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The gritty reality of founding a
software company




£5 Apps, 14th August 2007
Where It All Began
“And they have a plan”
What do we do?
• 99% work for hire
• For the telecomms industry:
  R, prototyping, IXD, production
• For content owners  VC-funded startups:
  Product development  operations
• For the marcomms industry:
  Interpreting  executing mobile advertising
there’s a
garden
 in your
   mobile...
£5 Apps Sanitised
£5 Apps Sanitised
£5 Apps Sanitised
£5 Apps Sanitised
£5 Apps Sanitised
£5 Apps Sanitised
£5 Apps Sanitised
£5 Apps Sanitised
£5 Apps Sanitised
£5 Apps Sanitised
£5 Apps Sanitised
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£5 Apps Sanitised

  • 1. The gritty reality of founding a software company £5 Apps, 14th August 2007
  • 2. Where It All Began
  • 3. “And they have a plan”
  • 4. What do we do? • 99% work for hire • For the telecomms industry: R, prototyping, IXD, production • For content owners VC-funded startups: Product development operations • For the marcomms industry: Interpreting executing mobile advertising
  • 5. there’s a garden in your mobile...