
Low Throughput Use Cases
Short Codes
95683
Instant Provision, No Wait Time 12 Week Provisioning Time
$1/mo (or less) $1500 /mo (or less)
2-Way: $.02 send, $.01 receive 2-Way: $.02 send, $.01 receive
Voice and SMS Enabled
30 messages per second
SMS Enabled
US and Canada US and Canada
High Throughput, Broadcast Use Cases (Marketing)

20. MMS Capabilities
Major Carrier Support Verizon, Sprint, T-Mobile, ATT
Transcoding
Media Hosting
Delete Media
Auto formatting of .jpg, .gif, and .png for handset delivery
First 5GB free, $0.20 addition gb/mo
API Control of image retention policies

21. Sending an MMS
From A Twilio phone number enabled for the type of message you wish to send.
To The destination phone number. Format with a '+' and country code phone.
Body The text of the message you want to send, up to 1600 characters.
Media The URL of the media you wish to send out with the message. Can send up to 10 URL’s.
/Messages

22. © 2009 - 2014 Twilio, Inc. All rights reserved.
Receiving an MMS
Body The text of the message you received. Up to 1600 Characters Long.
NumMedia The number of media items associated with your message
MediaContentType {N}
MediaURL
The ContentTypes for the Media stored at MediaUrl{N}
A URL referencing the content of the media received in the Message. If more than
one media element is indicated by NumMedia than MediaUrl{N} will be used, where
N is the count of the Media
/Messages

23. MMS FAQ
Can I send media and text in a single message? Yes. Use ‘Body’ for text, and ‘Media’ for the image URL’s.
How many images can I send In a single message?
Is there a size limit to the media I send?
How many images can I receive?
What media types are supported?
Up to 10.
Capped at 5mb. We will auto-transcode image types to ensure proper formats.
Unlimited. Carriers will transcode before providing sending to Twilio.
Which API endpoint do I need to use? ‘Messages’, not the older ‘SMS’ endpoint.
Images: JPG. GIF. PNG. These are the only file types Twilio Transcodes
Audio: basic, mpeg, l24, mp4, ogg, arm
Video: mpeg, mp4, quicktime, h264
Text: vcard, csv, calendar
Application: pdf
Full list can be found at: https://www.twilio.com/docs/api/rest/accepted-mime-types

24. demo

25. © 2009 - 2014 Twilio, Inc. All rights reserved.
MMS Resources
Creating an Account http://twilio.com/mms
MMS API Docs https://www.twilio.com/docs/api
MMS Getting Started Guide https://www.twilio.com/blog/2014/09/getting-started-with-twilio-mms.html
Sales Consultant https://www.twilio.com/help/sales

26. © 2009 - 2014 Twilio, Inc. All rights reserved.
thanks!